Spring-Summer 2025 Haute Couture Week

When lightness meets the weight of Arnault’s words on Trump


One eye on the Spring-Summer 2025 Haute Couture Week, the other on Bernard Arnault’s praise for Trump. A season meant to celebrate lightness—now weighed down by heavy words.

From Monday, 27 January, to Thursday, 30 January 2025 in Paris, the world of haute couture unveils its splendour. So, a grand display of craftsmanship and imagination—one that ultimately serves a more practical purpose: selling perfumes and cosmetics.

However, we took some time to watch a few video clips, though Arnault’s praise for Trump felt like a cold shower. Bernard Arnault, founder, chairman, and CEO of the LVMH group—a conglomerate that owns Dior, Louis Vuitton, Bulgari, Fendi, Moët & Chandon, and Veuve Clicquot—made headlines with his recent statement:

“I see optimism in the United States after Trump’s inauguration,” he said, contrasting it with France, where rising corporate taxes and growing unemployment are weighing on the economy.

Meanwhile, LVMH reported a 17% drop in net profit, reflecting a broader luxury slowdown. Arnault now looks to the U.S. as a potential bright spot, hoping it will offset weakening demand in China.

A few Spring-Summer 2025 Haute Couture Highlights


Schiaparelli: Ribbons, bustier gowns, body-hugging dresses, and dramatic special effects. Roseberry looks to couture’s past, to its relentless pursuit of perfection. An unapologetic maximalist, he pushes haute couture to its limits, exploring just how far it can go.

Chanel: A logo-shaped catwalk featuring the iconic double C—white and minimal—set the stage for a collection that exuded lightness. The Chanel woman is fresh and carefree, dressed in soft pastel hues enhanced by accents of purple and red. Now, let’s see what Blazy will bring to the table.

Dior: The concept of a bird-woman made Chiuri less boring than usual. Models walked against a floral, vividly coloured backdrop, wearing punkish feathered headpieces reminiscent of bird crests—symbols of freedom. Ruffles, sheer fabrics, and cage-like crinolines completed the vision. Chiuri, for once, was not entirely dull.

Other shows are taking place, with only a handful streamed live—such as Jean Paul Gaultier. Most follow the “film revealed later” formula, perhaps in an attempt to maintain a sense of exclusivity. Real or not, by the following day, social media will be awash with clips and images.

What kind of world are global leaders shaping?


While we keep an eye on the Spring-Summer 2025 Haute Couture Week as a source of inspiration, we can’t help but ask: what kind of world are people like Arnault shaping? According to him, should France and Europe follow Trump’s vision? Is that really their recipe for a meaningful future?

And what about LVMH’s sustainability commitments? With Trump withdrawing from climate agreements, will LVMH follow suit—or take a stand?

It’s all quite concerning.

Ultimately, what about the end customers? So, what about you? Are you willing to support brands that embrace this worldview?



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