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NO SALES: A Sustainable Act Of Consciousness

Reading Time: 2 minutes

What You can do to change for the better


It’s the second year of our NO SALES resolution: a sustainable act of consciousness. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated, filled to the brim with disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy based on overproduction, compelling the relentless growth of fake needs. So, blind consumers are manipulated and induced to buy whatever products.

Sales are not a sustainable strategy


However, independent businesses or local and small activities cannot follow big corporations on this unhealthy plan. A system that exploits the environment and needs slavery to thrive.
Also, the retail price should take into account creativity, quality and labour. Therefore, fair wages for all the production chain.

Once we have realised the whole economic system is corrupted, we have decided not to conform to fashion standards anymore. And so, we have reduced the quantity we order every season. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful garments.

Thsee are the guiding principles:

1- We don’t need quantity anymore
2- We choose quality and good design
3- We select items made to last
4- Fair wages for all the production chain

We are here to make something different, to change for the better. And to promote conscious fashion and slower consumption. If the status quo is what you still want to support, just look around–it’s everywhere. You don’t need us.

But if you have lost that frenzy and search for value instead, we are here for you. Uniqueness is our strength, you won’t find anyone dressed like you.

No Sales!


No sales represents a sustainable act of consciousness.
And it’s the ultimate sustainable economic model for a long-term approach that promotes creativity, quality, and fair wages.

It is time to stop conforming to a worldview that leads to destruction.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

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NO SALES

Reading Time: 2 minutes

The ultimate sustainable strategy


It’s the second year of our NO SALES resolution. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?


The market is hyper-saturated. Full to the brim of disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy whose basic assumption is overproduction. And compel the unceasing construction of fake needs for blind consumers. In other words, people are manipulated and induced to buy any discounted item.

Therefore, sales are not a sustainable strategy. The selling price should take into account creativity, quality and labour. Which also means fair wages for the production chain. We already discussed the trick of modern-day slavery in our previous posts.

Once we have realised the whole economic system is corrupted, as a consequence, we have reduced the quantity we order. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful items.

This is what:


1 – we no longer need quantity
2 – we choose quality and good design
3 – we select items made to last

NO SALES

Quantity is not the answer, so we invite you to buy less.
Indeed, we suggest you buy intentionally and choose only thoughtful products.

We are here to make something different. To change for the better. And educate ourselves for slower consumption.
If the status quo is what you still want to promote, just look around. It surrounds you everywhere. You don’t need us.
But if you have lost that frenzy and search for value instead, we are here for you.

NO SALES


It’s the ultimate sustainable economic model for a long-term approach. That supports creativity, quality, and fair wages.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

NO SALES Read More »

Sale Season! The Status Quo Never Dies

Reading Time: 2 minutes

Why we keep buying into it


We’ve entered the sale season and the entire industry–sustainability advocates included, has jumped into hard-discounting mode.

While it’s understandable that Covid impacted the market, leaving high inventories, it seems clear that the status quo wins.
The push to leave things as they are, sticking to the usual patterns of production and sales, is stronger than the will to change.

The interests of the industry players are intentionally focused on maintaining the status quo. And the game is well-known: massive overproduction that corresponds to an omnipresent, gigantic distribution.

In order to sustain this system, mark-ups have gotten higher and higher.

Even those who launched “Rewiring fashion” did it following an outdated pattern, simply postponing delivery dates or sale seasons. Is that the solution? Really?

Perhaps this means that nothing has to change. Covid was not a lesson to learn but just an obstacle along the path. Rather than learning the lesson and changing strategy, they would prefer to sell all the stocked goods to any alien species. And maybe exploit a whole galaxy too.

Producing goods for the sale season


Producing goods to be sold during the sale season is the blind strategy of a sick market system. A short-term solution that offloads all the costs onto workers–creating new slaves–and exploiting the planet.

If sustainability includes ethical work–giving a proper wage to those who make our clothes, then sales, as they are, are not sustainable.

Prices are often inflated from the start to account for expected sale seasons. No sales means more realistic prices throughout the season, and therefore, more affordable items.

We hope to see industry players in the fashion field coming together  to find new strategies to avoid sales. By connecting and collaborating, they can add value to products and establish a viable, long-term strategy.

Furthermore, if they all claim to support sustainability, they should also take action to make it a reality.

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