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News From The Fashion Industry

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What’s going on in fashion?


Reading the latest news from the fashion industry feels like an earthquake is happening. And what a week it’s been!

A brief fashion news recap


Alessandro Michele is exiting Gucci. Honestly, we aren’t sad about it. The maison and its new designer, whoever will be, will face a tough challenge to clean up the circus he made. And bring back the heritage and historical relevance of the brand.

Balenciaga: another brand that has intentionally killed its heritage to undertake a nonsensical path. Moreover, the brand released one of the most disturbing advertising campaigns to launch their plush bags. Children holding bondage teddy bear bags somehow connected to paedophilia is a disgusting message. Not only sexualising kids is horrendous. But it is a clear sign of a lack of ideas. By the way, we could live without plush bags these days!

Raf Simons is shutting his namesake brand, maybe to focus on Prada. Even though he is a great designer, there is something we miss. Since he started his co-designing collaboration with Prada, the Balenciagitis phenomenon has affected his vision. Indeed, exaggerated jackets reminded Balenciaga so much that they seemed borrowed from their fashion show! As a result, Prada stopped being copied and started copying instead.

Where is fashion heading?


So, where is fashion heading? A reflection on this topic is necessary. Can the fashion industry evolve from its current state of confusion?

The pandemic was a game changer, but big groups ignored it. Indeed, they thought they could keep going with their business model: overproduction and making a lot of money. But it seems that provocations and logoed items aren’t enough to survive.

This is fashion in the hands of finance: a blob of mass products. Items covered with logos, taken to the extreme and pretty ignorant. Also, designers lost their crucial role, and marketing experts took their place.

However, we cannot ignore the meaning of the latest news from the fashion industry: reality has dramatically changed, and a new path is needed. Therefore, if brands don’t bring about new ideas, marketing experts will sell their logoed items on another planet!

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Black Friday? Buy Nothing!

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Why say no to Black Friday


Here we go again: Black Friday is back, and we urge you to buy nothing! Yes, we are still at this point. That is where the matter rests: filling up the world with rubbish products. Even though our economic system failed, and the effects are visible, most people ignore it. And they do not realise we cannot suffer the consequence of mindless shopping behaviours anymore.

Black Friday: the chain system


Manufacturers increase the production of poor-quality goods. Retailers, in turn, order more of these products in order to satisfy their customers’ compulsive desire for novelties. Indeed, that is capitalism: overproduction, which leads to unnecessary overconsumption. And all this happens by exploiting workers and the planet. In other words, those who pay the true cost of these heavy discounts with no fair wages, tons of waste, gas emissions and pollution.

buy nothing

Why should we care?


The point is this: we failed the 1.5-degree target for carbon emission. One of the biggest reasons is that we consume too much. How is it not clear yet? So we have only one possibility: to reduce our consumption drastically. And look, that is what sustainable consumption means! It’s not just about purchasing sustainable products but reducing the goods we buy, consume and throw away.

What can we do? Buy nothing!


Eventually, excessive consumerism is destroying the world. And massive sales aren’t consistent with a thoughtful lifestyle. So we need to get rid of this toxic culture. You know what? No change will ever come from corporations or governments. The system won’t change. But we can change and educate ourselves. Because with our ideas and wallet, we promote the world we want. Also, lower turnovers would be the only language corporations would listen to.

Modern humans are conscious consumers. “Less stuff, more meaning” is our guiding principle. Use this day to spend time with your family or your beloved ones. Read books, more books! Listen to music! But do not contribute to a system that leads to destruction.

What can you do today? Buy nothing!

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Timeless Fashion Beyond The Buzzword

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Do you know what timeless fashion really means?


The concept of timeless fashion, beyond the buzzword, is misleading. It’s one of the many empty claims you hear everywhere. Unfortunately, when you put together fashion and marketing, the risk of pointless shit is pretty high.

In brand profiles and social media, you read about clothes sold as timeless, but the misinterpretation is clear. For instance, brands or retailers describe the features of their magnificent timeless garments to introduce discounts! So, is that the point of timelessness? We don’t think so. On the other hand, people cannot understand that, even if from the previous season, meaningful pieces aren’t outdated. There’s value in good design and quality.

At first, timelessness in the fashion field may seem like a contradiction because fashion is about periodic changes. But these changes have become so frequent that the industry is out of hand. Indeed, it makes sense to go back to past times when a made-to-last vision prevailed. Timeless guides us towards an evolved mindset facilitating a sustainable lifestyle.

