activethinkers

The Freedom To Buy

Is that real freedom?


Although we can’t cite the lawyer’s name who mentioned the ‘freedom to buy’ on a TV program, her insight remains with us. In fact, she touched on a point that influences every layer of our lives.


“If we don’t become active thinkers, the only freedom left to us is the freedom to buy — the freedom to consume.”

Take time to reflect
For our society, we hold value as consumers. That is the logic behind her statement: we are consumers, and we believe consuming is a freedom we’ve gained. As consumers, we are targeted by credit card companies, hospitals, hotels, retailers, and beyond—plus, web companies and social media.

This mechanism has been highlighted by the pandemic too. ‘Please, get well and go back to consuming.’ Otherwise, the world stops, because modern life revolves 90% around consumption.

Consumption, per se, is not wrong. What is wrong is the blind direction it has taken, the voracious appetite for devouring everything. That ignorant way consume each product or service without any evaluation. Just because it’s advertised, because the brand is popular. Because it’s new—out with the old and in with the next.  We hastily discard what we have to chase after the latest novelty, whatever it may be.

Overconsumption and the freedom to buy

We overconsume blindly, to the point of harming our planet. Which means that we, humans, aren’t really smart.
Brands, we believe we use them, but the opposite is true. They use us. Our freedom is limited to our consumption–the freedom to buy.

Active thinkers and thoughtful consumption
Active thinkers consider the long haul, so they consider their actions within a long-term vision. It’s fundamental to become conscious about what we consume and how. Unless we want to discover the consequences of our actions once the damage is a reality.

Now, more than ever, we need active thinkers—people who pause and think before consuming. Yes, think. That’s the greatest freedom we have.

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Not For All – Arrogance Or Honesty?

The point on exclusivity and unconventional work


When we say that our work is not for all, it shouldn’t be seen as a sign of arrogance. On the contrary, if you ponder a little on the true meaning, you will perceive that it denotes a genuine and realistic approach.

Can we truly please everyone? No, obviously, we cannot.
To illustrate, if you usually buy fast fashion, you would never check out our selection. If you like showing off logo-emblazoned garments, we are not for you. If you are a passive consumer, perhaps you will not interact with us.

Pleasing everyone is a naive goal, and though it’s impossible to accomplish, the downside of trying is that it generates a bazaar of elements. A fragmented and undefined proposal where everything is possible, but nothing stands out. Because there is no soul. No clarity. The truth is that you have to be honest to say that what you do is not for everyone.

Over about twenty-five years in the fashion field, we saw the rise and fall of the system. A fast-paced environment in which profit and marketing took over creativity. And ultimately, it led to the exploitation of people and the planet. This system now needs a new air, something more, beyond that glossy facade. Creative visions supported by a conscious approach.

We are a drop in the ocean, but we are trying to bring a different perspective, providing a deeper meaning to fashion, and rediscovering its true beauty. And therefore evolve to the next level.

Our selection and thoughts are for those who appreciate the value of unconventional work that falls outside an imposed system. We aim to interact with individuals who are not passive consumers but active thinkers. Those who want to be informed because they are not stuck in the past or constrained by pointless rules but constantly evolving.

Not for all–but it might be for you.

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