Rethinking Fashion in a Boiling World – Evolved Style in the Context of Climate Change
A question many of us hear: What did you wear during your summer holidays? On the surface, it might seem trivial – a simple conversation starter. But in reality, the question touches on something deeper, reflecting our values and the state of our planet.
Indeed, fashion may seem naive, but it is not. We, humans, are social animals, so we dress for work, special occasions, time off or holidays. In fact, the fashion industry is huge and the effects are well known.
Despite growing awareness, the trend of consuming mass-produced, disposable fashion persists. This need to constantly showcase new looks comes at a steep price – one paid by our planet, which is literally heating up as a result of our choices.
This doesn’t work anymore.
Overconsumption, disposable fashion, and the ‘buy and toss’ mentality belong to a past that is wreaking havoc on our present. It’s time to shift our mindset, rethink these habits, and embrace a more sustainable approach to fashion.
Meaningful pieces: evolved style #formodernhumans
So, what did we wear during our summer holidays? The answer is simple: the same meaningful garments that have been the staples in our urban wardrobes. This is the essence of meaningful pieces – they’re the only garments worth owning. When paired just right, they effortlessly take you from the city streets to the sandy beaches, offering a unique and timeless style.
Meaningful garments are the result of thoughtful design: quality pieces with a timeless aesthetic – made to last. Our Spring/Summer 24 selection includes versatile shirts, dresses, t-shirts, and shorts, crafted from silk to cotton and lace, all adaptable for multiple occasions. In fact, thoughtful fashion in limited pieces is our focus.
The bottom line? We don’t need more. With waste piling up everywhere, it’s time to reject ‘garbage fashion.’ What we need is less – much less – but better. Fewer pieces, higher quality.
As climate change intensifies and our planet heats up, the urgency to act grows stronger. Now, more than ever, meaningful pieces are the only ones worth having. The true style alternative #formodernhumans
And you? What did you wear during your summer holidays?
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