Ignoring Black Friday’s impact
Is overconsumption the only reason to live?
Despite the abundance of information available, people still ignore Black Friday’s impact.
Indeed, it’s essential to remember the truth behind it. This promotional event is a dangerous marketing trick. In fact, it leads to toxic, mass overconsumption and generates monstrous quantities of waste harmful to the environment. But our planet cannot sustain this economic and lifestyle system, so we need to stop.
As a retailer, if you participate in sales and promotions such as Black Friday, you contribute to a system that has failed.
This system does not offer a place for change and encourages you to foster the status quo by ignoring reality.
The fashion system, as well as any other industry, does not make reasonable or sustainable quantities. On the contrary, it produces large amounts in excess; the sole purpose is to maximise profits. Unfortunately, they do it at the expense of people and the planet.
Against Black Friday’s wastefulness #formodernhumans
We are unhappy with the current fashion system and choose not to participate in sales and promotions. That means no Black Friday for us.
We value consistency. So, we refuse to be part of something against our values and principles. And we take responsibility for our actions. That includes how we present our work and conduct ourselves while interacting with you. Though we understand that this might limit our audience, we believe it’s the right thing to do.
The big question is why people don’t see further than their noses. Why don’t they see the negative impact of this system? The results of Black Friday are crystal clear: mountains high of waste polluting the earth and waters are undeniable.
So, why do people ignore Black Friday’s impact? Why do most people not want to educate themselves? Do you think overconsumption is the only reason to live?
Do you know there’s a healthier alternative? Buy Nothing! Above all, stop buying pointless shit!
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