uniquefashion

Meagratia brings new inspiration

12 April, 2023

A focus on unique contemporary fashion for you

Meagratia brings new inspiration for the Spring/ Summer season.

We have just received the new collection from Japan! And we are so much satisfied with the unique designs the clothes show. And the high quality, too.

Unique fashion and sustainability

The Spring/ Summer 23 collection offers special garments that will make you stand out but, at the same time, are wearable too. The image is modern, the lines are new, and the colours and details are beautifully assembled. Also, the quality fabrics and the accurate tailoring combine tradition and innovation. Most importantly, the brand is not mass-produced. And that is what we need for sustainable fashion.

Enjoy the Meagratia Spring/ Summer 2023 collection from Rakuten Fashion Week Tokyo!

Meagratia inspiration: our SS23 selection

A belted wide-leg khaki pants reveal a slanted front button fastening. Also, it features a button along the ankle, which allows wearing the trousers in two different ways, changing the silhouette. Then, a splendid knit vest combining three colours – white, green and light blue – with a tassel trimming along the hemline. And a white cotton maxi shirt, or shirt dress, decorated with tassels along the back and wrist. Plus a beige net poncho to enrich your outfits.

One last note: who said genderless fashion is dead? Indeed, we happened to read this comment during the Milano Fashion Week 23. This statement had a raise-eyebrows effect on us. Sadly, it is not uncommon to see people who work in the fashion field, who even write about fashion, having a limited vision of style. C’mon! It is not Alessandro Michele who invented genderless!

Saying genderless fashion is dead means having no idea of what genderless is. Genderless means freedom! Specifically, it’s the freedom to pick the clothes you like from whichever category they belong to.

So, Meagratia brings new inspiration for the Spring/ Summer season #formodernhumans
But we can’t wait to create some stylish (genderless) outfits for you!

Drop us an email or WhatsApp to know more!

Limited number of pieces: our fashion alternative

11 April, 2023 / Leave a Comment

Why limited quantities pave the way to sustainable fashion

The production of a limited number of pieces represents an alternative in the fashion industry. Indeed, it is a viable approach towards sustainable fashion.

It means producing much less without forcing the market to pursue never-ending growth. The purpose is to limit the impact of the fashion industry on the planet while protecting workers with decent wages. But, at the same time, offering quality and not quantity to consumers.
We are far from the scarcity principle and the fear of missing out, developed to manipulate people’s behaviour. Those patterns fake scarcity to hide a system of overproduction. Because of this massified production, the fashion system needs parallel markets, frequent markdowns and marketing tricks to push people to consume more and more.

The sustainable solution

Garments and accessories made by skilled tailors or crafted by artisans. In the hands of a healthier and more balanced manufacturing chain, those limited production would have a lower impact on the planet. This system includes small reorders and a made-to-order service for retailers. In the end, clients would get real quality pieces made to last rather than disposable fashion.

Unique fashion and sustainability: a limited number of pieces, our retail approach

We have reduced the quantities we buy from each brand we select. Perhaps they are not happy with it, but they cannot deny there’s a new reality, so we must face it and find solutions. Even though some brands come from Japan, which you may consider less sustainable, since quantities are small, the impact is low. Microscopic compared to the fashion supermarkets like big retailers or dept. stores.

Indeed, a limited number of pieces is our commitment to uniqueness and sustainability. Specifically, we are satisfied with Marc Le Bihan, who gave the opportunity of a made-to-order service to those who appreciate his unique designs.

Eventually, we can foster the status quo, pursuing an exploitative system. Or, we can explore alternatives.
We chose to work for a different possibility, an evolution, a change for the better. And a limited number of pieces is our commitment to unique fashion and sustainability.

Barefoot elegance

22 July, 2022

What’s new in style

Thinking about reconnecting style with nature got us in the mood for a new liberating impulse: barefoot elegance.

Indeed lately, we have been thinking about some barefoot outfits. Of course, the summer season makes it an option to consider, as it encourages a sense of freedom.

Because of the new work-from-home lifestyle, the opportunities to take the shoes off and enjoy a more relaxed style have increased. Furthermore, locked down in our concrete prisons, we felt the need to stay in contact with nature more and more. Feeling the ground through our feet somehow stimulates positive vibes.

Do not get us wrong. Shoes are a fundamental detail in defining an outfit, the most important accessory. In fact, the right shoes can even revive an insignificant dress, so it’s worth investing in quality shoes.

But, let’s see it as the exception to the rule: enjoying feet’ contact with the ground is a new inspiration.

Pointing out a style reference, Sade Adu is the person who has set a high standard. A timeless and classy icon who often used to go barefoot on stage. Her sophisticated but effortless style was out of the schemes then as now.

barefoot elegance - Marc Le Bihan dress
Barefoot elegance – Open-back cotton dress by Marc Le Bihan

Of course, it’s difficult to reach her level, but let’s try.

