Disappointment with the fashion industry

Out of the crowd & why

Any disappointment with the fashion industry? Can fashion be a source of frustration? For us, it can be. And we would love to hear your viewpoint on this matter.

Fashion mavericks don’t need to wear, read or do what all the others do. We are independent thinkers who are not afraid to challenge the status quo. Fashion, as the research of niche brands and designers, is still the exciting side of our job. Unknown or less popular brands, most of the time, offer creativity and real quality designs like no others. That is what we select for you. Also, we love mixing garments to create unique outfits.

Mainstream fashion

But fashion, as the mainstream industry wants it to be, so as it is right now, isn’t exciting. In most fashion brands, there’s a total lack of elegance and style. No creativity, no good design, just marketing. Do you agree with us? Also, there’s no consistency towards the hypothetical sustainable claims. Fundamentally, there is no understanding of how serious the climate emergency is. In fact, the fashion industry is not open to evolution, which is now necessary and much talked about but ignored. However bad the situation is, it is only going to get worse.

As we see it, fashion is a language. Specifically, it’s a reflection of who we are. Indeed, it is a lens through which we can analyse society. So, looking through this lens, what kind of society do we see? 
If you go walking in big towns, most clothing shops and new openings are fast fashion brands. And if you scroll through social media, fast fashion brands have saturated the market. While on holiday, we’ve been to different places: the most present brands were fast to ultra-fast fashion. 

That is what people want. And the fashion industry makes what people want. It seems there’s no escape. But this trend of lowering the bar and erasing any sense of quality is frustrating.

Unique style for unique people

For people like us who love reading, don’t like advertising, and don’t even much like social media’s doped content, the disappointment with this fashion industry is quite profound. We’d buy nothing rather than take the most popular pointless stuff. 

The fashion industry holds so much power in manipulating people. On the other hand, people can access information in order to educate themselves but don’t do it. They follow influencers because they cannot make independent decisions. 

However, as fashion mavericks, we won’t stop making choices out of the crowd. That means stop trusting the fashion industry and follow our own path, creating unique styles for unique people.

What are your thoughts on fashion? WhatsApp us directly from here or comment below!

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Selection vs quantity

Carefully picking out the most suitable items vs quantity is an interesting point. Talking about selection when people are used to a supermarket thinking mode, indeed, is not an easy task.

A while ago, a lady who used to come to our boutique asked to try on an item. When we said her size was sold-out, she replied:
“My size is sold out because you ordered only a few pieces.”

Also, she said it with an ironic grin on her lips, as she intended to belittle our work.

Accidentally and unbeknownst to her, she had hit the point: selecting a few pieces is not a demerit. On the contrary, we firmly believe it is a plus! It grants you uniqueness, which is far better than being the clone of many other people.

In fact, we do it on purpose. To order a few pieces by choosing those of value, the special ones, is an intentional attitude.
We are at the opposite of the fast-fashion concept. Disposable goods have never been for us. Besides, fashion understood as a supermarket makes us shudder.

A selection #formodernhumans

Years ago, we were already on this path, and this direction is even more explicit now due to the recent events. Going for an evolved style – and lifestyle – means that we don’t need too many things, only the ones that make the difference.

We help you create your unique, distinctive individual style. We do it operating with respect for people and the planet. It’s a vision for a better world. It is not about quantity. Of course, it is not.

We cannot please everyone, and we do not appeal to a mass audience. But we can please people like us, a niche of like-minded individuals who share the same values.

It’s a selection for modern humans.

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