The impact of fashion and textile overproduction on climate change is tangible. Unless you still choose to ignore it. Lately, the industry has moved from fast to ultra-fast fashion, generating mountains of waste. And so, timeless is our way out. It represents the possibility towards a conscious lifestyle. In fact, by refocusing our shopping habits, we contribute to limiting the disasters we have made so far.

What does timeless mean?


So, what does timeless mean? It refers to items that last forever—things that remain unchanged as the years go by.

Therefore, timeless design doesn’t change completely season by season. Items are classics. And classics are made to last: higher quality and good design. And so, heavy discounts on these products aren’t consistent.

Finally, refocusing on a caring and evolved attitude should also help you to change your vision of “new.” Timeless design is the opposite of disposable fashion. And has nothing to do with a compulsive desire for novelties, destructive behaviour that doesn’t understand the value of garments and work. But it is just a frenzy reaction to a consumerist society.

So, forget empty marketing claims. We don’t search for convenience, but we search for worth. Beyond the buzzword, this is what timeless fashion means: meaningful garments with no expiry date!

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Fashion Brands and Russian Oil

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How fashion is funding the Russian conflict


Have you ever thought there’s a link between fashion brands and Russian oil? Yes, your mass-produced clothing might be indirectly fueling the war in Ukraine.

Changing markets Foundation released the report: “Dressed to Kill: Fashion brands’ hidden links to Russian oil in a time of war.”
This investigation uncovered hidden supply chains connecting fashion brands and Russian oil. So, purchasing some specific polyester clothing might be a way to fuel the war in Ukraine.

Fashion & Russian oil – the connection


Major Indian and Chinese polyester producers source oil from Russia to make synthetic fibre. Then, they sell yarn and fabrics to garment manufacturers, who, in turn, produce clothes for well-known fashion brands.

Even though many countries have imposed sanctions on Russia, they continue selling clothes made with Russian oil. So, in the end, these same countries are financially supporting Russia’s economy during the invasion of Ukraine. Also, the research highlights links with Saudi Arabia and fracked gas from the US.

We invite you to watch this video:


Fossil fashion thrives on overproduction and an infinite growth system, a clear expression of capitalism. But, as we can see with our eyes, exponential growth is not sustainable for our planet. Indeed, it pushes people toward overconsumption of cheap garments, fostering that buy-use-toss behaviour typical of our society. A toxic consumption habit which, in turn, led to a spiralling waste crisis.
The result is a massive exploitation of people and the planet, with an immense climate cost.

Are your clothes made with Russian oil?


Cheap fashion brands are attractive, but someone else pays the cost: exploited people and our burning planet. And you may also end up supporting Russia’s war.

So, be mindful and choose quality items made to last. One quality garment is better than two bags full of fast-fashion garbage!

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COP 27: The Climate Show Is On!

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Do we really need these summits on climate change?


COP 27 is becoming more of an international show leaving people in doubt about its effectiveness. We hear world leaders urging us to worry about the climate emergency for about ten days. After that, no action follows, and things are only getting worse. So, do we really need it?

With more than 35 thousand people involved, the cost and impact are unbelievable. In the first two days, 40 private jets landed in the Egyptian desert. For a conference on climate change? It sounds like a joke!
However, most of the leaders participating in this summit are the same ones who contributed to creating the problems we face nowadays. And their strong connection with oil and corporations is at the heart of the matter.

So, a simple question arises, which doesn’t require rocket science but the common sense of humble people like us. Can those who caused a disaster help find solutions? It seems unlikely to happen.

Corporations are the face of capitalism. If asked to change, they will shift to green capitalism. But this will not reduce their impact on the planet because they will continue to overproduce goods. So, people and planet exploitation will continue. Just with a different colour–green!

Indeed, believing that corporations will be active in finding solutions to climate change is quite naive. Ethics and business aren’t good friends. Until the very last drop of oil is available, they will persist in exploitation and make money out of it. All the rest, COP 27 included, is just a facade. A kind of big greenwashing machine which has the effect of manipulating people. Or unnerving those who don’t buy it.

Capitalistic growth led to the destruction of the world. Making capitalism green will change its colour. But a new facade will not eradicate the element that caused the disaster: never-ending growth. Which is cancer to humanity and nature.

Our planet cannot bear it anymore. We need to question endless economic growth. If growth is life, overgrowth is death.

And so, we don’t need world leaders discussing the climate disaster for ten days, hand in hand with corporations. COP 27 is pointless. We need people who care 365 days a year!

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