Try your barefoot elegance style

Occasions to go barefoot?
A party at home or in a garden, lunch in the countryside or a pool party. And a beach party, of course. Summer offers many opportunities!

What are the clothes to wear?
For instance, take “The Double Silk Dress.” But also “The Open Back Dress.” Both by Marc Le Bihan are perfect for these occasions. Just add a few accessories, and your barefoot look will stand out.

Sensing the ground under our feet stimulates a harmonising feeling, a liberating state of awareness. Indeed, being barefoot is a way to reconnect with nature.
So when possible, try your barefoot elegance look.

And if you have any doubts about your style, WhatsApp us!  
We’d love to assist you!

The Silk Double Dress

18 March, 2023

Timeless nonchalant elegance

Today we introduce The Silk Double Dress – by Marc Le Bihan.

Fashion to us means offering a value choice, meaningful pieces made to last. And creativity, together with artisanal production, makes fashion special. Indeed, these elements give life to unique garments, beautiful pieces that you don’t find everywhere. And it is part of their intrinsic value.

When it comes to searching for uniqueness, creativity, and artisanal work, Marc Le Bihan has a lot to say. So let’s discover another one of the stunning timeless pieces we picked out for the Spring-Summer season.

The Silk Double Dress

About the design
This lightweight dress is made of two layers of silk featuring an asymmetrical cut and under knee-length. Specifically, they are two separate dresses, which you can wear all together or just one. A tone-on-tone Chantelle lace along the neckline and a front lace flower enrich the above dress. The second dress is less decorated, with boat lace detailed neckline and lace along the hemline. 

The Silk Double Dress
The Silk Double Dress
by Marc Le Bihan

About the material
100% silk. The hand is soft and slightly shiny. Moreover, its creased effect makes this dress suitable not only for special occasions but for a dose of nonchalant elegance.

About the colour
Bronze: a delicate dusty shade that adds a sophisticated touch. The image is impalpable and refined.

Laundry
Dry clean.
However, it is possible to wash carefully by hand in cold water with very soft soap and add white vinegar to prevent colour loss.

When you wear the complete ensemble, The Silk Double Dress is opulent but effortless at the same time. If you choose to wear only one layer requires a slip dress under, and even if less rich, the image is always beautiful. 
For special occasions, pair it with minimal heels. Or, try it with lace-ups or flat sandals for a nonchalant outfit.

Drop us a message for any further information. We’d love to assist you!

Artisanal, creative, independent

18 March, 2023

The value of exceptional work

The work of Marc Le Bihan represents a meaningful business model. And so, before showing you his gorgeous clothes, we wanted to share again the conversation we had with him. Because it is not about standardised fashion. So, please, take time to know more, to understand the quality and the value offered. 

Marc Le Bihan is a fashion designer, artist, and craftsman who creates clothes like a second skin. Indeed, his work goes beyond any classification. His conceptual creativity – manifested through impeccable tailoring, is the expression of a cultured and timeless approach to fashion that refuses trends and their transience.

Completely disconnected from commercial fashion constraints, his couture is a rare example of consistency.

Marc Le Bihan – The interview

• What does it mean to be consistent? Keeping up with your vision when the rest of the world goes in a different direction?
Marc Le Bihan: “The other direction is not my world. I do not understand it. To me, it’s a problem of society. I don’t understand the way of being, the lifestyle. That world is not me, and I can’t even think about it.
Usually, I don’t watch TV. Yesterday I watched Italian TV, and I wondered, how is it possible? Women pretend to be free, showing exaggerated lips and boobs. But in that, I only see the reflection of a man’s vision. That is not freedom. It’s the fake image of a woman.”

• The state of fashion now. How do you see it?
Marc Le Bihan: “The problem with fashion is that people only see the lights, the famous people. There is no sensibility to go further. Branded products are not luxury, not anymore. Luxury is rare, and it’s not for all.
To me, it’s not about fashion but more about doing clothes my way. The two roads can cross each other but not as direction to follow.”

• What do you think about social media communication?
Marc Le Bihan: “Famous people promote everything. They get paid to sell, it’s all about money. And not only for fashion. Maybe they promote a food they didn’t even taste. We live in the culture of image, not real life. People don’t live the moment, take pictures. And everything is ego-centred. People have lost the meaning of quality and quality of life.
That is why I follow my path.
And so, our communication is not to do any communication. Everything is too confused, there’s too much of it. We don’t have time for social media, we are busy making clothes. However, it’s not about posting a thousand things. Sometimes we post. Enough.”

Marc Le Bihan top

The cultural issue

• It’s a matter of culture and education?
Marc Le Bihan: “Always. The first problem is education, for everything. The idea of accessing through culture and education to something higher – is dead. And I am concerned about young kids. Now they are totally immersed in this image game.”

