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The niche choice

When it comes to fashion or lifestyle choices, you have two options: take the most popular brands or search for what’s different. Likewise, you can go on holidays where crowds go or search for your places, out of the beaten path.

Needless to say that we tend to go for the latter. And if you interact with us – in person or through our digital world – you are on the same page. Perhaps, as we did, you have seen everything in fashion, and now you want more.

So we look for what we call niche designers or niche brands.
And it’s not that we don’t like popular brands. Indeed, we could handpick some cool items out of those collections. But, we love to search for something more unique. For a style that is special, and not immediately recognizable. Therefore, more personal.
That style is you.

Key points for our niche choice

What are the keys we use to analyze fashion collections?

Design and style
First, we are attracted by the designer’s viewpoint, what the brand is bringing in. From what we consider a valuable style proposal, we pick out the pieces we like. Which, then, are reviewed from other perspectives to match our quality standards. The construction and fit, how the garment falls. Wearing occasion and materials. The price point.

Timeless aesthetic
We select items that you can wear for a long time. If some pieces recall a fashion trend, it is never too much to make those items seem old the season after. Indeed, our pieces always look fashion-forward.

Seasonless
We tend to select items that you can wear during the whole year long. By layering, you can use them not only during a given season. It avoids fashion cycles and so the ‘buy & toss’ attitude.

Comfortable
Pieces that you can wear on multiple occasions, but you are never out of place.

Of course, a niche selection is not for everyone. But that makes it even more special.

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Heading to the beach – The maxi shirt dress

Thinking about beach style gives a sense of joy and freedom. Indeed, getting ready for a holiday at the seaside sounds so good.

But to rock the perfect beach style, do we need to change our clothing completely?

We do not think so. In fact, it’s just a matter of styling the pieces in different ways and playing with the accessories.

For instance, take the maxi shirt dress. The ultimate seasonless item, it is one of the most versatile pieces. Its soft texture and shaped silhouette are absolutely unique.

In town, it is easy to match in a perfect layering style. Wear it with a pair of jeans, a skirt or try it unbuttoned on a dress, adding a belt to complete the look. When the weather is cold, the options are a top or turtleneck underneath or a cardigan over.

But at the seaside, when the sun shines, it’s time to roll up the sleeves, button-up only the top buttons, and match it with a pair of shorts and flat sandals. So, you are ready for a walk in the village.
Are you going to lunch at the beach? Wear the maxi shirt dress totally unbuttoned over your swimsuit. And don’t forget a straw hat.

There are garments worth investing in. And the maxi shirt dress is one of those.

We don’t need to buy tons of items. We need fewer pieces, but good quality.

Finally, in case you cannot buy our maxi shirt dress, this is our style advice. Take a shirt from your husband, boyfriend or father’s wardrobe. That oversized fit makes it so cool!

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See the difference

Being able to see the difference is a way of speaking the same language.

Simplicity goes to the essential. And the essential reveals the real quality.
When design lacks, simplicity is reflected poorly.

Take a basic top, with an essential and clean shape.
Can you see the difference with a garment that apparently looks similar?
Touch it. Can you feel the material?
Wear both. Do you get a sense of the fit?
Can you feel the quality?

Those who are aligned and share our values don’t need many explanations. Indeed, they instantly get the message. We speak the same language. Furthermore, it’s a matter of trust. Indeed, we only select what makes sense.

The ones who are curious sometimes need time to get in. At least, they search for more information. And that point of communication opens a door.

Those who don’t see any difference from one item to another don’t have the sensibility to go further. Thus, they do not align with our vision of the world. The language is not the same. In that case, there is no connection.

But there’s no need to connect with everyone. Or to be liked by everyone.

A small aligned audience is enough.

See the difference Read More »