fashionandlifestyle

Paris Fashion Week – En plein air!

A couple of messages seem clear from Paris Fashion Week. Apart from the most evident fact that nothing truly has changed. The idea of renovating a system, so discussed during the pandemic, changing its outdated foundations, providing new guiding principles and deeper values — has failed miserably. That’s what fashion ruled by finance does. Forget lesser productions with better quality – this is not for corporations.

Image of Paris during fashion week
Paris

So, what are the takeaways from Paris fashion shows

Paris Fashion Week: SS22 trends

Nature’s calling
Sea, trees, woods. This message seemed quite strong. Indeed, many designers have set up their fashion shows immersed in nature. As to celebrate something we all missed for over a year or more. Or a desire to reconnect with our so mistreated vital element.

Clothes have no gender
We saw male models walking the runway in skirts or dresses and females in man’s suits – interchangeable genderless outfits. Not that it’s something new. In fact, Gaultier already did it about 40 years ago. But perhaps, the time is ripe now for a wider audience. 

At this point, garments have lost their traditional gender connotation. An aesthetic that, from a historical viewpoint, has been developed as a reflection of patriarchy.
We understand this is a big topic. Indeed, it requires a deeper analysis, a full exploration. So we will dedicate a whole post later on. However, coming from a Gaultier influence, we always picked out men’s pieces for women or vice versa. If a garment looks good, no matter if it’s men’s or women’s. From now on, we hope there is a free attitude towards how clothing is perceived.

Garments are not stand-alone pieces. They become alive once we wear them. Without our intervention, clothes are empty. It’s us and our personality that completes them. 

The way we represent clothes, the way we portray them is called style. 
It’s an individual posture, the reflection of who we are. 

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The niche choice

When it comes to fashion or lifestyle choices, you have two options: take the most popular brands or search for what’s different. Likewise, you can go on holidays where crowds go or search for your places, out of the beaten path.

Needless to say that we tend to go for the latter. And if you interact with us – in person or through our digital world – you are on the same page. Perhaps, as we did, you have seen everything in fashion, and now you want more.

So we look for what we call niche designers or niche brands.
And it’s not that we don’t like popular brands. Indeed, we could handpick some cool items out of those collections. But, we love to search for something more unique. For a style that is special, and not immediately recognizable. Therefore, more personal.
That style is you.

Key points for our niche choice

What are the keys we use to analyze fashion collections?

Design and style
First, we are attracted by the designer’s viewpoint, what the brand is bringing in. From what we consider a valuable style proposal, we pick out the pieces we like. Which, then, are reviewed from other perspectives to match our quality standards. The construction and fit, how the garment falls. Wearing occasion and materials. The price point.

Timeless aesthetic
We select items that you can wear for a long time. If some pieces recall a fashion trend, it is never too much to make those items seem old the season after. Indeed, our pieces always look fashion-forward.

Seasonless
We tend to select items that you can wear during the whole year long. By layering, you can use them not only during a given season. It avoids fashion cycles and so the ‘buy & toss’ attitude.

Comfortable
Pieces that you can wear on multiple occasions, but you are never out of place.

Of course, a niche selection is not for everyone. But that makes it even more special.

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Sustainability or greenwashing?

Sustainability as we know it today, is a bubble, an old-school marketing operation better defined by the name greenwashing.
The same marketers made us believe in the existence of 100% organic food products. The world is an open-air landfill, but we believe it is unspoiled. Or at least we can isolate lands, preventing any contamination. Trust in it!

It’s as though we suddenly all woke up in a sustainable world, with green labels flourishing everywhere. But some questions are jumping into our heads.
Is the use of a few eco-friendly materials enough to define a brand sustainable?
Can fast-fashion brands call themselves sustainable?
And all the luxury brands that continue to produce enormous quantities of products?
Can they be sustainable? Really?

And so, sustainability or greenwashing? Contradictions are strong.
We need a radical change, not fake messages.

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Evolution & Lifestyle

Society is constantly evolving. Our lifestyle is directly connected to this, and so is the way we dress.

Since a disruptive change is forcing us to a new scenario, we feel the need to find a more meaningful way to live our life. An essential approach, a sense of authenticity, simplicity.

Getting rid of all excess, paying respect to nature and all living beings, embracing empathy.
By slowing down, we are evolving.

These values shape a progressive society #formodernhumans

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