Fashion & lifestyle

Community: Understanding The True Meaning

Reading Time: 2 minutes

Valuable insight from Simon Sinek


Now everything revolves around the concept of community. But can you understand the true meaning of it? Simon Sinek had the perfect response.

“A community is
a group of people
who agree to grow together.”
Simon Sinek

Community & growth


According to Simon Sinek, the purpose of a community is not just about having something in common, sharing a culture, heritage or a specific interest. It’s deeper than that. In fact, there’s an element of growth which comes from a journey you enrol in with a group of people. Specifically, growth is the product of a reciprocal process of shared interactions.

Community: making a change together


Fashion to celebrate the value of research and to tell the story of our times: this is a mission we share with people who want to make a change. And it’s a growth process, indeed. Because through our activity, we do more than just fashion. We use our blog and connections to discuss fashion and lifestyle as key to analysing society and promoting climate change awareness. And sustainability against greenwashing.

We started by ordering small productions of international brands and independent designers. An exclusive selection of timeless fashion and meaningful garments without gender barriers. While we are studying how to implement a practice of circular fashion, we shed light on what we consume and how we throw away, bringing about critical discussions.

What we learned


Our planet is an open-air landfill, and we must stop expecting our litter to disappear magically. Furthermore, we cannot move from capitalism to green capitalism just to keep consuming as we did before. We need something different to fight the climate emergency.

Buy less (far less), buy better is how we lead to thoughtful consumption.

Telling stories about fashion, lifestyle and climate change, inspiring and being inspired, we have a positive impact on each other. As a tiny community, we try to change for the better. And so we grow together, open to possibilities.

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The Flannel Shirt

Reading Time: 3 minutes

How to refresh your wardrobe with just one piece


The Flannel Shirt – proposed in various shapes, comes from the new brand we introduced from Japan, Good Neighbors Shirt.

It is a genderless fashion brand suitable for everyone–a design conceived for your life. Button-down, ribbon collar or maxi shirt: choose your favourite one to create your everyday uniform by mixing comfort and style.

As a general rule, since life took us to this point, to this deep understanding, we buy less. Much less! Because we understood we don’t need more. In fact, we need less but better. Yes, fewer pieces, but focusing on good quality and unique designs. Those are the features that define meaningful fashion items. 

The Flannel Shirt
Flannel button down shirt by Good Neighbors Shirts – Supima straight leg trousers by Plantation 1982

Styling The Flannel Shirt


In the end, you need just one piece to refresh your wardrobe of meaningful garments–a selection of clothes you build over time. By the way, that is the point of owning quality pieces made to last. You love them, and you feel pleasure in wearing them frequently. 

Also, we like the idea of wearing our special ones not only for specific occasions, leaving them almost unused in our cupboard. Therefore we need something to match these garments in order to allow a less elaborated image.

The Flannel Shirt
Flannel mao collar shirt by Good Neighbors Shirts – Layered mesh skirt by Marc Le Bihan skirt

We have created some outfits with the timeless clothes part of our selection, and the mix looks stylish! Specifically, the idea is to try these casual items to tone down some statement pieces of clothing in a modern mix-and-match.

However, we love The Flannel Shirt as an overshirt with a basic t-shirt underneath and straight-leg trousers.

The Flannel Shirt
Flannel mao collar shirt by Good Neighbors Shirts – White semi-flared jeans by ZUCCa

Order now: International Shipping available!


We are based in Milano, but we ship our niche fashion selection #formodernhumans everywhere.
Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

We’d love to help!

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Gendered Fashion Weeks, Genderless Fashion & Sustainability

Reading Time: 2 minutes

Do we still need separate men’s and women’s fashion weeks?


In order to make sense, genderless fashion and gendered fashion weeks should find a thoughtful convergence. And not only from a style perspective but for the compelling necessity of a more sustainable industry.

During fashion weeks, which last about one week for each category, womenswear and menswear, designers present their new collections. Now there are two elements:
First, the fashion industry needs a more sustainable approach.
Second, many designers lately proposed clothes less defined by gender.
The intersection of these two points can help the fashion industry change for the better.

Genderless fashion: what does it mean?


Contemporary fashion is more gender-fluid, and the separation between men’s and women’s clothing seems less felt. Apparently, people are free to select clothes from the category they prefer. Indeed, genderless fashion doesn’t mean renouncing femininity or masculinity but having the freedom to pick the garments suitable for yourself.

Genderless has become one of the most represented concepts in fashion designs. So why does the fashion industry keep dividing the schedule into women’s and men’s fashion shows? It seems contradictory in terms of style proposal and sustainability, too.

