Private shopping trend

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Also megabrands launch the service!

About four years ago, we started this new thing called private shopping to offer an alternative shopping experience, physical or digital. Which is about delivering personalised service to your home.
A limited, let’s say very limited audience, enjoyed this more intimate participation. Most people’s reactions were: What? What’s that?

Of course, our selection of international brands and independent designers is unique. Indeed most pieces are available only at suite123. That intentionally sets us out of the mainstream, so we talk to a niche audience who loves fashion research. In other words, nonstandard people.

However, the news said that Maison Valentino launched the same service under the name “Chez Vouz.”
So, people? Are you still sarcastic now?

We are happy about Valentino’s choice. Maybe now, the concept will be more widespread. And thanks to the power of the brand, a larger audience will learn about it. Indeed, that is the point. Most people do not have an independent viewpoint but need megabrands, celebrities, and influencers to feed them with a line of thought.

By the way, back to people like us, who appreciate independent thought. People who need creativity, good design and a precise selection. Because we do not need more, we need less, much less, but better, avoiding pointless overproduction and fashion waste. So, an evolved vision of fashion, that cannot ignore an ethical approach and attention to people and the planet.

What’s private shopping?

It is an alternative shopping experience, a personalised service. We schedule a private appointment and come to your home where you can try on some clothes. Also, for special occasions, you can have your made-to-order dress. We take your measurements and deliver the item as soon as ready.

You are not in Milano? WhatsApp shopping!

If you are not in Milano or the surroundings, the service is available online, too. Book a video call. We’ll guide you through our catalogue and deliver clothes directly to your home.

How do you request the service?

Drop us an email or WhatsApp.

We’d love to help and be in touch with you!

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Climate change and natural disasters  

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Emilia Romagna: a region devastated by heavy rain and flooding

Climate change, between natural disasters and man-made activities, brings along massive devastation.

In 36 hours, 50 centimetres of rain fell in Emilia Romagna. In other words, the rainfall the region usually sees throughout half a year. The heavy rains and consequent flooding have devastated a large part of the area. 14 rivers had broken their banks. Ten people died and more than 10,000 had to be evacuated. Some rescued from roofs by helicopters.

Over the winter season, the region faced months of drought. Now, during springtime, heavy rains and flooding. According to Mario Tozzi, a geologist and science communicator, drought and flooding are two faces of the same coin: climate change.

In the end, extreme weather events are the result of human actions on the planet. Without any ethical consideration, man acts like the master of nature instead like a part of it. Indeed money is the only concern. Still, humans want to dominate nature, disposing of it in endless exploitation.

“We have traded nature for the economy, but in the end, we all lost. A healthy economy is not possible without healthy ecosystems. Enough with the merchants of doubts: it’s time to act.”

Mario Tozzi

The merchants of doubts are climate change deniers. We shouldn’t even waste time listening to them. Since the 70s, scientists and economists knew what was about to happen. Capitalism is an economic model that brings destruction. Now this destruction is in front of us.

“Here, natural events become catastrophic due to a worsening factor: the concrete with which we have covered the entire territory. If you take away space from a river, sooner or later, it takes it back.” – declared Mario Tozzi.

Concrete monsters, mastodontic shopping malls, intensive farming and, on top of this, fossil fuels are all part of an exploitative system that failed. In fact, climate change and natural disasters are undeniable proof of human activity over nature.

“If we squander our fossil fuels, we threaten civilisation; but if we squander the capital represented by living nature around us, we threaten life itself.”
E.F. Schumacher

We must leave this pattern behind and take action now.

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Tailoring vs mass products

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Valuing quality over novelties

Tailoring has nothing to do with mass products. Indeed, they are two worlds apart. Why make this point clear? Because what and how we buy, links to the change we want to make. In fact, it’s about promoting a cultural shift far from the novelty-obsessed fashion industry. To this end, changing the perspective of what we consider new is crucial.

Mass products: ready to wear and trendy items

With the term mass products, we identify the “production of large quantities of a standardised article by an automated mechanical process.” Specifically, in the fashion industry, we call it pret a porter or ready to wear. In other words, mass-produced clothing with an average price range. Both top brands and the “average market” garments are mass-produced.

You can call these garments new because they come from a new collection, a current season, or a new delivery. But that doesn’t imply specific quality standards. Nor anything significant in the context of climate change.

Ready to wear is trendy based, cheaper to manufacture and convenient for the consumer. But this business model has reached a tipping point. In fact, the impact it has on the planet is devastating and undeniable. Mass-produced clothing is the result of capitalism, an economic system based on the exploitation of people and the planet’s resources. Since this system believes in endless growth, it fosters overconsumption in the shape of trendy items pushing people towards novelty obsession.

