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Different Choices: Embracing Change With Purpose

Reading Time: 2 minutes

Challenging the status quo & standing apart in a homogenized world


Making different choices, or doing the opposite of what others do, seems to be a valuable strategy. Indeed, standing apart is better than offering a mere homologation to consumerism and blind convenience, which dominates the mass culture.

People have a choice. It may seem simple, but it is a fact. And our choices define the world we live in. What happens around us doesn’t occur by chance but is intentional. No supernatural force intervenes, only our own will. Therefore, the reality that surrounds us is the product of our actions, of our lifestyle.

Once you understand that, change naturally follows—even if you have to take the first step. But when you move in a different direction, touch on specific topics, and use a certain language, you narrow down the people who would interact with you. In fact, you challenge the status quo while everyone follows it.

The market is vast, and the grand bazaar is always open. But, despite the vastness, the proposals are homologated, and lowering the bar is still the norm. In fact, even in a devastating moment, which was supposed to bring in a shift in behaviour, there is no understanding of the impact of our lifestyle choices.

Different choices #formodernhumans


Over two decades in the fashion field, we have gained more knowledge and a deeper level of consciousness. So we evolved, taking a different path.
Change comes from the inside, so we have started with ourselves and our individual choices. But it’s visible through what we select and how. The quality and limited quantity we pick out.

You will not find the fashion supermarket with us but a capsule selection of meaningful garments. There is a reason for every piece we choose. That is how we make a difference.

We make our choices consistent with our values, aware that changing the way we work can be incomprehensible to many. But understandable for those who see the possibilities–for modern humans, away from mass culture.

And we hope you will be with us.

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The Rubber Band Eco Bag by ZUCCa

Reading Time: 2 minutes

Minimal & functional design #formodernhumans


Today we introduce The Rubber Band Eco Bag – by ZUCCa.

It is a pocketable eco bag with a minimal and functional design that will add a modern touch to your style. Although part of the Spring-Summer collection, it is a seasonless accessory. And you can carry it with you as your main handbag, when you want something lightweight, or as an extra bag.

Discover The Rubber Band Eco bag

About the design
There is a colour block rubber band with a logo in the centre, and if you fold it around the rubber and turn it over, it will become a compact pocketable size. When folded up, thanks to a carabiner hidden under the rubber band, you can hang it on other bags and carry it around. So you’ll have it always on hand when you need it.

The Rubber Band Eco Bag
The Rubber Band Eco Bag
by ZUCCa


About the material
This shopping bag is made from a recycled polyester fabric made from recycled PET bottles.

Perhaps by recycling, we will not save the world, but it is a good choice since we are surrounded by plastic. And so, giving new life and new forms to PET is just one of the possibilities we should implement to reduce our impact on the environment.

About the colour
We picked out three different combinations. There is a chic version in grey with a fluo light green rubber band. But there are also vivid colours such as yellow with a white rubber band and purple with a turquoise rubber band.

Sizes
H50 W30 D10
Big enough to carry an A4 size file.

Laundry
Hand washable, easy-care.
Wash by hand in cold water.

Eco tip: having with you an additional bag is a thoughtful strategy to avoid taking shoppers from retailers. So, you just use and reuse yours.

The Rubber Band Eco Bag is cool and practical. Also, this accessory can be a lovely gift.

Drop us a message for any further information. We’d love to assist you!

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The Silk Double Dress by Marc Le Bihan

Reading Time: 2 minutes

Timeless nonchalant elegance


Today we introduce The Silk Double Dress – by Marc Le Bihan.

Fashion to us means offering a value choice, meaningful pieces made to last. And creativity, together with artisanal production, makes fashion special. Indeed, these elements give life to unique garments, beautiful pieces that you don’t find everywhere. And it is part of their intrinsic value.

When it comes to searching for uniqueness, creativity, and artisanal work, Marc Le Bihan has a lot to say. So let’s discover another one of the stunning timeless pieces we picked out for the Spring-Summer season.

The Silk Double Dress by Marc Le Bihan


About the design
This lightweight dress is made of two layers of silk featuring an asymmetrical cut and under knee-length. Specifically, they are two separate dresses, which you can wear all together or just one. A tone-on-tone Chantelle lace along the neckline and a front lace flower enrich the above dress. The second dress is less decorated, with boat lace detailed neckline and lace along the hemline. 

The Silk Double Dress
The Silk Double Dress
by Marc Le Bihan


About the material
100% silk. The hand is soft and slightly shiny. Moreover, its creased effect makes this dress suitable not only for special occasions but for a dose of nonchalant elegance.

About the colour
Bronze: a delicate dusty shade that adds a sophisticated touch. The image is impalpable and refined.

Laundry
Dry clean.
However, it is possible to wash carefully by hand in cold water with very soft soap and add white vinegar to prevent colour loss.

Styling tips
When you wear the complete ensemble, The Silk Double Dress is opulent but effortless at the same time. If you choose to wear only one layer requires a slip dress under, and even if less rich, the image is always beautiful. 
For special occasions, pair it with minimal heels. Or, try it with lace-ups or flat sandals for a nonchalant outfit.

Drop us a message for any further information. We’d love to assist you!

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The Asymmetric Silk Top by Marc le Bihan

Reading Time: 2 minutes

Uncompromised couture fashion


Finally, and long-awaited, today we introduce The Asymmetric Silk Top – by Marc Le Bihan.

