No Black Friday Manifesto #formodernhumans We are against the ‘shop and toss’ habit, impulsive buying, and overconsumption. A way of life that is harming people and the planet to the point of no return. Indeed, these are layers of a toxic profit-oriented society that wants to create fake needs for unsatisfied people. Undoubtedly, this system could not thrive without using tricks to sell the massive overproduction at the base of its reckless structure.
First, Black Friday fosters the ‘shop & toss’ consuming habit we are trying to challenge. It is a hard fight, but we persist. How many times have we heard friends say: “This dress is cheap, I’ll wear it once and throw it away!” Just imagine the exponential growth of the effect of this short-sighted attitude during the Black week. Scary! And what’s more horrible is that those kinds of people are not open to reconsidering the way they consume. They barely see it. Manipulated by advertising, people buy things they don’t even need. And those products, clothing included, end up quickly in the garbage. Surely, as we do, you still have in your head the images of the landfill in the Chile desert, a nightmare getting bigger and bigger. But perhaps people will only stop once garbage knocks directly on their doors.
Stop! Who benefits from Black Friday?
Also, Black Friday is just another opportunity to support corporations. They are the only ones who can afford the cost of it. If they applied reasonable mark-ups, there wouldn’t be the need for people to wait for special offers in order to purchase a product. For independent retailers, those crazy offers aren’t viable unless they use the same corporations’ tricks.
Impulsive buying – overconsumption and rapid discarding. Never-ending needs for unsatisfied people. Black Friday is convenient for corporations, not for people.
Instead, we encourage intentional buying as a conscious lifestyle alternative. Buy things when you need them. Or when you find something meaningful. Having fewer things but better quality is a choice that brings value to our life.
Retailers spam promotions, and ifBlack Friday was not enough, early black Friday is here too!
Still the distribution model has clung to this policy as the only strategy to attract attention.Forget evolution from brandsand retailers. Educating people towards an improved and conscious consumption model is not on their agenda. Not worth it.
Obsessive promotions are the outcome of a hyper-saturated market derived from the overproduction model. Also, the lower the quality of products, the higher the mark-up, allowing discounts (real or fake?) that can reach -70%. But the purchasing illusion is safe.
Heavy discounts and obsessive promotions are indicators of a sick system. The environmental impact fostered by Black Friday and never-ending promotions is really huge. Not to mention the ethical implication, if you do not pay the full price of products, someone will pay for it. So we go back to the disturbing modern-day slavery.
As a matter of fact, there is too much of everything, and our blind habits contribute to feeding this vicious cycle, which has no way out.
The solution to Black Friday & obsessive promotions
Is it possible we cannot find a better system?
In fact, the solution is a distribution model that abandons large quantities to shift towards good quality. A sustainable production system that grants proper living wages and limits its impact on the environment. Things made to last and healthier consuming habits.
In this balanced context, promotions and discounts would be necessarily limited.
Changing attitude is a necessity. We started from us first, adjusting our activity to an evolved lifestyle. So, we offered a thoughtful consuming model represented by a capsule selection of quality pieces.
We don’t lure consumers by offering crazy discounts. But, we try to educate ourselves and our audience on meaningful consumption.
We respect people, and we understand the worth of their work. We appreciate the products we select. We value quality, and we value our customers.