responsiblefashion

The benefit of being different

What if we consider being different more valuable than being better than the others?
Let’s focus our attention on worth rather than on popularity. The actions we take, the choices we make, the interactions we exchange. The things we buy. Value is the key.
“Is it worthy?” – This is the question we need to ask.

Conforming to the standards is not what we want. Fashion, beauty, learning, lifestyle standards and all the ideas of the majority, are not for us. There’s a lot of appearance in that, but there’s no value.

People live as if being part of the majority is the cool way to be. They talk like the others, dress like the others, eat what’s popular. Perhaps they don’t have to think that much, and it gives them a sense of belonging and protection.

But, the sense of belonging can be satisfied in smaller communities. Like-minded people can connect to share their vision of the world.

Being different offers its own sense of beauty. A rare object, just like a rare person is valuable because it’s scarce, uncommon. And it doesn’t need to be like the other ones. Standardization is not what we are looking for. Little treasures, that’s what we want.

As our beloved Virginia Woolf has pointed out:
“Large groups of people are never responsible for what they do.”

Taking a different path is not easy, it takes courage. But, choosing to be your own unique person and hold yourself accountable is a powerful act.

Responsible fashion means holding ourselves accountable for what happens in the short and long run. It is a conscious choice, serving our eventually awakened collective soul.

The touching point is that being better is a matter of ego, being different is a matter of the heart.

Who has a voice

One of the many problems with sustainable fashion is that those who have a voice in discussing the topic are exactly the same ones who created the toxic environment.

They set up a system based on massive overproduction to be disposed of through crazy budgets to retailers, outlets packed with discounted items, and a parallel market to reach those retailers who wanted to buy certain brands but officially could not. Therefore, all the Maisons increased the budget to retailers, knowing that they were then reselling through a parallel net, feeding that hideous system.
All the operators knew how it worked, but since they were making a lot of money, it was good. Like it was acceptable to do the worst things in the name of god-money, but now that the industry collapsed, they’ve started questioning it.

How many goods those enlightened CEOs and managers did believe people could buy?
Is the fact that they are not making money as they did enough to let us believe in their redemption?
We could invite Hannibal Lecter to the table but perhaps serving only vegetables will not be enough to change his tastes in food.

If we believe we can search for the value of sustainability among the same old faces, we are wrong.