After giving you more information about the work of Marc Le Bihan designer and his uncompromised vision of fashion, it’s time to discover his unique pieces.

What stands out is that garments designed with mastery don’t need marketing labels (which are frequently fluff or fake). Why? Because those pieces have a soul. Therefore, they incapsulate all the values such as timelessness and sustainability now popular in fashion. But for a more selected audience who can understand good design and quality, straight to the point.

Discover The Asymmetric Silk Top by Marc Le Bihan


About the design
The idea starts from a slip top, two thin straps and a v neckline along the front and back. Specifically, two overlapped layers of silk, with raw-cut hemline, shape an asymmetric drape along the right side, which recalls a long tail. Indeed, in the unique silhouette and richness of the material lies the absolute beauty of the design.

About the material
100% silk. The hand is soft and slightly shiny. Moreover, its creased effect makes this top suitable not only for special occasions but for a dose of nonchalant elegance.

The Asymmetric Silk Top
The Asymmetric Silk Top
by Marc Le Bihan

About the colour
Rose poudre: a delicate dusty shade which is feminine and easy to match.

Laundry
Dry clean.
However, it is possible to wash carefully by hand in cold water with very soft soap and add white vinegar to prevent colour loss.

Styling tips
This statement top is seasonless and timeless, and it works from elegant to refined-cool situations.
Our styling tips: try it with a maxi skirt or a white or black tuxedo for elegant occasions. But we like it with red or denim too for aperitivo or dinner. And why not with a pair of shorts and flat sandals for your summer evenings.

The Asymmetric Silk Top will make you feel unique wherever you are.

Drop us a message for any further information. We’d love to help!

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The Work Of Marc Le Bihan: Artisanal, Creative, Independent

Reading Time: 4 minutes

The value of exceptional work


The work of Marc Le Bihan represents a meaningful business model. And so, before showing you his gorgeous clothes, we wanted to share again the conversation we had with him. Because it is not about standardised fashion. So, please, take time to know more, to understand the quality and the value offered. 

Marc Le Bihan is a fashion designer, artist, and craftsman who creates clothes like a second skin. Indeed, his work goes beyond any classification. His conceptual creativity – manifested through impeccable tailoring, is the expression of a cultured and timeless approach to fashion that refuses trends and their transience.

Completely disconnected from commercial fashion constraints, his couture is a rare example of consistency.

Marc Le Bihan – The interview


• What does it mean to be consistent? Keeping up with your vision when the rest of the world goes in a different direction?
Marc Le Bihan: “The other direction is not my world. I do not understand it. To me, it’s a problem of society. I don’t understand the way of being, the lifestyle. That world is not me, and I can’t even think about it.
Usually, I don’t watch TV. Yesterday I watched Italian TV, and I wondered, how is it possible? Women pretend to be free, showing exaggerated lips and boobs. But in that, I only see the reflection of a man’s vision. That is not freedom. It’s the fake image of a woman.”

• The state of fashion now. How do you see it?
Marc Le Bihan: “The problem with fashion is that people only see the lights, the famous people. There is no sensibility to go further. Branded products are not luxury, not anymore. Luxury is rare, and it’s not for all.
To me, it’s not about fashion but more about doing clothes my way. The two roads can cross each other but not as direction to follow.”

About social media

• What do you think about social media communication?
Marc Le Bihan: “Famous people promote everything. They get paid to sell, it’s all about money. And not only for fashion. Maybe they promote a food they didn’t even taste. We live in the culture of image, not real life. People don’t live the moment, take pictures. And everything is ego-centred. People have lost the meaning of quality and quality of life.
That is why I follow my path.
And so, our communication is not to do any communication. Everything is too confused, there’s too much of it. We don’t have time for social media, we are busy making clothes. However, it’s not about posting a thousand things. Sometimes we post. Enough.”

Marc Le Bihan top


The cultural issue


• It’s a matter of culture and education?
Marc Le Bihan: “Always. The first problem is education, for everything. The idea of accessing through culture and education to something higher – is dead. And I am concerned about young kids. Now they are totally immersed in this image game.”

Sustainability vs Marketing


• What do you think about sustainability?
Marc Le Bihan: “Well, I did it 20 years ago! We were recycling and upcycling uniforms and parachutes. I don’t want to be a part of that circle because everybody is doing it. It’s marketing. To me, it’s more about how we consume and live. Of course, I use sustainable materials, but I don’t advertise. To claim it means being part of the system. My idea is to keep a garment for ten years in the wardrobe, then take it out and still want to wear it because it’s timeless. Mine is a work in progress. If a shirt is good, it’s good forever.”

The work of Marc Le Bihan: sustainablity defined

“Couture is sustainable by definition. There is no overproduction, no minimum orders, and no sales. We produce only on orders, and everything is handmade. Moreover, we find our balance not in over profit. But if everybody gets well paid, we all can live. My staff has been working with me for 25 years. Always the same people, same suppliers. We understand each other. We work like this. Many pieces are made in casa, a la maison, in our atelier.”

And he smiled saying those words. Stubbornly showing a path that is a return to the essential, pure artisanal creativity.

The work of Marc Le Bihan is artisanal, creative, and independent. Though a rarity in the fashion system, it indicates a valuable business model for a sustainable future.

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