sustainability

A Quiet Act of Rebellion

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Our Fashion Story Beyond the Beaten Path

Our stance at suite123 is a quiet act of rebellion against the fashion industry’s dominant business model.

The fashion system relies on relentless overproduction and manipulative marketing strategies. Despite mounting evidence of the industry’s devastation on the environment and despite the unmeasurable fashion waste, brands keep making large quantities of new clothes. And shops continue to order endless varieties of clothing from these brands. Likewise, people keep purchasing and discarding clothes. Nothing ever changes. The only thing that changes is labels. Now, garments are labeled as sustainable just to play with illusion.

Fashion rebellion #formodernhumans

So, at suite123, we rebel against corporations that talk the talk but fail to walk the walk.
And we rebel against the masses who follow the carnival barkers blindly, contributing to perpetuating a system that exploits workers. This system, in turn, depletes the masses’ rights, yet they refuse to see it. In fact, despite the information available, most people ignore it and keep supporting the very brands exploiting people and the planet.

We are not a big corporation. On the contrary, we are a tiny independent boutique that operates on a private shopping pattern. An experiment outside the norm in the fashion universe.

Thoughtful design, independent creators, limited productions

Our rebellion lies in endorsing thoughtful design, independent creators, and advocating for limited productions. Also, educating people and encouraging the choice of a select few quality pieces over mindless accumulation. In other words, we advocate for limited quantities of quality garments for a tiny niche of individuals who are free thinkers.

For the new year, our dedication persists in seeking creativity, good design and quality to curate a limited selection that encapsulates true essence. It’s about less, much less, but better. No gimmicks, no endless arrays of clothing, and no false claims of sustainability. Also, no carnival barkers to fill you with pointless stuff. Instead, a meticulous curation of meaningful garments, unwavering in its value.

Rather than conforming to a fashion system that screams, we thrive in quiet working. Being aware of how our model is somewhat revolutionary in an industry flattened by business logic, we persist with our quiet act of rebellion.

In a world of fashion noise, we choose the quiet revolution of mindful curation and quality over quantity.

We invite you to join us on this journey!

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The Greenwashing Effect

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& Where Sustainability Can Grow

Today, we read on Modem about Camera Nazionale della Moda Italiana’s presence at COP28, and the greenwashing effect starts itching. By the way, the entire conference sparked a considerable sense of discomfort.

Indeed, the recent presence of the fashion world at COP28 in Dubai raised eyebrows and questions about the authenticity of the messages from mainstream fashion entities. Likewise, the event “Climate Change is not Cool: A Sustainability Message from the Fashion World” by Camera Nazionale della Moda Italiana.

COP28 & the fashion industry

While it’s promising to witness fashion institutions addressing sustainability on global platforms, there’s a deep concern about greenwashing. True sustainability isn’t a marketing tactic; it’s a fundamental shift in values, production methods, and consumer behaviour. Which we failed to witness so far. When mainstream brands adopt sustainability as a buzzword without genuine commitment, they dilute the essence of real change.

The authentic roots of sustainability

A genuine, sustainable culture in fashion starts as a counter-culture, born from grassroots movements, independent designers and shops, and community-driven initiatives. It’s radical, disruptive, and not easily co-opted by corporate agendas. These movements champion transparency, good quality, ethical production, and circular economies. 

The power of the counterculture

History has shown that meaningful change often originates from the fringes, where unconventional ideas take root. These movements challenge the status quo, paving the way for a new fashion narrative that prioritises craftsmanship, durability, ethical practices, and a deeper understanding of the environmental impact.

Shifting perspectives and empowering choices

As consumers, we hold significant power in shaping the fashion industry. Embracing a more sustainable mindset involves supporting independent, ethical brands, vintage and secondhand fashion, and demanding transparency from big corporations. It’s about making informed choices that align with our values and contribute positively to a more sustainable future.

The fact that fashion entities participate in events like COP28 can create a false impression of sustainability – the greenwashing effect, indeed. However, real change happens through the efforts of communities, alternative movements, designers and shops that prioritise quality – less, much less but better – not overconsumption. 

Eventually, we must remember that we vote with our wallets; that’s how we shape the world we want. And that’s how we attest our commitment to sustainability.

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Fashion Creative Roots

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The Significance of Creativity for the Fashion Industry

In the wake of Giancarlo Giammetti’s observations, the discourse around fashion creative roots gains further depth when considering the overarching exits of industry creative giants like Martin Margiela, Helmut Lang, and the perspectives of Akira Onokuza, the mind behind Zucca. Their departures were not only about individual choices but symbolic of a larger shift in the fashion paradigm. Specifically, the industry moved from creativity to financial metrics.

Creativity & the current fashion industry:

1. Financial Focus versus Creativity: 

Put into perspective, Martin Margiela, Akira Onozuka, or Helmut Lang’s exits resonate with Giammetti’s comments. Their departures from the industry were not merely personal decisions but reflections of a system that prioritises sales forecasts and mass production over artistic expression and innovation. This departure of creative visionaries underscores the broader trend affecting the industry’s core.

