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Jane Birkin, Farewell

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Reading Time: 3 minutes

A style icon: the impact of inspiration on reality


On July 16, Jane Birkin passed away aged 76 in her Parisian home. The British-born singer, actress and muse has shaped the image of the French allure. Indeed, she will represent the symbol of Bohemian coolness forever.

Cinema, music and style icon, she also inspired the famous Hermes Birkin bag. Actually, she hadn’t just provided the inspiration, but she had suggested what kind of capable handbag she needed when she had met the French maison president on a flight.

Of course, everyone knows Jane Birkin. So, the purpose of our exploration is not to revisit her life. In fact, you may watch “Jane by Charlotte,” the documentary released by her daughter, Charlotte Gainsbourg, in 2021. Instead, we want to analyse to what degree Jane Birkin, regarded by other women as a style example, impacted women’s fashion in reality.

Jane Birkin: timeless style


Undoubtedly, her 60s and 70s outfits marked women’s fashion, making her a point of reference for all designers. But, her latest style represented an evolution: white men’s shirts, oversized coats, blazers, boyfriend jeans and white denim, and flat shoes. Yes, in some interviews, she said she started wearing men’s clothes (now fashion marketing has discovered genderless style). Rugged but refined, mannish but feminine, clothes mixed with that touch of nonchalant elegance typical of someone who can say: ‘my clothes are nice, but I look cool because I am so.’ Indeed, style goes beyond clothes: it reflects that inner quid that clothes alone cannot give. And her style reflected her attitude. In the end, people can buy the bag, but reaching that level of coolness is another story.

However, her effortless style passed through time and evolved with a sense of timelessness, making her an eternal muse.

She could choose to age according to contemporary standards. On the contrary, she left her face to show the signs of time, with no trace of plastic surgery. A woman who aged beautifully–true to herself and always elegant.

Jane Birkin: from inspiration to reality


Now think about women who celebrate her as a style icon. How do these women process their style from inspiration to reality? What do they wear? And how are they manipulating their image? Swollen faces, bigger and bigger, to the point of losing traces of human features. Smooth but fake. Bodies are an explosion of plastic. Not to mention clothes that have no idea of elegance.

So, from idolising a muse to reality, what goes wrong? If women say: “we love her style” – what happens afterwards? We’re curious to hear some comments.

Ultimately, no woman in our contemporary universe could wear a naked dress as Jane Birkin did. Her timeless, chic, unforgettable style is on the verge of extinction.

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Modern Beauty Standards: Between Patriarchy and Market Demands

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Do you know what beauty truly is?


Apart from the male perspective, which has always ruled women’s life, there’s more to explore about modern beauty standards.

Even bearing in mind the subjectivity of the matter, aesthetic judgement is no longer about beauty itself, whether an archetype or related to physical traits.

Modern beauty: what influences our judgement?


Analysing beauty standards, we have to consider two main factors:

First, beauty is the embodiment of a male perspective. Therefore, it’s a matter of power. The male gaze works like a filter, shaping and dictating women’s choices. This judgemental lens has taken over women’s perspectives, almost becoming a natural feature that limits independent action, making women themselves play the man’s games.

Second, contemporary beauty is a market issue. The commercial factor is crucial in understanding modern beauty standards: the product of brainwashing through advertising, movies, tv programs, social media etc.

modern beauty



“Self-esteem is the reputation we acquire
with ourselves.”

Nathaniel Branden


Modern beauty stereotype


From thin to curvy, plastic dolls are the stereotype. But all shapes have the same cookie-cutter features: doughnut lips, cheekbones like protruding mountains, and eyebrows like they got scared. Sadly, that botox expression will never disappear from their face.

The emulation process triggered in young girls’ minds and adult women, whose self-esteem is not solid, is appalling. Furthermore, self-esteem is a work-in-progress because reaching self-awareness is a continuous growth process. It’s not something you can gain by simply snapping your fingers.

However, this emulation is the result of the brainwashing system, a form of persuasion that makes women look all the same, like fake plastic dolls.
Is that beauty? No, it’s business. Indeed, it’s a very profitable business.

And so, beauty standards have to do with male power and market demands more than any archetypal or old-fashioned rule.

In prehistory, the traits connected to fecundity were considered beautiful. Specifically, the Palaeolithic Venus was more generous and curvy. The Greek Venus had a more slender figure. Therefore, the beauty archetype was associated with given characteristics.

What about the modern beauty myth?
Modern beauty is not only about power but also a market issue.

So, forget who you are. Go ahead and buy your new gear. In the end, beauty has become just another product.

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Are Women Free To Make Decisions?

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Apparent Freedom: women and the struggle of playing a man’s game


We have recently touched on the connection between fashion and patriarchy to demonstrate that women aren’t really free to make decisions for themselves.

