socialmedia

Breaking Free From the Social Media Trap: Instagram Algorithms and TikTok’s Future

Reading Time: 2 minutes

Should we adapt or explore new ways to connect?


Exploring the possibilities of breaking free from the social media trap has become increasingly urgent. With Instagram introducing a new algorithm and TikTok facing a ban in the US, one must ask: does it make sense to keep adapting to the strategies of tech giants, or would it be healthier to seek alternative ways to connect?

Although we don’t use TikTok, we can’t deny that the new Instagram layout is a major disappointment. We’ve never been ones to chase the algorithm, preferring instead to use social media as a tool for fostering genuine connections. 

That said, let’s take a closer look at what’s been happening in the social media landscape recently.

Why Instagram’s algorithm changes are problematic


The recent Instagram update has sparked significant concerns among creators and users alike. Here’s why:

1 – Excessive Emphasis on Video Content
Instagram’s new algorithm highlights its ongoing attempt to mimic TikTok, favouring vertical video content. This shift burdens creators who specialise in static content, such as photos and graphics, as the algorithm prioritises 9:16 videos, reducing the organic visibility of other formats.

2 – Disruption of Feed Harmony
For those who have curated cohesive feeds based on the 1:1 ratio, the update is highly disruptive. Truncated posts lose their visual coherence, and there’s no way to retroactively adjust previously published content to fit the new layout.

How the TikTok ban exposes social media’s fragility


TikTok’s brief shutdown on Sunday, coupled with its uncertain future, reveals just how delicate the fragmented social media landscape truly is. The ByteDance-owned platform temporarily disabled its app in the United States to comply with a divest-or-ban mandate. Although web browser access was restored for some US users, the mobile app remained largely inaccessible.

These shifts in the social media ecosystem highlight the growing tension between platforms prioritising fleeting trends and users striving to preserve their creative integrity. Meanwhile, many simply follow along blindly, seldom pausing to question the impact. 

Finding healthier alternatives to connect


Breaking free from the social media trap has never felt more urgent. Our lives, data, and connections are increasingly controlled by a few tech giants. When they change their strategies, we bear the consequences. If they shut down, we risk losing everything. Is this truly a safe or sustainable environment?

Rather than continuously adapting to their ever-shifting priorities, we believe it’s time to explore healthier, more meaningful ways to connect. The power to create a better digital future lies in our hands.


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John Keats, Inspiration From the Classics

Reading Time: 2 minutes

A metaphor for life at the time of social media


Exploring the literary classics, such as the works of John Keats, offers timeless guidance and profound inspiration, with reflections that resonate even in our modern era. Sometimes, while searching for something work-related, certain words catch your eye and prompt deep reflection. Read this:

“How beautiful are the retired flowers! — how would they lose their beauty were they to throng into the highway, crying out: ‘Admire me, I am a violet! Dote upon me, I am a primrose!'”

John Keats

This vividly depicts today’s digital culture, where the cry for attention has become a widespread behaviour. Keats’ words resonate as a metaphor for life in the age of social media. In fact, they exquisitely describe the “please-look-at-me” attitude that seems to dominate human existence. Like a virtual marketplace that seems more like a butcher shop, people expose their bodies or specific parts. Specifically, boobs, bottoms, abs. Also, tag themselves in luxury locations, or post bizarre videos. It appears to be the only way to affirm human existence. Posts are often superficial, heavily filtered, or outright fake, with little value in the shared content. In our digital age, social media has become a platform that fuels a desperate quest for attention. Being noticed is all that counts.

In contrast, Keats’ observation highlights the inherent beauty in modesty and subtlety. His words poignantly capture the essence of how the quest for validation diminishes the beauty and value of one’s presence and contributions. Just as flowers would lose their charm if they demanded admiration, so too do people on social media lose their appeal when they seek validation.

Thus, the classics represent a timeless source of inspiration that helps us understand our modern-day lifestyle. John Keats’ insightful quote reminds us of the essence of modesty and the understated elegance. Qualities we lose in the pursuit of attention. It’s a powerful call to appreciate the quiet beauty in ourselves and in the world around us, without the need for constant validation.

