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Fashion, connection and micro communities

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How a niche fashion selection ties in with change

Fashion, connection and micro communities have something in common. Indeed, given our disaffection with social media, we promote opportunities to connect in smaller groups. That is to discuss fashion and lifestyle in the face of climate change.

Our new approach to fashion:

The starting point is our capsule selection of independent international brands and Japanese fashion. So, we begin picking out meaningful garments featuring a good design imprint and a timeless aesthetic. Clothes you won’t find everywhere.
Specifically, we assemble a fashion capsule selection intentionally limited. Do you know why?
It’s the only way we can offer uniqueness and a sustainable approach. Indeed, brands keep talking about how good they are with their sustainable practices. But, still, overproduction is their business pattern. Therefore, they flood the market with large quantities of clothes. Of course, that model isn’t sustainable at all! However, fashion greenwashing works pretty well.

From climate change to a new vision of fashion

We refuse the status quo. The climate emergency is tangible, and this topic is the heart of our radically different approach to fashion. So we send back to brands their overproduction pattern and try to conduct business our way.

In other words, the climate emergency led us to see fashion with different eyes. Through our capsule selection, we communicate our new attitude towards clothing and life. And we wish to engage with people who are on the same path. Or, at least, curious to know more about what’s going on and, most importantly, how we can reduce our impact on the planet with our daily actions.

Connection and micro communities

But that kind of deeper connection hardly grows on social media. That’s why we favour interaction in smaller communities, whether in person or online. Though we show our selection on the web, we take care of all the buying, styling and blogging processes. We interact personally with anyone who gets in touch with us.

So, fashion, connection and micro communities tie in with the change. Connections are real. And, over time, they get deeper by developing trust and respect. Local or not, the quality of interactions and the garments selected make the difference! Above all, our loyal customers aren’t just customers. They support a different vision of the world.

Get in touch with us directly from here!

The dropped shoulder

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How shoulder construction defines the silhouette

Considering pattern design, the dropped shoulder is a construction we tend to favour.
Why? It doesn’t make you feel compressed. Moving the silhouette away from the body changes the proportion by giving a fresh, contemporary image. Moreover, this design provides a comfortable fit and an easy-to-wear versatile style. But unfortunately, some people think a drop-shoulder jacket is just a big size.

Inspiration comes from Miyake, a game-changer in fashion:

“From the beginning I thought about working with the body in movement, the space between the body and clothes. I wanted the clothes to move when people moved. The clothes are also for people to dance or laugh.”

Issey Miyake


The shape of the shoulder is an essential element as it defines the silhouette; its pattern intersects with the sleeve design, providing a functional imprint to a garment.

Dropped shoulder vs set-in sleeve: what is the difference?

The term set-in sleeve describes the armhole seam placed right on the shoulder point. On the contrary, the dropped shoulder describes sleeves where the armhole position falls on the top of the arm. But, those who don’t understand this design detail say the garment size is big.

Specifically, not sewing the sleeves of the garment at the highest point of the shoulder allows more room for movement and comfort. In fact, that pattern works particularly well for garments that require a lot of arm movement, such as coats, jackets, blousons, sweaters and t-shirts.

A set-in sleeve offers a more formal, professional look. However, it really depends on how you put together your clothes. In other words, it depends on the occasion, your usual style, and how curious you are to try something that makes your body feel less compressed.

The proportion of the drop-shoulder garment creates a modern balance of volume when paired with slim-fit trousers or skirts. But even a full boyfriend silhouette looks cool.

Drop shoulder pieces tend to be oversized, so they are way more comfortable and look good on everyone. Furthermore, they’re versatile, meaning you can dress them up or down, depending on the occasion.

On a last note, the dropped shoulder works well for the layering style, which offers the perfect solution in times of unstable weather (and climate change).

The Clay Dye Jackson Shirt

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Seasonless and genderless fashion #formodernhumans

Today, we introduce The Clay Dye Jackson Shirt by GoodNeighbors Shirts, a brand from Japan.

Its workwear style is fresh and contemporary. Indeed, when workwear meets Japanese minimalist design, it reaches its best. Also, the clay dye technique, a natural dyeing process attuned to nature and gentle on the skin, stands out. Learn more about Clay Dye here.

Garment values: timeless, seasonless, genderless, comfortable, easy-care.

Discover The Clay Dye Jackson Shirt

About the design
Jackson is a regular collar shirt with a wide silhouette and one pocket at the front. The shoulders are comfortable, and the trapeze line slightly widens towards the hem. Also, the shirt is made with delicate stitch work using 90 and 20 stitches.
Clay Dye treatment provides a certain unevenness and beautiful colours. There’s a pocketable and portable band on the back that can be attached and detached with snap buttons. 
Takase shell button front closure. These shell buttons are the byproduct of the food manufacturing process, which otherwise would be wasted. Therefore, they are considered sustainable.

The Clay Dye Jackson Shirt


About the material
100% cotton. The firm, highly textured fabric is a comfortable, wide fabric that resembles hotel sheets. 

About the colour
Clay white: a beige tone with a detachable pink band on the back. Specifically, clay dye is a unique natural dyeing with an earthy mood. And the effect is not flat but gradient.

Laundry
Easy care. Wash by hand.

Styling tips
The Clay Dye Jackson Shirt is a seasonless garment. So wear it throughout the year. Try it underneath a blazer or a sweater for your office outfits. Also, you can create cool workwear looks with denim or corduroy pants. 

The Clay Dye Jackson Shirt


How to purchase our unique selection:
Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

Exclusive Fashion
In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Get yours directly from here!

Queuing and luxury

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Does waiting in line at fashion stores have anything to do with luxury?

Let’s reflect on queuing and luxury. Imran Amed of “Business of Fashion” has recently opened the debate on long lines outside top retailers and whether they are a valid means to convey luxury.

In fact, it’s even hard to get inside some fashion stores. But while the masses seem attracted by that, some people don’t buy it. Precisely, Imran Amed titled: “Queuing is not a luxury experience” and invites brands to rethink their strategies.

Of course, we agree with Imran Amed. Queuing outside top fashion retailers has nothing to do with luxury. Such a waste of time is pointless and makes no sense in relation to spending a lot of money.

What is luxury?

First and foremost, luxury is about exclusive designs made in limited numbers and not mass-produced items. Since all top brands produce their garments in huge quantities, they stopped making luxury long ago. Also, all high-end brands are so overexposed you can see them everywhere, which collides with the idea of luxury itself.
But why do retailers still have long lines if it does not convey luxury? It’s a marketing gimmick to get attention from newbies and mass consumers.

What are the characteristics of a true luxury shopping experience?

Quality, exclusivity, personalised service, privacy.
Specifically, when it comes to service, true luxury is when you avoid crowds. We so much believe in this concept that, about five years ago, we changed our business model. Indeed, we shifted from a physical boutique with a wide selection to a web fashion boutique providing a precise niche selection. Because we don’t need more, we need less (much less) but better. That is through a private shopping service.

suite123 – private shopping experience #formodernhumans

What does it mean? Feeling the need for something more intimate, we thought about offering a personalised shopping experience based on private appointments. In other words, you receive a unique selection made for you and delivered to you (to your home or office).

Perhaps this concept is not for everyone, but that’s the point of luxury.
Luxury is private, and it means avoiding crowds. No waiting in line, no wasting time. Indeed, queuing is not luxury!

We would not queue for no reason at all! What about you? Are you willing to wait in line to get into a luxury shop?