Tailoring: quality over quantity

On another level, we find tailoring. Which means pieces manufactured by artisans, made by skilled hands. Therefore, clothing from ateliers or small realities. They would provide good quality in limited quantities reducing fashion waste.

While mass products change continuously, offering new items that last a breath of wind, tailored garments focus on quality and artisanal workings. In fact, their designs don’t change that much over time. You don’t buy them because they’re trendy, but because you’ll wear them for a lifetime.

Most importantly, tailoring brings an added value, mass products, instead, represent the perpetration of a destructive system.

What if what we consider new is wrong?

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The Fringe Maxi Shirt

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Genderless fashion #formodernhumans

Today we introduce The Fringe Maxi Shirt by Meagratia.

The image of this long shirt, with fringed trimming decoration, is unique and elegant. But it’s easy to wear. Since the ribbon is tone-on-tone, it features a refined monochrome pattern, which adds beautiful detailing while being delicate.

The designer creates pieces with a soul: genderless, timeless, and wearable. In fact, Meagratia’s style is special and detailed but never excessive. And this vision perfectly reflects in his capsule collection. Indeed, the Meagratia collection shows a clear idea of fashion without making too many pieces, which would be pointless from a sustainable viewpoint. Plus an excellent artisanal quality.

Discover The Fringe Maxi Shirt

About the design
Band collar shirtdress with two side slits. A yoke on the shoulders defines a comfortable fit. The design point is a rich fringed tone-on-tone trimming which embellishes the shirt along the shoulders, top front and cuffs. Specifically, the knit fringes are original and made of a special material, cut into tapes and knitted. Meagratia uses typewriter fabric (Japanese poplin cotton) that is slightly thin, supple and has a firm texture.

The Fringe Maxi Shirt
The Fringe Maxi Shirt by Meagratia

About the material
100% cotton: Japanese poplin cotton.

About the colour
Off-white base mixed with tone-on-tone decoration. The colour arrangement is elegant.

Laundry
Hand wash
Do not Bleach – Do not tumble dry – Iron medium(Use press cloth)
Dry clean: any solvent except Trichloroethylene

Styling tips
The Fringe Maxi Shirt looks well over black, khaki trousers or jeans. Because of its richness, you can wear it for special occasions too. Indeed, it’s a meaningful garment you can wear throughout the year. During the summer season, wear it as a dress and pair it with flat sandals or heels, depending on the occasion.

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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Sustainable fashion: hemp for clothing

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Are you familiar with its properties?

Checking out Spring-Summer 23 new arrivals, we had the chance to learn more about hemp, a natural material with excellent features.

Garments’ compositions show hemp among various materials. Every time we receive orders placed months before, we check the tailoring, fit and touch the fabrics to ensure our selection matches our expectations. As to provide you with good design and quality. 
Also, during Milano Design Week, we received an invitation to view “Prototipo” – a clothing brand supported by Lampoon Magazine. An accurate design for an entire collection made of hemp. Which we found interesting!

What is hemp used for?

This material is versatile. The wide range of use goes from eco-building to cosmetics to textiles – for fashion and furnishing, food and more. Considering the environmental impact, this material offers many advantages compared to other natural fibres. 

Richard Fagerlund, an expert who has over 40 years of experience in the management of plant pests, explained that: “Cotton cultivation is probably the biggest pollutant on the planet since, occupying only 3% of the agricultural land of the world, demands 25% of the pesticides used in total. The chemicals go into the groundwater, and the poison targets not just insects, but all organisms, including humans. Furthermore, the hemp fibre is longer, more absorbent, resistant and insulating than the cotton fibre”. Also, from a cultivation viewpoint, cotton requires about twice as much water to grow as hemp. (Source)

Why is hemp a sustainable material?

  • it grows quickly
  • does not need any special care
  • the whole plant is used, therefore there is no waste.

Hemp properties

Thanks to its hollow fibre, hemp yarn with a high thermal insulating and breathable capacity, which behaves like wool: cool in summer and warm in winter. It has antibacterial and antifungal properties and can absorb moisture from the body, keeping it dry and absorbing infrared and UVA rays up to 95%. 
Furthermore, tear resistance is three times greater than that of cotton. In fact, among natural fibres, it is the most wear-resistant.

And so, hemp is a great fabric for clothing. Just an ironic note: do not try to promote a post on social media, the Meta’s algorithm doesn’t allow it! Are they afraid you get high by wearing clothes?

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