2. Consequences of Overproduction: 

Akira Onokuza’s statement to Brutus Japan in 2021 about pervasive overproduction: “People are overproducing anything and everything,” further accentuates the problem. In fact, the industry’s obsession with churning out excessive quantities, fueled by consumerism, has led to environmental degradation and a devaluation of creativity in the pursuit of profit margins.

3. Reinforcing the Commitment to Change: 

These departures and insights reinforce our conviction that the fashion system must undergo a radical reevaluation. By advocating for limited production, emphasising quality craftsmanship, and prioritising sustainability, we stand with industry leaders who focus on creativity and conscientious consumption.

Creative essence: the core of fashion

In short, the departure of iconic designers and industry voices like Martin Margiela, Helmut Lang, and Akira Onokuza (to mention some of the true geniuses) serve as poignant reminders of the urgent need to shift the fashion industry’s focus. By staying steadfast in our commitment to a redefined value on creativity, craftsmanship, and sustainability, we aim to contribute to the revival of a meaningful fashion.

As fashion strayed from its creative origins, its essence eroded into a pursuit solely driven by financial gain. Therefore, restoring a connection with creativity, its core – is the first step toward achieving sustainability. Only through the reclamation of its creative roots will the fashion industry find purpose and direction.

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The Climate Joke

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COP28: Hypocrisy & Climate Change

If hypocrisy always accompanies the climate summit, this COP28 sounds like a joke.

Many traditional Italian jokes start like this: there is an Italian, a French and a German. Now add that they meet up in Dubai to talk about climate change. Okay, for real, COP28, the annual climate summit, is now held in Dubai. Whether you are Italian or not, you’ll laugh because it sounds like a joke!

By the way, we can expand this joke, including other countries. There are three British men who flew on three private jets to Dubai to attend a meeting led by an oil and gas CEO to talk about not using oil. And, of course, not killing the planet to satisfy their lifestyle!
In fact, according to The Independent, Sunak, Cameron and King Charles each take on private jets to travel to COP28. Three private jets to talk about cutting emissions! Surely, the right thing to do!

We could continue with the other countries in the world; the pattern doesn’t change. So, the joke gets shared.

The joke: a petro-state for climate change

Not only is COP “whatever the number,” the conference where world leaders gather to discuss climate change for about five days and then go back home with nothing done. Specifically, they postpone the change for the next 15 or 20 years, which is pure madness. It reveals a total lack of understanding of the climate emergency and a willingness to make change.
But, this year, it is even more absurd: they join in Dubai. Precisely, world leaders gather in a country whose only power relies on oil to talk about climate change. Conflict of interest? It doesn’t concern them! Private jets, helicopters, shopping in giant shopping malls – an energy-absorbing country whose energy and water consumption per capita is the highest in the world.

What are they talking about? Where are we heading?

To conclude, we share Mario Tozzi‘s words:


“There is little use in gathering at conferences like COP28, where it is more important not to step on the toes of a destructive economy than to worry about the health of the Earth. They can spare us the mockery.”


Enough with the climate joke! We cannot listen to politicians and billionaires who travel on private jets telling us how to consume! This hypocrisy is disturbing. We are fed up with it. Aren’t you?

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The Noel Shirt

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Contemporary fashion #formodernhumans

Today, we introduce The Noel Shirt by GoodNeighbors Shirts – from our Japanese fashion selection.

Music and art inspire the GoodNeighbors Shirts collections. Indeed, by playing with functional and stylish details, its 7-day shirt concept is contemporary and perfectly suitable to a modern lifestyle. 

Skilled hands of craftsmen take care of the tailoring process in downtown Tokyo. And a special attention on reducing the use of fossil fuels limits its environmental impact.

Garment values: timeless, seasonless, genderless, comfortable, easy-care.

Discover The Noel Shirt

About the design
Noel is a well-tailored regular collar shirt with a wide silhouette. In addition, one front open pocket and one side slip pocket. The shoulders are comfortable, and the trapeze line slightly widens towards the hem. Specifically, this unisex shirt is made with delicate stitch work using 90 and 20 stitches. Also, there’s a pocketable and portable band on the back with snap buttons, which is attachable or detachable to your liking. Takase shell button front closure. These shell buttons are the byproduct of the food manufacturing process, which otherwise would be wasted, making them sustainable.

The Noel Shirt

About the material
100% cotton. The firm, highly textured fabric is a comfortable, wide fabric that resembles hotel sheets. 

About the colour
Dark Gray, with a detachable yellow band on the back. 

Laundry
Easy care. Wash by hand.

Styling tips
The Noel Shirt is a refined addition to your workwear outfits. Pair it with black trousers for a formal occasion. Or dress it down with jeans for a casual one. Also, we like overlapping two shirts. By the way, seasonless clothes are a great sustainable choice, so match this shirt with your clothes and wear it all year round.

How to purchase our selection:

Drop us an email or WhatsApp for orders or any further information. Also, you can book your private shopping experience in person or via video call. 

International Shipping available!
From Milano, our fashion selection #formodernhumans is available for international delivery.

Exclusive Fashion
Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach 🖤

● Further details and prices via →WhatsApp

👉 Get yours directly from here!

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