Moda

The White Shirt

Revisiting a timeless garment for a minimal lifestyle

Today we introduce a timeless garment: The White Shirt by Good Neighbors Shirts.

This Japanese shirt brand creates timeless pieces with an edgy touch. Its design code is innovative and conceived for a minimal lifestyle. Indeed, it provides stylish and comfortable details, but the image is quite understated. Also, born as a unisex brand, it talks to those who feel free to express their personality through style but do not care about gendered labels.

Discover The White Shirt

About the design
This shirt comes in two versions: a button-down or a mao collar. The silhouette is wide, with a comfortable fit. One front open pocket and one slip pocket on the right side for your cell phone or wallet. A contrasting rubber band along the back adds a point of graphic design. It is detachable, and you can wear it as a belt or as you like. Also, the hem design makes it look well untucked.
Takase shell button front closure. These shell buttons are the byproduct of the food manufacturing process, which would be otherwise wasted. Therefore they are considered sustainable.

The White Shirt
The White Shirt by Good Neighbors Shirts

About the material
100% cotton.

About the colour
The base is white with an orange or blue detachable rubber band.

Laundry
Wash by hand. Easy care product.

Styling tips
Shirts are seasonless. So, you can wear The White Shirt throughout the year by mixing it with seasonal pieces to make it suitable for a specific occasion. Also, the white colour is a true classic, easy to mix and match in limitless styling options. In springtime, try it underneath a cotton vest or a blazer. Unbuttoned and untucked above a tank top for your casual style. But don’t forget to take it with you to the beach!

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to order:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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Fashion waste recycling

An urgent issue every fashion designer must confront

March 18th was Global Recycling Day, highlighting the challenge of waste recycling, which is deeply connected to the fashion industry. As a matter of fact, recycling is crucial for a circular economy and circular fashion too.

These international days aim to raise awareness on important matters. Unfortunately, we celebrate something but tend to forget the issue the day after.

Fashion industry & waste

As widely highlighted in our previous posts, the fashion industry is part of the waste problem. According to Earth.org, of the 100 billion garments produced each year, 92 million tons end up in landfills. To give a prompt idea, this means that the equivalent of a rubbish truck full of clothes ends up in landfill sites every second.

Waste colonialism

Waste is a global issue. In fact, that is the byproduct of our economic system – capitalism. A structure based on overproduction and exploitation. However, the civilised global north found a way to get rid of it. Because we don’t want to see our garbage. Also, in front of problems, we prefer to close our eyes.
So, how does the global north get rid of waste? By dumping the problem in the global south! In case you missed the news, please, read what happens in the Atacama desert in Chile. Or in Ghana, Africa.
As we can see, Northern countries, the rich and civilised ones, are still perpetuating colonialism. Specifically, waste colonialism.

Recycling waste

“Global Recycling Foundation” promotes the idea of considering waste as an opportunity:

“Every year, the Earth yields billions of tons of natural resources and at some point, in the not too distant future, it will run out.
That’s why we must think again about what we throw away – seeing not waste, but opportunity.”

Waste recycling in fashion industry

First, in order to reduce waste, we need to consume less, much less! But also, we must find solutions for the tons of discarded clothing already shipped to Africa and Chile.

Most importantly, we expect every fashion designer and every company to do their bit and hold themselves accountable. Recycling and upcycling must become part of the plan for the fashion industry. Now!

There’s no time to waste!

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The Military Pants

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Genderless fashion #formodernhumans

Among the new arrivals for the Spring-Summer 23, today we introduce The Military Pants by Meagratia.

These trousers are unisex and timeless. Also, the quality and seams are excellent. Although conceived for the Spring/Summer season, you will wear them for a large part of the year.

Meagratia is a cool Japanese brand whose designer, Takafumi Sekine, has a very personal vision of fashion design. Specifically, he reinterprets vintage garments creating a contemporary style for modern humans. His sense of elegance is subtle and never excessive. Indeed, his clothes are so rich in details but wearable.

Discover The Military Pants

About the design
The inspiration comes from the Italian army motorcycle vintage pants. These wide-leg trousers feature many details: a waist belt with a slanted front button fastening. Also, a drawstring waist with a satin cord allows you to adjust the fit to your size. Another beautiful design point is a button along the ankle. Indeed, by changing the position of it, you will be able to wear the trousers in two different ways, changing the silhouette completely.
Two side slip pockets and two buttoned back pockets.

The Military Pants
The Military Pants by Meagratia

About the material
100% cotton with an elegant image.

