Explorations

Clothes for the right people: For those who dress differently

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Niche fashion—where values, vision, and uncompromising taste intersect


Clothes for the right people. Clothes for those who understand them—for the discerning few who don’t need a supermarket crammed with garments but appreciate a curated selection: only what makes sense.

But let’s be honest: we’ll never get rich. Not because we lack talent, vision, or hard work, but because we care about where our pieces end up—whose hands they land in.

An acquaintance told us, “You’re not niche; you’re extremely niche.”
He was right.

Who is it for, really?


We don’t curate for everyone. We curate for those who feel the intention in each piece—who notice the cut, the fabric, the care in construction. For people who see clothes not as disposable trends but as lasting companions. Garments crafted for modern humans, defined by values.

We stand against mass production and instant gratification. We stand against the culture of excess and the obsession with more. No dopamine culture here—just slow fashion and meaningful garments. 
What we offer isn’t merely something to wear; it’s something to connect with.

Clothes for the right people means guiding each piece toward the hands that will cherish it. People who value quality over quantity. People who choose slowly and dress consciously. Because sustainability is a lifestyle: a deliberate way of living.

That may mean slower growth, fewer sales, no overnight success—and we’re fine with that. Our goal isn’t to clothe everyone; it’s to connect with those who truly see.

🖤 If that’s you, welcome. You’re exactly who we’re here for.

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B Corp and ultra-fast fashion: A contradiction of our time?

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What does it really mean when a disposable fashion brand earns a sustainability seal?


What happens when B Corp meets ultra-fast fashion?
When BusinessWire announces“Princess Polly Becomes a Certified B Corporation™”, and BOF frames it as “the US-Australian Shein competitor earning socially responsible recognition,” we’re forced to ask: Is this progress — or just polished greenwashing?

BOF’s headline says it all: “Can an Ultra-Fast Fashion Brand Be ‘Sustainable’?”
Spoiler: it’s a rhetorical question. At least, we hope so.

What is a B Corp?
“A B Corp certification signifies that a company meets certain standards of social and environmental responsibility, but it doesn’t address all aspects of operations and practices.” —This is Greenwashing

B Corp certification and ultra-fast fashion: A Stamp of approval or a smokescreen?


Princess Polly’s Co-CEO, Eirin Bryett, celebrates the certification as proof of their “commitment to purpose-driven practices.”
But let’s be real: can a brand built on overproduction, hyper-consumption, and disposable trends genuinely “embed sustainability into every part of its business”?

After finishing This Is Greenwashing, we almost shelved it, thinking the market was saturated with truth-tellers. Turns out, the greenwashing playbook is still going strong.

The B Corp blind spot: Overproduction


In our book, This is Greenwashing, we called out B Corp’s limitations:

“B Corp certification evaluates various aspects of a company’s operations, including its environmental impact. However, overproduction may not be explicitly addressed, emphasising instead the use of sustainable materials, ethical labour practices, and other criteria.”

Fast fashion’s entire model relies on planned obsolescence — yet B Corp rewards brands for ticking boxes (recycled packaging! carbon offsets!) while sidestepping the root problem: overproduction. And ultra-fast fashion takes it to an even more extreme level.

B Corp and ultra-fast fashion – Final thoughts


We don’t doubt Princess Polly’s intentions. But good intentions don’t change business models.
When a brand profits from overproduction, it isn’t sustainable.
When a brand profits from convincing shoppers to buy more, faster — then slaps on a sustainability badge — it’s not progress. It’s PR.

So, what happens when B Corp meets ultra-fast fashion?
Simple: it’s greenwashing in a purpose-washed package.
Worse yet, the very notion that ultra-fast fashion could be labelled ‘sustainable’ is absurd.

In short, this is greenwashing.


P.S. Tired of being misled?
Read This is Greenwashing — awareness is power.