If, in the Arabic world, freedom is a male prerogative, what happens in the western world is not much different. Women believe they are free, but their image reflects a male perspective. There’s a filter in women’s brains, a male setting made of centuries of cultural domination.

Look at what happened in the U.S., where some older men just passed an abortion ban, sending the country backwards and triggering big debates worldwide. The joke is that perhaps Americans went to Afghanistan to train with the Taliban. But when the sad laugh ends, the concern grows. Indeed, you can see that patriarchy is still very much alive.

Being a female-led company, we suffer every time we hear women saying: “I cannot buy this dress because my husband doesn’t like it.” Of course, it’s not about the dress itself but because we are the only ones who can decide if we like something or not. We cannot allow someone else to rule us, knowing that someone else is often a man.

Likewise, women must be the only ones with a voice in matters concerning our bodies.

Are women truly free?


In analysing whether women are truly free to make decisions, we understand that being a woman isn’t a free choice. The vision of a woman is a male representation because those who hold the power and who make the rules are men. And so, they impose beauty standards, the clothing we should wear, and dictate our rights too. Even whether women can study or have an abortion is up to their whim. In other words, women, by engaging in or conforming to societal structures dictated by men, inadvertently perpetuate those systems of control.

If we allow men to decide what we can wear and how we should look, we hand them the power to make decisions about our lives.

This story is about men who want to control women and women who, by playing their game, enable it.

Wake up, women! It’s time to shed patriarchal layers and choose what we want for ourselves.

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Fashion and Patriarchy

Reading Time: 2 minutes

How men’s taste shapes women’s style


An anthropologic examination of fashion helps us understand why men’s taste becomes the favourite one.

But is that style favuoring women’s empowerment? Or is it just the expression of man’s vision? Also, is fashion for women or against women? These are questions we should be asking ourselves.

By analysing the context in which we live, the conclusion is that societal rules, beauty standards, and fashion are manifestations of patriarchy. Yes, it doesn’t take a subtle analyst to understand that. The whole world tells a story of patriarchy because we live in a man-shaped society.

Education for a men’s world


The way women behave, talk, think and see themselves is the sedimentation of centuries of male domination. And so it is for the way women dress. Indeed, it’s not really about expressing women’s taste, but it’s about fitting in an image stitched on us by male figures. It’s a cultural moulding representing an eternal story of dominance and submission.

Women are educated–or brainwashed–to please men in everything they do. Indeed, they are a playful accessory for men. That was the female’s role in the past, and so it is now. Nothing ever changed for real. Women’s style must conform to men’s taste, or they complain.

How men's taste dominates Fashion and patriarchy


For instance, take the ’50s. Fashion during that time was all about catching men’s attention with lines that highlighted the body. That taste never went out of fashion. And if you ask a woman what style trend she prefers, the ’50s are always on top.

And so, from abortion to clothing, it seems we are glad to let men decide everything about our lives.

The idea is to question conventional rules and notions. Decontextualising fashion to remove all the layers that, century after century, were placed on us. They are just a reflection of patriarchy.

By understanding that, we embrace our freedom. Men do not define us–we define ourselves!

Women must be aware of their worth and choose what best suits them. Understanding this point is a process that leads to self-appreciation and self-awareness.

Recently (again), we heard the story of a woman who couldn’t buy a dress because her husband didn’t like it. Years of feminism for this? Really?

The question is: do you like it?

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Beauty, Business & Role Models

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What we aspire to and who profits from It


It is interesting to analyse beauty, business and how they forge modern mainstream role models – so they say.

Business and beauty standards are intertwined. Indeed, it takes deep reflection in order to have a better understanding of this connection and the role models it produces.

Recently ‘The Wall Street Journal Magazine’ praised Kim Kardashian as a beauty and business role model. Maybe indirectly as a beauty icon, but that was the message they sent. Though it caught our attention, it wasn’t without a certain bitterness.

Sure, it’s good to read different perspectives. But is it for real? Not a joke?

Modern role models or business?


Well, we assume that paid advertising might be the motivation behind those compliments. Otherwise, we do not see any other reason for choosing a figure like that as a role model, a powerful example of a businesswoman.

We don’t want to talk about why or how she became famous. That universe is not part of our vision, and we prefer to direct our energy towards something more interesting. However, what we find disturbing is that she, and the whole family, have lost any trace of human identity because of plastic surgery abuse.

We wonder, is that a role model we should admire? Should we want to be like them?

But let’s imagine the younger generations, what we are telling them. ‘Hey, if you want to be accepted, have a good career, and become popular that’s the way to do it!’

Most importantly, it is depressing that magazines cannot find any better role models for women.

It’s not clear whether we lack healthy role models or if we are intentionally pushing that particular one forward.

No, we don’t believe positive role models are lacking. Many in the media simply choose not to see them. The connection between beauty, business, and role models is clear: it’s certainly more convenient to stick with the plastic doll.

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