About the colour
Khaki: a timeless basic nuance you can easily match with many other colours.

Laundry
Wash by hand. Easy care product.

Styling tips
The Military Pants are a versatile and easy-to-match item. Indeed, they work from casual to more elegant outfits. You can pair them with a blazer for your workwear and office outfit. Also, with a beautiful top for an evening occasion. Or an untucked shirt for your weekend style.
In every situation, your style will be unique!

International Shipping available!
We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to order:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

The Military Pants Read More »

Retail and sustainability

How Italian consumers view sustainability

Today, Fashion Network shared a survey released during the second edition of the “Retail & sustainability” event. A meeting arranged by Mind-Milano Innovation District.

This survey scans Italian consumers and their views towards sustainability.

The survey

According to it, Italian consumers are more conscious towards environmental issues. One out of three (32%) is more careful to waste. Also, 30% believe it is crucial to limit pollution sources. Most importantly, 58,6% think companies are important players, together with citizens and government, in order to reach UN 23 goals.

According to the people interviewed, they say there is a mismatch between the active role companies should have and what they are actually doing. Specifically, 57,8% of consumers think that fashion and clothing companies are “little or not at all committed to the issue.”

In other words, Italian consumers say brands are not doing enough for sustainability.

But on the other hand, sustainability doesn’t have a fundamental role in the purchasing decision. Indeed, 65,9% of the interviewees consider multiple factors or not at all these aspects (14,7%).

However, in general, the price of these products or services is deemed higher compared to less sustainable alternatives.

Our viewpoint retail and sustainability

We see two problems here:
As a matter of fact, brands and retailers are not doing enough. Because it is difficult, it is time-consuming. Most of all, they wouldn’t make money as they did so far. Why should they make this effort? Of course, business and consciousness do not play well in a capitalistic view!
But also, consumers still purchase a lot of fast fashion or poor-quality garments.

Why aren’t consumers consistent with their expectations?

As a retailer, apart from our niche customers, the only request we hear is: “how much is it?” Because people do not care about quality. No one cares about “buy less, buy better.” They only want “cheap and buy more!”
Furthermore, social media are complicit in the ongoing diffusion of misleading practices. For instance, many brands with hordes of followers sell shoes for 50€, passing them off as made in Italy! Or cheap clothing with a price tag too low to be sustainable with eco-friendly tags. Do we believe in fairy tales?

So, we really would love to hear from consumers, from you!
As consumers, Italian, European or wherever you come from – what do you expect from retailers? And you, on your side, what are you willing to do for sustainability?

Drop us an email or comment here below!

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How do we make consistent choices?

FW23 niche fashion buying

As a niche boutique, how do we make consistent choices? Actions in accordance with our values, ideas, and lifestyle for modern humans. So, with the thoughts posted here or shared with our community when we chat with you.

The culture we believe in is not about the perfection of an ideal world. Because it is obvious that we cannot be 100% sustainable, no one can keep that promise! But, with our selection, we are doing something radically different. And consistency is crucial for trust. So, we need to pay attention to what we select.

For a more sustainable approach to fashion buying, our key message is being selective.

Step 1: what is the reason for a fashion brand to exist?

Creativity – expressed in good design and through skilled craftsmanship. These are fundamental elements for a fashion brand. But, many “sustainable” brands – other than picking eco-friendly materials to make their garments aren’t delivering any special designs. Therefore, we don’t need them.
On the other hand, contemporary brands must find the perfect balance between design and sustainability. One is not possible without the other anymore.

Step 2: how do we select brands?

• Avoid juggernauts: big brands aren’t making any change. Some can offer a refined design, but they are still involved in the overproduction pattern, exploiting people and the planet. The world cannot sustain this system anymore!
• Forget brands who cannot understand that the reality has changed, so they must shift how they operate the business. Adapting to evolved needs.
• Auto-proclaimed sustainable labels are not for us: first, there’s no control. Second, we don’t need more marketing and less design! Brands without a soul can avoid overcrowding an already saturated market.

Our consistent choices: less but better

We learned to search for smaller companies whose designer’s touch and vision are tangible in their unique and meaningful garments. Indeed, they focus on design, and sustainability comes along. They have something to say. Even though it’s not a matter of popularity for us. Moreover, these brands are not mass-produced. Skilled artisans make their garments or accessories, so productions are limited.

How do we make consistent choices?

We operate a careful, accurate, and thoughtful selection searching for value expressed in good design, quality and limited pieces. That’s how fashion can match sustainable standards.

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