📘Get your e-book here, from your favourite digital store:  https://books2read.com/u/bpgxOX

Spot the lies. Demand better.

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This is Greenwashing: Seeing clearly in a world of green fog

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A guide to protecting yourself from false sustainability claims: Spot the lies, demand better


In a world of green fog, we’re surrounded by claims like “eco-friendly,” “carbon neutral,” and “sustainable.”
Sound familiar?

These buzzwords are everywhere, but how many of them are actually true?

Have you ever felt uneasy after buying a product labelled sustainable or eco? You’re not alone.
If you’ve ever felt misled by so-called green marketing, so have we. 
After years of watching brands twist language to appear greener than they are, we decided to write something clear, honest, and useful.

Seeing clearly in a world of green fog: Book cover of This is Greenwashing by Rosita and Cristina Cigliola. The design features bold, minimalist typography with green, pink, and white tones on a black background, highlighting themes of sustainability and deception. 'This is' appears in green; the words 'green', 'eco-friendly', 'conscious', and 'sustainable' are in pink but crossed out; and 'greenwashing' is in green. The subtitle and authors’ names are in white, standing out against the dark base.
This is Greenwashing: our e-book is out now!

Why this book exists


This Is Greenwashing isn’t a textbook.
It’s a guide born from frustration — and from a deep desire to empower.

“The most environmentally sustainable product is the one that never gets made.”

We’re Rosita and Cristina Cigliola, sisters with nearly 30 years in the fashion industry. We’ve seen greenwashing up close — how it misleads consumers and delays real change.

In recent years, especially after the pandemic, we’ve watched companies slap vague eco-labels on products while businesses carried on as usual. Greenwashing keeps consumers confused, compliant, and complicit in a broken system.

This e-book reveals the tactics behind the buzzwords. It helps you recognise what’s real and what’s not. You’ll learn how to decode vague claims, ask the right questions, and stop being manipulated by marketing.
Because when regulation fails, awareness becomes our strongest line of defence.

The bottom line: In a world of green fog, awareness is power


We wrote This Is Greenwashing to:

✔ Expose the tricks brands use to manipulate you
✔ Decode the jargon so you can spot lies at a glance
✔ Give you practical tools to make informed choices—no PhD required

In a world of green fog, knowledge is crucial. Awareness is power.
The more you know, the harder it is for companies to fool you.
And right now—with regulators stepping back and failing to protect us—we need that power more than ever.

📘 Get your e-book here — at your favourite digital store:  https://books2read.com/u/bpgxOX

📣 And if it helps, please leave a review — it truly means a lot.

“This is greenwashing’s greatest crime: distracting us with false solutions as the planet burns.”

Spot the lies. Demand better.

P.S. Share this with someone who’s ever asked: “But is this actually sustainable?”  🌍

🇮🇹 Versione italiana in arrivo — stay tuned!

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Next in line: Loro Piana investigated for labour exploitation

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The count begins again — yet another high-end brand faces allegations, exposing systemic abuses in fashion’s supply chain


Next in line: Loro Piana.
The luxury label has become the latest name under scrutiny. So, the count begins again. Another crack in the polished image of luxury fashion.

The Milan Court has placed Loro Piana S.p.A., part of the LVMH group and chaired by Antoine, the son of French tycoon Bernard Arnault, under judicial administration for one year. The company is accused of indirectly subcontracting production to Chinese-owned firms allegedly involved in labour exploitation.

This makes it the fifth luxury brand caught in the web of investigations into labour rights violations within Italy’s high-end supply chain — following Giorgio Armani Operations, Alviero Martini S.p.A., Manufactures Dior, and Valentino. So far, charges against the first three were dropped before conclusion, but the abuses were real.

As Corriere reports, “Loro Piana S.p.A. failed to verify the actual operational capacity of the contractors and subcontractors it relied on, and neglected to carry out meaningful inspections or audits over the years to assess the true state of its supply chain and working conditions.”