Fundamentally, we are free to choose. Designers can create the image they like following their creativity and vision of style. At the same time, everyone can refer to femininity and masculinity to express their personal tastes.

Gendered fashion weeks & sustainability


But it is not just a matter of style and freedom of expression. In the face of the environmental crisis, sustainability must be a priority in the fashion industry. In fact, weaving together men’s and women’s on the same runway would not only optimise costs for the brands but would reduce the impact of fashion shows on the environment.

And so, do we still need gendered fashion weeks? Presenting one calendar only seems to be a more sustainable solution for the future of fashion.

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GoodNeighbors Shirts: New In From Japan!

Reading Time: 2 minutes

A genderless shirt collection #formodernhumans


To all beautiful design lovers, the Japanese brand GoodNeighbors Shirts is here in Milano!

We are particularly fond of Japanese designers because we appreciate their obsessive attention to detail. Above all, their particular take on fashion depicts an innovative but never aggressive image. There’s a sense of sophisticated coolness in their culture and vision of style. Yes, we know Japanese fashion has passionate fans in the Western world. So we’re happy to share information with you.

GoodNeighbors Shirts: brand background


After graduating from Tama Art University Textile Design Department, Akira Aoki has collaborated with various brands. In 2009 he opened his design office, Four Graphic, where he works for global brands and as an artist. In 2018, he started GoodNeighbors Shirt brand being a designer who loves shirts throughout the year.

Good Neighbors Shirts: genderless shirts new in from Japan
Good Neighbors Shirts


Indeed, the collection offers the concept of the “7 DAYS SHIRT“, pieces you can wear comfortably every day like a good partner. Music and art as a source of inspiration are palpable. Also, the approach to colour and style is contemporary and edgy. The manufacturing process does not use fossil fuels as much as possible. Specifically, the hands of skilful craftsmen based in Tokyo make the production.

Now in Milano!

Finally, today we received a lovely box all decorated with cats! Best box ever! And we immediately checked all the garments: the design, details, and quality are excellent.

These well-tailored shirts with a genderless image are modern and stylish. All the items have a contrast band along the back, which is detachable, and you can use it as a belt or as you like. Also, all the shirts have a pocket, on the right side, for your phone or wallet.

Good Neighbors Shirts are modern uniforms for a minimal lifestyle. Contact us (by email or WhatsApp) to know more!
We’d love to help!

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The Land Of Waste

Reading Time: 2 minutes

How the fashion industry dumps the problem into Africa


A land of waste describes the unbelievable amount of discarded clothing that is regularly dumped in Africa.. About three million pieces of clothing every year. Endless layers of textiles form mountains high of fashion waste polluting the land and waters. A terrifying sight that illustrates the destruction the Western world inflicts on nature, known as waste colonialism.

Fast-fashion waste recycling?


People often believe that clothes discarded into the recycling container (the yellow ones here in Italy) are reused. Usually, charities are in charge of these garments. But fast fashion items are of poor quality. So, large quantities can’t be resold and eventually end up in a massive toxic blob in Africa.

Y2K: the overproduction era


Since 2000, global clothing production has doubled, but the quality has steadily decreased. As we’ve already discussed, brands accelerated the overproduction model. At the same time, they promoted overconsumption, kickstarting the toxic cycle.
Brands overproduce up to 40% every season.

Waste shipped to Africa: waste colonialism, the western solution


In West Africa, everyday cargos arrive full of dirty clothes, and most get there in unwearable condition. In Ghana, a dumping ground for textiles, they call them the “dead white man’s clothes.” Moreover, Western garments are so cheap that local manufacturers can’t compete (source ABC.net.au) with their original textiles.

The city of Accra has to find a place to dispose of 160 tons of textile waste every day! Liz Ricketts, a circular economy advocate, has spent about ten years documenting what happens in Ghana.During the monsoon season, the heavy rains drag the textiles into the sea. Then they return to the shore buried in the sand.

In Accra, there’s no room left to throw away clothing.

ABC News: the land of waste


We recommend to watch this video by ABC News:

Video by ABC News


Waste colonialism & the land of waste


If waste is the byproduct of a fashion industry based on an overproduction pattern, consumers play an active part, too. Indeed, they contribute to this environmental disaster with their consumption habits. Perhaps years ago, information was lacking, but now it’s everywhere! Everyone can understand the downside of cheap clothing.

There are people who are underpaid to make cheap clothes and, at the end of the cycle, other people who earn 4 dollars a day collecting fashion waste. Slaves, indeed!

The western world’s solution was to ship the problem to Africa–waste colinialism. But that has resulted in a land of waste, which we are leaving to the coming generations.

Fashion brands are responsible, but so we are if we don’t change our consumption habits.

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