For modern humans

Who you are

What you choose tells who you are. And what kind of worldview you are promoting. That is because we vote with our wallets, how and where we spend our money. So we decide to support one activity or the other by simply purchasing products. Though, the power people have is so underrated.

If you believe that the logo you are proud to show as a trophy on your handbags or clothing defines who you are, what we do is not for you. We can’t tell how many times people told us they bought logoed leather goods to impress colleagues or friends!

But if you know your value, this is for you. Indeed, you understand good design and quality. And you appreciate the importance of materials. If these are reasons you buy a product, this is for you.
Your style will impress, not a logo.

What you choose

Our selection is about meaningful garments we pick out from international brands and independent designers. Rarely you’ll see an exhibited logo as a way to catch your attention. And in case you’ll see a logo, there’s a specific reason other than the logo itself.

The fashion we love is about design, not branding

We love finding beautiful designs, and we know the materials we want to feel on our skin. Indeed, those who have already bought our clothing turn to us with their eyes closed. It’s a matter of trust we have built over time.
But if you are not familiar with the quality we select, taking just a quick look isn’t enough to understand the materials.

It takes attention to understand quality.

Contact us in private, we will explain. But, in the end, only when you wear something on you’ll understand the difference. Your skin will feel it.

No logo show-off. Good design and quality, that’s what we want.
This is the style #formodernhumans

For modern humans Read More »

Find out more about how we work

How to order our niche selection

To order the items we post on Instagram or here, please send us a private message:

WhatsApp: tap here to connect directly!
email: info@suite123.it
DM via Instagram

how to order - Milano private shopping


First: check your DM, chat or inbox: we will notify availability and provide all the information you may need.
Second: once you confirm your shipping address, we will send a payment request via PayPal and our terms and conditions. As soon as we receive the payment notification, your order will be delivered shortly.
Same day delivery for Milano. But we ship everywhere!

Also, you can request a personal shopping service, which is available remotely too. It means we pick out the garments that would suit you best, offering a personalised service. This is our advice: sometimes, an item you don’t consider at first is the one that works best for you. Give it a try!

Plantation1982 tote bag made of recycled PET felt
Plantation1982 tote bag
Felt made of recycled PET

We believe in private shopping and deep connections.

One last note: our selection is limited. On purpose. Because it’s a niche choice.
Drop us a message! We’d love to help!

Thank you,
Cri and Ro

Find out more about how we work Read More »

Prada / Simons: What went wrong?

FW 22-23 men’s fashion show – Consistency “did not report”

Consistency is a fundamental value in designing a product. And also in contributing to keeping it alive over time, shaping a recognisable aesthetic. Which evolves, but its DNA is always perceivable.

Some brands become a one-hit-wonder, a flash in the pan. But it takes hard work to remain on the market (and a lot of money too).

For this purpose, as a strategy, brands follow what’s popular, doing what other designers already did. In this way, they hope to sell more and thrive. But, doing so, they lose their core image, their identity. They lose their face.
Therefore, the message sent will lack that fundamental value – consistency.

We saw the Prada Fall-Winter 22/23 men’s fashion show. And we were very, very surprised. Though not in a good way.
The silhouette recalled Balenciaga so much that the point of the direction wasn’t clear. Also, underlining – “we do luxury, they do Slavic thrift shop” sounds like an excuse.

What went wrong?

There’s no evolution in terms of style. The runway was just a reproduction of things already seen.
And not that we do not appreciate oversize clothing. On the contrary, baggy was part of our selection long before it became popular.
We just gave up trying to understand Balenciaga’s nonsensical extremization. But we cannot see why the lady who has launched the ‘aesthetics of the ugly’ – now carried over by everyone, undoubtedly not with the same refinement – could ever take the decision to follow the mainstream.
That is a surprise! The biggest news! Instead of making a trend, Prada follows the trend.

Where’s the Pradaness?

If the presence of Raf Simons was supposed to bring fresh air in co-designing the brand, it was better when she was doing by-herself-herself-alone-her-own-brand.