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The Culture of Dissent in a Social Media-Dominated Society

Reading Time: 3 minutes

Contemporary fashion: from rebellion to conformity


In an age where social media dictates trends, thoughts, and behaviours, the culture of dissent appears to be under threat. In fact, platforms designed to connect us have, paradoxically, homogenised our culture, creating echo chambers and discouraging divergence from the mainstream narrative. 

Fashion, a lens through which we analyse society, reflects this phenomenon vividly. The rapid spread of trends via social media has led to global uniformity, stifling individual expression and, consequently, dissent.
But how does this happen?

Understanding the challenge


Homogenization Through Social Media
Social media platforms operate on algorithms that prioritise engagement, promoting content that aligns with popular opinions and trends. So, this creates a cycle that reinforces continuously the same ideas, styles, and behaviours. Therefore, the result is a flattened culture where dissenting voices are ignored.

Fashion as a Microcosm
Fashion, once a bastion of personal expression and rebellion, now mirrors the conformity fostered by social media. Trends spread almost instantaneously, and the pressure to conform is immense. So, the once-subversive power of fashion to challenge societal norms is diminished. Today, everyone wears the same fast-fashion or mass-luxury items promoted by influencers.

Steps to foster a culture of dissent


1. Encourage Critical Thinking and Media Literacy
To cultivate dissent, it is essential to equip individuals with the tools to critically analyse the content they consume. Media literacy programs should be promoted in schools and communities to help people recognize biases, understand algorithms, and critically evaluate sources of information.

2. Support Independent Voices
Amplifying independent designers, journalists, and artists can counteract the dominance of mainstream narratives. Supporting these voices through shares, follows, and financial contributions can help create a more diverse media landscape where dissenting opinions have a platform.

3. Create and Participate in Diverse Communities
Online and offline communities that celebrate diversity of thought are crucial. By engaging with groups that value different perspectives, individuals can find support and encouragement to express their unique views. Also, these communities can act as incubators for new ideas and counter-culture movements.

4. Promote Slow Fashion and Individual Style
Encouraging slow fashion – where the focus is on design, quality, and individuality – can serve as a rebellion against the fast-fashion culture propagated by social media. Indeed, celebrating personal style over trends can empower individuals to express their dissent through their fashion choices.

5. Educate About Historical and Contemporary Dissenters
Highlighting the stories of past and present dissenters can inspire others to question the status quo. Specifically, education systems and media should celebrate those who have made significant contributions to society by challenging prevailing norms and pushing for progress.

6. Foster Open Dialogue and Debate
Creating spaces – both online and offline – where open dialogue and debate are encouraged can help normalise dissent. Encouraging respectful discussions on controversial topics can help individuals feel more comfortable expressing their unique viewpoints.

Building a culture of dissent through fashion


In conclusion, building a culture of dissent in a society dominated by social media is undoubtedly challenging, but it is not impossible. In fact, fostering critical thinking, supporting independent voices, and promoting individuality can create a more diverse and dynamic cultural landscape. Fashion, as a reflection of society, can play a pivotal role in this transformation. When we celebrate personal style and slow fashion, we resist the homogenising force of social media trends. Ultimately, a culture of dissent means valuing diversity of thought and expression. And recognising that progress comes from challenging the norm.

So, as we navigate this digital age, let us remember the power of dissent to drive innovation, creativity, and change. By embracing our unique perspectives and encouraging others to do the same, we can build a richer, more varied society that thrives on the strength of its differences.

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The Rise of the No-Phones Trend

Reading Time: 2 minutes

Has social media democratized fashion? Or our lives?


The no-phones trend is gaining momentum, extending its reach from fashion shows to theaters. Also, it prompts a critical examination of whether social media has truly democratized fashion.

The no-phones trend in fashion


At the recent Paris Fashion Week, The Row took a bold stance by banning phones, aiming to encourage attendees to fully engage with the runway spectacle without the distraction of screens. This move not only allowed spectators to immerse themselves in the live experience but also disrupted the instantaneous sharing of images on social media. Instead, attendees could reflect on and digest the show before sharing their experiences.

Critics argue that such restrictions, stating that social media has democratised fashion. But does merely observing luxury clothing on screens equate to affording luxury those items? So, can we define “democratic” a product we can only see but cannot afford to purchase?

