The real slow living

Where can we experience it?

The concept of slow living has become quite popular lately. There’s an inspiring book on the subject: In praise of slow, by Carl Honoré. Though pushed aside from contemporary society, there was a time when it was part of Italian culture.

Indeed, our holiday in Basilicata (Southern Italy) reminded us of the values connected to slowness. Moving at a slower pace. Connected to nature and in sync with its timing. Savouring a quiet environment. Having mindful behaviour towards life, nature and things we need.
We enjoyed it and found it beneficial for the mind and the soul.

Slow lifestyle in Basilicata

Do you really want to understand slow living? Then, go to Basilicata, and you will find out how it is integrated into their daily lives. People do not hurry. Running errands is not hectic. For instance, they wait for their turn at the baker. Even if there is a queue, nobody complains. No honking if someone stops the car in the middle of the road to ask for information. And if anyone honks, it is just to say hello! Because there, they salute everyone. Also, they sit ‘al fresco’ to enjoy some fresh air late afternoon or evening.

With production plants based in northern areas, people had to move to those places to find a job, leaving the south to abandonment. And it’s been easy in big towns to get sucked by what was supposed to be the right thing to do, becoming cogs of a relentless money-driven society that wants us to be productive day and night.

Slow: the South way

However, a comment made us reflect. During our holiday we met a woman coming from Northern Britain. We asked why she had chosen Marina di Pisticci for her holiday and if she had relatives there or what. But she said: “I was looking for a place that had no influence from the northern side. So we came here, to find the real Italy. It’s a quiet place and we fell in love with it.”

So, the more you go south, the more you can experience slow living. No influence from the north is the case for Basilicata. Indeed, the region tends to be disconnected from the rest of Italy. Viability from town to town is not well developed. A sense of isolation prevails, which makes it fascinating.

Slow living & big towns

Indeed, this woman gave a good insight. Northern areas are not the place for a slow lifestyle. Whatever your vision is, Milano, Paris, or London aren’t the place for slowness. So, for people like us living in big towns, it’s about reconsidering our values, priorities and lifestyle.

To make changes in your life, start getting rid of the sense of urgency typical of big towns. Remind yourself there is nothing to chase after. Take deep breaths, appreciate slowness and savour every moment.

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Pasolini on modern lifestyle

Inspiration #formodernhumans

In an open letter to the President of the Italian Republic on “Il Corriere della Sera” – Thursday 4, September 1975 – Pier Paolo Pasolini had written a critique on modern lifestyle. Specifically, it’s about Italian politics, but the picture he traced of mass society is clear.

It touches on the topic of summer holidays to show the reality of Italy around the 70s. This cross-section highlights the change Italy faced, making you feel the craziness of what was happening. So, Pasolini explains a vision of the world that fascinated us. Which we have welcomed, accepted, and, therefore, contributed to prosper.

Although it is about Italy, we can find commonalities in many other countries. Indeed, it is worth reading to understand modern lifestyle and how to change it for the better.

Pasolini’s words on modern lifestyle

Here is an excerpt:

“I saw them, I saw them in crowds on August 15th. They were images of the most insolent frenzy, and they put such a commitment to having fun at all costs that they seemed in a state of ‘raptus’: it was difficult not to consider them contemptible or, in any case, consciously unconscious.
They have been deceived, mocked. A sudden and violent reversal (as regards Italy) of the method of production destroyed all their ‘particular’ and ‘real’ previous works, changing their form and their behaviour: and the new existential, purely pragmatic, values of the ‘welfare’ have taken away all dignity from them. But that was not enough: after being made monstrous (puppets guided by a ‘new’ hand, and therefore almost gone wild), well-being, the cause of their monstrosity, ceases to exist, while the puppet dance continues.”
(source)

So, call it welfare or progress. An illusion of richness and well-being, which is fake. In fact, the cost of this illusory prosperity and what it leaves behind is out of control. How many people cannot afford to satisfy basic needs? And what about the environmental devastation? Is it real progress?

We let it happen. This is our modern lifestyle. And to use Pasolini’s words, we are consciously unconscious. Now, isn’t it time to become fully conscious?

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Summer break

Basilicata: far away from mass tourism

Among the many unforeseen events that life tends to offer in large amounts, it was finally time for summer break. And so we started looking for something that could work for our family holiday: a beautiful sea, nature, accessibility and, as much as possible, not a crowded place.

We wanted to go to Basilicata, Southern Italy (our family comes from there). So, we started evaluating hotels and accommodations along the route and in that area.