Sustainability vs Marketing

• What do you think about sustainability?
Marc Le Bihan: “Well, I did it 20 years ago! We were recycling and upcycling uniforms and parachutes. I don’t want to be a part of that circle because everybody is doing it. It’s marketing. To me, it’s more about how we consume and live. Of course, I use sustainable materials, but I don’t advertise. To claim it means being part of the system. My idea is to keep a garment for ten years in the wardrobe, then take it out and still want to wear it because it’s timeless. Mine is a work in progress. If a shirt is good, it’s good forever.”

“Couture is sustainable by definition. There is no overproduction, no minimum orders, and no sales. We produce only on orders, and everything is handmade. Moreover, we find our balance not in over profit. But if everybody gets well paid, we all can live. My staff has been working with me for 25 years. Always the same people, same suppliers. We understand each other. We work like this. Many pieces are made in casa, a la maison, in our atelier.”

And he smiled saying those words. Stubbornly showing a path that is a return to the essential, pure artisanal creativity.

The work of Marc Le Bihan: sustainable, indeed

The work of Marc Le Bihan is artisanal, creative, and independent. Though a rarity in the fashion system, it indicates a valuable business model for a sustainable future.

A conversation with Marc Le Bihan

18 March, 2023

Sunday morning, it was pouring hard when we reached our appointment with Marc Le Bihan – in Tortona district. Even though we made our selection the day before, we wanted to dig deeper into his profound couture universe. In a transitional era, where everything looks unstable and meaningless, his persistent artisanal contribution makes the difference.

Marc Le Bihan is a fashion designer, artist, and craftsman who creates clothes like a second skin. Indeed, his work goes beyond any classification. His conceptual creativity – manifested through impeccable tailoring, is the expression of a cultured and timeless approach to fashion that refuses trends and their transience.
Completely disconnected from commercial fashion constraints, his couture is a rare example of consistency.

Marc Le Bihan: the interview

• What does it mean to be consistent? Keeping up with your vision when the rest of the world goes in a different direction?
Marc Le Bihan: “The other direction is not my world. I do not understand it. To me, it’s a problem of society. I don’t understand the way of being, the lifestyle. That world is not me, and I can’t even think about it.
Usually, I don’t watch TV. Yesterday I watched Italian TV, and I wondered, how is it possible? Women pretend to be free, showing exaggerated lips and boobs. But in that, I only see the reflection of a man’s vision. That is not freedom. It’s the fake image of a woman.”

• The state of fashion now. How do you see it?
Marc Le Bihan: “The problem with fashion is that people only see the lights, the famous people. There is no sensibility to go further. Branded products are not luxury, not anymore. Luxury is rare, and it’s not for all.
To me, it’s not about fashion but more about doing clothes my way. The two roads can cross each other but not as direction to follow.”

• What do you think about social media communication?
Marc Le Bihan: “Famous people promote everything. They get paid to sell, it’s all about money. And not only for fashion. Maybe they promote a food they didn’t even taste. We live in the culture of image, not real life. People don’t live the moment, take pictures. And everything is ego-centered. People have lost the meaning of quality and quality of life.
That is why I follow my path. And so, our communication is not to do any communication. Everything is too confused, there’s too much of it. We don’t have time for social media, we are busy making clothes. However, it’s not about posting a thousand things. Sometimes we post. Enough.”

White series from Marc Le Bihan SS22 collection
Marc Le Bihan SS22

Fashion, culture & sustainability

• It’s a matter of culture and education?
Marc Le Bihan: “Always. The first problem is education, for everything. The idea of accessing, through culture and education, to something higher – is dead. And I am concerned about young kids. Now they are totally immersed in this image game.”

• What do you think about sustainability?
Marc Le Bihan: “Well, I did it 20 years ago! We were recycling and upcycling uniforms and parachutes. Now, I don’t want to be a part of that circle because everybody is doing it. It’s marketing. To me, it’s more about how we consume and live. Of course, I use sustainable materials, but I don’t advertise. To claim it means being part of the system.
My idea is to keep a garment for ten years in the wardrobe, then take it out and still want to wear it because it’s timeless.
Mine is a work in progress. If a shirt is good, it’s good forever.”

A final note about couture

“Couture is sustainable by definition. In fact, there is no overproduction, no minimum orders, and no sales. We produce only on orders, and everything is handmade. Moreover, we don’t find our balance in over profit. If everybody gets well paid, we all can live. Indeed, my staff has been working with me for 25 years. Always the same people, same suppliers. We understand each other. We work like this. Many pieces are made in casa, a la maison, in our atelier.”

He smiled saying those words. Stubbornly showing a path that is a return to the essential, pure artisanal creativity.