saynotoblackfriday

No Black Friday Manifesto

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Towards a healthier lifestyle


No Black Friday Manifesto #formodernhumans
We stand against the ‘shop and toss’ habit, impulsive buying, and overconsumption.
A way of life that harms both people and the planet to the point of no return.
Indeed, these are layers of a toxic profit-oriented society that wants to create fake needs for unsatisfied individuals.
Undoubtedly, this system could not thrive without using tricks to sell the massive overproduction at the heart of its reckless structure.

On the contrary, we choose to educate ourselves on thoughtful consumption and a healthier lifestyle.

Quality and ‘less but better’ represent the guiding values. In fact, modern humans are conscious consumers.

We respect people, and we understand the worth of their work.
We appreciate the products we select.
We value quality, and we value our customers.

In other words, we believe in valuing what truly matters, not succumbing to mindless consumerism. Don’t buy pointless shit. Say no to Black Friday!

No Black Friday Manifesto


And once you are aware of how things are, let’s spread this consciousness together.

Once you become aware of how things truly are, it’s time to take action. Let’s spread this awareness together, creating a ripple effect that can inspire change and encourage others to make more mindful choices.

Please, share the No Black Friday Manifesto and help amplify the message! Together, we can challenge the culture of overconsumption and promote a more mindful, respectful way of living.

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Stop and Think

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Standing firm against the consumerist frenzy: a call for conscious choices


Stop your devices and think! We will not take part in the Black Friday madness. We said it in 2020, and we repeat it now; in 2021.

We are not aligned with the hyper-consumerist vision promoted by this marketing trick.

First, Black Friday fosters the ‘shop & toss’ consumption habit we are trying to challenge. It is a hard fight, but we persist.
How many times have we heard friends say: “This dress is cheap, I’ll wear it once and throw it away!” Just imagine the exponential growth of the effect of this short-sighted behaviour during the Black week. Scary! And what’s more horrible is that those kind of people are not open to reconsidering the way they consume. They barely see it.
Manipulated by advertising, people buy things they don’t even need. And those products, clothing included, end up quickly in the garbage. Surely, as we do, you still have in your head the images of the landfill in the Chile desert, a nightmare getting bigger and bigger. But perhaps people will only stop once garbage knocks directly on their doors.

Stop: who benefits from Black Friday?


Black Friday is just another opportunity to support corporations. They are the only ones who can afford the cost of it. If they applied reasonable mark-ups, there wouldn’t be the need for people to wait for special offers in order to purchase a product.
For independent retailers, those excessive offers aren’t viable unless they use the same corporations’ tricks.

Impulsive buying – overconsumption and rapid discarding. Never-ending needs for unsatisfied people. Black Friday is convenient for corporations, not for people.

Instead, we encourage intentional buying as a conscious lifestyle alternative. Buy things when you need them – or when you find something meaningful. Having fewer things but better quality is a choice that brings value to our life.

During Black Friday, stop your devices and think!

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Black Friday and The Promotion Spam

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Exploring the overload of discounts and endless sales


Retailers spam promotion, and if Black Friday was not enough, now there’s early black Friday too!

The distribution model clings to this tactic as if it were the only way to capture attention. Forget evolution from brands and retailers. Educating people towards an improved and conscious consumption model is not on their agenda. Just not worth it to them.

Obsessive promotions are the result of a hyper-saturated market driven by overproduction. And the lower the product quality, the higher the markup—enabling discounts (real or fake?) of up to 70%. But the illusion of a great deal remains intact.

Heavy discounts and obsessive promotions are indicators of a sick system.
The environmental impact fostered by Black Friday and never-ending promotions is really huge. Not to mention the ethical implication, if you do not pay the full price of products, someone will pay for it. So we go back to the disturbing modern-day slavery practice.

As a matter of fact, there is too much of everything, and our blind habits contribute to feeding this vicious cycle, which has no way out.

Black Friday & promotions spam - Image of a shopping bag - Pointless shit
Image via: drops of devotion – Tumblr

The solution to Black Friday & obsessive promotions


Is it possible we cannot find a better system? Can we move beyond Black Friday and the promotion spam?

In fact, the solution is a distribution model that abandons large quantities to shift towards good quality. A sustainable production system that grants proper living wages and limits its impact on the environment. Things made to last and healthier consumption habits.

In this balanced context, promotions and discounts would be necessarily limited.

In short, changing attitude is a necessity. We started from us first, adjusting our activity to an evolved lifestyle. So, we offered a thoughtful consumption model represented by a capsule selection of quality pieces.

We don’t lure consumers by offering wild discounts. But, we try to educate ourselves and our audience on meaningful consumption.

We respect people, and we understand the worth of their work. We appreciate the products we select. We value quality, and we value our customers.

Modern humans are conscious consumers. Say no to Black Friday! We don’t need all that stuff.

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