value

The Benefit Of Being Different

Reading Time: 2 minutes

How diverging from the norm opens new possibilities


What if we consider being different more valuable than being better than the others?
Let’s focus our attention on worth rather than popularity. The actions we take, the choices we make, the interactions we exchange–and even the things we buy–are all influenced by value. In all this, value is the key.

“Is it worthy?” – This is the question we need to ask.

Conforming to the standards is not what we want. Fashion, beauty, learning, lifestyle standards and all the ideas of the majority, are not for us. There’s a lot of appearance in that, but little value.

People live as if being part of the majority is the cool way to be. Indeed, they talk like others, dress like others, eat what’s popular. Perhaps they don’t have to think that much doing so, conforming requires less thought and less effort, giving them a sense of belonging and protection.

But, the sense of belonging can also be found in smaller communities. In fact, like-minded people can connect to share their vision of the world, which doesn’t necessarily have to align with the majority.

Consider that being different offers its own sense of beauty. A rare object, just like a rare person, is valuable because it’s scarce, uncommon. And it doesn’t need to be like the others. Standardization is not what we are looking for. Little treasures, that’s what we want.

As our beloved Virginia Woolf has pointed out:

“Large groups of people are never responsible for what they do.”

Taking a different path is not easy; it takes courage. But, choosing to be your unique self and holding yourself accountable is a powerful act.

Responsible fashion means holding ourselves accountable for what happens in the short and long run. It is a conscious choice, serving our eventually awakened collective soul.

The key difference is that being better is a matter of ego, being different is a matter of the heart.

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Social Media and Value

Reading Time: 2 minutes

What is the point of this exaggerated overexposure of communication?


In our modern and hyper-connected society, life revolves around social media. While it is nice to be in touch with your audience, it is impossible not to notice the vain by-product of this virtual life: images artificially created and obsessively shared. Yes, too much even for those of us that work in fashion!

Perhaps, you might think, social media worked well to boost self-confidence, instilling the idea that everyone can be super beautiful. We all have an amazing life. People need approval. But if we dig deeper, we see the void generated, all the meaning has been swiped away. You mainly find empty boxes. Nice, but empty. Most importantly, a certain horror rises in knowing that the percentage of suicides among teenagers has gone up due to social media.

Social media and fashion


Whatever they say, all this exaggerated overexposure didn’t bring anything positive. Not even in fashion. The expectation of fake models looking like plastic dolls together with poor language created a devastating environment. The strategy to run a successful account consists of buying followers to attract the attention of a large audience and letting the algorithm fly. In other words, you end up talking to yourself in the mirror. That is the game you have to play if you want to be successful unless you need something more than a facade.

For people like us, who believe that buying books is way better than buying followers, the discomfort gets real. You don’t really want to interact with fake accounts, do you?

People who have no idea what they’re talking about, who are not able to distinguish a fast fashion brand from a high quality one, are not our point of reference. We do not consider such a person a leader, no matter how many followers they have.

It is possible to be on social media having a different approach, setting up a healthier environment based on quality and real connections, and being clear in your mind that you are playing a different game.

If you are looking for meaning, for something that matters, this is the challenge. Bring back valuable content. Bring back value.

Share ideas, not plastic faces.

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The Real Value

Reading Time: < 1 minute

Shifting perspectives: understanding quality over disposability


Sustainability must pass through a re-education on the real value of products, quality, materials and skills of those who carry out the work and bring them to life. It’s about understanding and respecting the craftsmanship, the workers and their rights. In fact, without this awareness, sustainability is just another empty promise.

These values are the opposite of a fashion system that has adopted fast food as a productive and consumption model. A system churning out disposable goods at an unsustainable pace, prioritising speed and profit over quality and ethics.

Since the explosion of fast fashion people have been conditioned to buy disposable clothes—pieces designed to be worn a few times and then discarded. Now, how can they truly understand garments that follow a completely different standard

Higher value means higher quality, carefully sourced materials, and skilled craftsmanship. But with that comes a higher price—one that reflects the real cost of ethical production, not just a marketing strategy.

Bridging this gap requires awareness. Understanding the true worth of what we wear starts with questioning our habits and the system that shaped them. So, shifting perspective to understanding quality over disposability is crucial.

Self-education can make a difference.

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