With hindsight, Mrs Prada searching for support in co-designing sounds like ‘Hey, I cannot cope with the new trends.’
Did she have to cope with the new trends? No. She simply had to be herself. Be consistent by giving her own vision of ‘the new.’

But this is the love for fashion that speaks. What really counts are numbers. So, let’s finance rule the game. And say goodbye to consistency.

Prada / Simons: What went wrong? Read More »

The pebble in the pond

Starting the ripple effect

Shifting the route towards a new path is complicated and exciting at the same time.

It’s complicated because starting something different makes people stare at you as if you are mad. It’s an experience we had in our first boutique, too. New ideas or independent viewpoints are not well accepted right away. Many do not understand the reasons or, even if they do, they don’t consider going out of their comfort zone. Yes, even for clothing.
Also, you place the seeds, but it takes time for them to grow. Instead, people want things they already are familiar with.

It’s exciting because starting something new gives that extra vibe, a mix of the joy of possibility in navigating the unknown and the risk of failure. Of course, the more you do something new, the higher the risk of failing.

Given that, when the system doesn’t suit you anymore, you either accept it as it is, contributing to the exploiting game. Or try to change it, committing to something better.

The ripple effect, suite123 favicon
The ripple effect

By offering a worthwhile selection built around deep meaning, we’ve changed our way of operating in the fashion business.

Less – much less. Good design and quality only – the essential. No overconsumption. That’s why we offer a capsule selection made of meaningful garments.

We aren’t here for convenience. We are here for worth.

Fashion is what we do. We like it to the point that we do not sell clothing we wouldn’t wear. Or products we do not believe in.
Besides, we feel compelled to change because it’s time to do it.

Perhaps, our alternative approach will not change the world. But we can change our habits first, then those who interact with us.

Starting the new flow is possible. We’ve thrown the pebble in the pond, and hopefully, the ripples will follow.

The pebble in the pond Read More »

Fashion in the metaverse

The final frontier of business

While billionaires are busy conquering Mars and developing Space tourism, fashion moves the first steps into the metaverse.

Life on Mars?

We are boiling planet earth. Issues here are appalling: climate change, modern-day slavery, poverty. An impressive number of people have no access to water and food – which are basic needs. Plus, a pandemic. And what do they do? They plan to go to Mars!

Well, those billionaires could bring their contribution to solve problems here, in order to ensure a better life on planet earth. But instead of helping humans, they plan to move somewhere else. Develop space tourism and more pollution, consequently. Though, they are the same who advertise sustainable practices of their terrestrial businesses.

Mars doesn’t even seem a nice place to be. So it’s not understood what kind of alternative they are envisioning. These expeditions produce zero scientific value, just 100% business.
To use Eckhart Tolle words: “I call it intelligence in service of madness.”

In parallel to Space colonization, what happens in the fashion field?

Fashion brands are launching clothing, handbags and accessories for the metaverse. What may seem unmissable for the early adopters, who would even jump off a cliff to parade their coolness, in truth, sends alarming messages. Capitalism enters into the metaverse. It’s hard not to imagine any social and environmental cost related to that.

The illusion of consumption

At least a couple of thoughts jump to our minds.
This is what brands tell us: if you cannot afford our stuff in real life, you can buy them in a fake environment. An easy way to pretend to be rich! Also, there is a manipulation to overconsume. Since we aren’t consuming enough in real life, brands call us to do it in an imaginary place by reinforcing the physical model.
The need to show off one’s status isn’t elegant and scarcely appreciable in real life. Doing it in a fake environment only doubles the illusion of status and consumption.

Is it the world we want?

Prof. Emilio Gentile, an Italian historian, said on tv at Passato e Presente:

“that is modernity, the horrendous can coexist with the marvellous.”

We believe that a conscious lifestyle on our marvellous planet earth is worth more than any Mars or fake universe.

Fashion in the metaverse Read More »