The biggest lie: sustainable tourism

After some research, we realised that almost every hotel, residence or resort is sustainable or “cares very much” about the environment. As well as in the fashion field, sustainable marketing is here to make people believe in the biggest lie of our times: sustainability. The contemporary lifestyle isn’t sustainable at all. In fact, no one renounces flights, disposable products or mass consumption. So no green marketing will make it better unless we change how we live.

We can’t say sustainable tourism came as a surprise, but we said, ok, let’s see what they mean precisely with these fabulous green magic words. What do these hotels offer? For instance, we saw imposing luxury buildings that suffocate the environment to the point of modifying and devastating coastal areas. Or hotels proudly promote 1.200 to 6.000 square feet of swimming pools.

So we wondered, can people believe that such waste of water has something to do with sustainability? If so, we deserve extinction.

Summer break - Basilicata
Summer break – Basilicata

Summer break: out of the beaten paths

Since there’s no such thing as sustainable tourism because humans aren’t sustainable, not even at home, we searched for a low-impact solution. It seemed more achievable.

Therefore we opted for something totally different for our summer break. No big hotels, no flights, far away from mass tourism. Indeed, we found a house in the countryside, near Marina di Pisticci. It’s immersed in nature, peaceful and quiet, essential but spacious, 20 minutes away from the sea. A thick pine forest creates a green frame, a necessary passage to reach the beach. Though the Basilicata region has grown from a touristic viewpoint, it is still wild and not too crowded.

Back to our roots, back to basics. There is nothing to chase after. The whole place and its slow lifestyle remind us that true luxury is the nature that surrounds us.

In the end, isn’t it real sustainability?

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Style inspiration

Summer outfit ideas #formodernhumans

This is our style inspiration celebrating an essential, clean and effortless image. 

So, today we post a couple of summer outfit ideas showing some meaningful garments, pieces you’ll never get tired of. Always through the guiding principle: buy less, buy better. Far much less – because more is not the answer. 

Contemporary fashion designs, comfortable silhouettes and textured fabrics, which are pleasant on your skin. Build your capsule wardrobe with these special clothes.

Meaningful clothing – features that cannot miss:

Uniqueness and good design
Quality fabrics
Timeless aesthetic
Clothing made to last

Summer style inspiration

MIlano streets: Marc Le Bihan asymmetric tank dress in 100% cotton

style inspiration

Modern sophistication: Meagratia mesh poncho in 100% cotton + Plantation1982 cropped pants in organic cotton

style inspiration

Do you want to evolve your style?

Start by cleaning out your wardrobe: resell or donate your clothes. Most importantly, do not buy the umpteenth fast-fashion dress or the fake “quality clothes” sold at such a so too-low price that not even kids would believe it. 
It’s time to stop with pointless shit.
Contact us! We’ll help you and guide you to choose only what makes really sense. Here below how to get in touch with us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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Fashion & global boiling

How can the fashion industry adapt to the extreme weather?

Temperatures are peaking, hitting a record around the globe, and as we have entered the global boiling era, the fashion industry needs to rethink its business models.

“Climate change is here, it is terrifying, and it is just the beginning. The era of global warming has ended and the era of global boiling has arrived.” – said the UN Secretary-General, Antonio Guterres.

Scientists confirmed that July has been one of the world’s hottest months. Of course, what is happening is consistent with the predictions, but the change seems to accelerate faster than expected.

Though Guterres calls for immediate action in order to turn the tide, we are not optimistic. Big corporations will not approach degrowth, which would be the only valuable possibility.

For the fashion industry, global boiling means getting ready with a different plan, a leaner way to operate the business. In fact, this new normal makes it difficult to think in terms of foreseeable seasons, as the industry has done so far.

Therefore, fashion brands should rethink how they set up their Spring-Summer collections by presenting patterns, fabrics, and silhouettes designed for a new reality. Most importantly, they need to reconsider how they sell to retailers.

Retailers, on their hand, need to order from brands that allow them to purchase smaller quantities and give them the possibility to reorder. In fact, ordering six months earlier is not really smart since it is impossible to foresee the weather in the long run.

Global boiling: possible solutions for the fashion industry

Pre-order: retailers can show the products to their customers and then pass an order to the brand.
Made-to-order: products made within certain specifications, such as materials, colours, and dimensions, but in a limited range of options.
Customised product: clothes or accessories created for an individual customer, according to their needs and requirements.

Benefits:
All the above models would limit overproduction and fashion waste. Also, they would help improve inventory allocation.
Retailers would sell during the season, limiting frequent markdowns because of overstocking.
Products would keep a higher value throughout the year.

People would purchase fewer garments but better quality.

Something needs to change in the fashion system. The industry must be flexible and adapt to specific seasons and unforeseeable events.

Fashion must consider global boiling, or it will end up boiled.

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