This development clashes with the recent signing of a “protocol of understanding,” involving the country’s most representative trade unions and employers’ associations, aimed at ensuring compliance with the law within the high-end fashion supply chain. Yet their actions tell a different story.

Loro Piana: The investigations reveal systemic issues in luxury fashion


According to prosecutors, Loro Piana outsourced the production of garments — including jackets — to third-party companies where labour exploitation allegedly occurred. The Milan court has placed the brand under one year of judicial supervision, which may be lifted early if the company takes adequate steps to comply with labour laws.

As reported by Corriere della Sera, the investigation revealed that Loro Piana entrusted manufacturing to Evergreen Fashion Group S.r.l., a company that lacked its own production facilities. Evergreen subcontracted the work to Sor-Man S.n.c. in Nova Milanese. Without sufficient production capacity, Sor-Man outsourced once again — this time to Chinese-managed factories Clover Moda S.r.l. (in Baranzate) and Dai Meiying (in Senago).

These facilities reportedly employed undocumented Asian workers off the books, under inhumane and unsafe conditions. Workers were housed in illegal dormitories and forced to endure gruelling shifts — including nights and public holidays — as evidenced by spikes in electricity usage. They were paid far below the legal minimum wage, operated hazardous machinery without proper training, and lacked both health monitoring and basic workplace protections.

According to the investigation, Loro Piana’s production model was structured to cut costs and maximise profits. 
Indeed, that’s how capitalism works, isn’t it?

Final thoughts


In case we needed further proof: this isn’t just about Loro Piana. It never was. What we’re seeing is a pattern.
Subcontracting is not an accident — it’s a symptom of a supply chain built on deliberate denial.
The real issue isn’t one brand. It’s the system itself.
A system fuelled by capitalist logic: extraction, exploitation, and carefully maintained opacity.

For further context, revisit this post:
👉 Valentino Under Investigation: Subcontracting as a Supply Chain System

The count has begun again.
Next in line: Loro Piana.
And after the roll call is complete — after one name, then another — will anyone finally admit the truth?
This isn’t about a few bad apples.
It’s about a rotten tree.

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 Sinner is the winner: “Today, I saw an Italian winning Wimbledon,” Panatta said

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In a flattened world, minimal style, quiet strength, and kindness still shine


Allow us a little Italian pride today: Jannik Sinner has become the first Italian man to win Wimbledon. As Adriano Panatta said, “Today, I saw an Italian winning Wimbledon.”

Beyond the tennis, Wimbledon remains a stage where elegance reigns—more haute couture than street style. Thankfully, it’s not the circus we often witness during fashion weeks. Yes—there’s still room for elegance. Unbelievable!

And that brings us to Sinner’s style—which is our perspective. But it’s something deeper than fashion’s recent fascination with tennis. Today, fashion brands compete to secure tennis players as brand ambassadors.

Jannik Sinner is the kind of young man you don’t often see these days: clean, understated, refreshingly simple. No gimmicks, no excess, no tattoos. But what truly stands out is his kindness and humility—his respectful nature, both on and off the court. From culture to manners to image—which are all deeply interconnected—he represents a rare breed. A species, one might say, on the verge of extinction.

That’s what we admire: the courage to be different. The courage to be oneself.
In a flattened world, minimal style, quiet strength, and kindness still shine.

So, thank you, Jannik Sinner.
First, for giving Italy something to celebrate beyond football, football, and yet more football—a world that doesn’t always reflect the best of us.
Thank you for the emotions you spark, and for your willingness to learn from your mistakes—because that, too, is a life lesson.
And thank you for yesterday’s historic win.
But most of all, thank you for being a role model for younger generations.

You show us that elegance can live outside the mainstream.
That it can come from simply being true to yourself—even if that means defying expectations.
That values matter.
That kindness wins.

 Sinner is the winner: “Today, I saw an Italian winning Wimbledon,” Panatta said Read More »