The no-phones trend in theaters


Yesterday, we attended “Jesus Christ Superstar” -a glorious show at the “Teatro Sistina Chapiteau.” It reinforced the growing prevalence of the no-phones trend beyond fashion events. The announcer urged the audience to power down their devices and refrain from taking photos to fully appreciate the performance. Only during the grand finale, featuring the iconic Ted Neely, were attendees permitted to capture the moment on their phones. The show, commemorating the 50th anniversary of the film and the 30th anniversary of the production by Massimo Romeo Piparo, showcased remarkable talent and creativity, demonstrating the effectiveness of the no-phones policy.

Prof. Paolo Ercolani quotes Guy Debord: “The society of spectacle”


However, Professor Paolo Ercolani referenced a quote from Guy Debord’s “The Society of the Spectacle,” highlighting the danger of life becoming a mere accumulation of spectacles detached from genuine experiences.

“In societies where modern conditions of production prevail, life is presented as an immense accumulation of spectacles. Everything that was directly lived has receded into a representation.”

Furthermore: “The images detached from every aspect of life merge into a common stream in which the unity of that life can no longer be recovered. Fragmented views of reality regroup themselves into a new unity as a separate pseudo-world that can only be looked at. The specialisation of images of the world has culminated in a world of autonomised images where even the deceivers are deceived. The spectacle is a concrete inversion of life, an autonomous movement ofthe non living.”

Social media: democratizing fashion or dictating our lives?


Indeed, this raises the question of whether social media’s proliferation of images has truly democratised fashion or merely inundated us with unattainable ideals. Has social media democratised fashion? Or our lives?

In conclusion, the no-phones trend signifies a desire for genuine engagement and connection. But it also prompts reflection on the impact of social media on our perception of fashion and life itself.

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Tired Of Social Media?

Reading Time: 3 minutes

In search of healthier connections


Are you tired of social media? Do you find yourself frustrated with the rampant poor communication, tricks, and manipulation? You are not alone. Join the growing number of people becoming increasingly weary of social media.

Social media status


The Twitter Muskification is a disaster. Even Meta asks for a monthly fee: the offer is either a paid account to avoid advertising or a free account. If you choose the free option, Meta informs you that they will use your data for targeting. Well, targeting and data exploitation was their usual practice. They just said it openly! Then, another suggestion says: get a verification badge so your followers will know it’s really you! Perhaps those who need to feel important will be happy with it.

Among the large numbers of people who still share the recurring hoax on their account: “I do not give Facebook permission to bla bla bla…” – which makes you question human intelligence, one positive element emerged after these updates. Finally, users started opening their eyes. “Did you receive the message? Are you okay with it?”

Hey people, welcome! Yes, we received the message. And, no, we’re not okay with it! We won’t pay! Actually, we are so disappointed that we are searching for alternative opportunities to connect.

But it seems we are not alone. In fact, according to Wired, millennials (aged between 27 and 42), the first-gen social media users, are tired of being constantly connected.
Read the full article here.

“Twitter is bad (sorry, I will never refer to it as X). Instagram is overrun with ads and influencers hawking face creams and fitness tips. TikTok, what originally felt like a glossier alternative to YouTube, increasingly resembles an outlet mall full of “dupes” prizing hype over lasting influence.”

Don’t you agree?

Niche fashion & social media


Social media isn’t any more an opportunity to stay connected. That is gone. Misinformation, aggressive language, duck faces, boobs, a race to show the best bag, shoes or travels! It’s all about hate speech and toxic engagement.

And we, as tiny niche fashion online retailer for a small group of free thinkers and connoisseurs unsatisfied by mainstream fashion or fake sustainable clothes, should be happy with just showing outfits in order to sell. But that’s not us.
We aren’t on Instagram solely for marketing purposes. Our goal is to spread awareness, share knowledge and exchange thoughts. Indeed, we enjoy interacting with thoughtful individuals.

Being eternally connected, informed on any trend and absorbed in a time-consuming activity leads nowhere. In fact, people are overwhelmed and exhausted by the constant stream of information and the pressure to keep up with it all.

But, by taking a step back, we can regain control of our lives and focus on what truly matters.

Genuine connections in smaller groups


However, we believe that connecting in smaller groups can be healthier. Whether the interactions happen in person or online, smaller groups sharing respectful content develop a real sense of community.

What’s your viewpoint on this?

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