A Conversation with Miaoran

Embracing The New Generation of Creatives #formodernhumans

Exploring the narratives behind brands is our passion, so we were thrilled to engage in a conversation with Filippo, co-designer of Miaoran – an innovative brand blending contemporary craftsmanship with both Chinese and Italian influences.

White Milano, on February 24, ten years after their first White, offered a way to reconnect with a wider audience. There, we met both team members, the new generation of creatives. We had the chance to explore the FW24 collection
And so, recently, we visited Miaoran’s Milano showroom to immerse ourselves into their world, ready for an engaging dialogue.

In order to understand the origins of Miaoran, we trace back to the early experiences and inspirations that led to its inception.

Miaoran – The interview

• How was the Miaoran brand born?
Miao Ran was born in China in 1987; he moved to Milan in 2008 to pursue a three-year course in Fashion Design at the Politecnico and the Carlo Secoli Institute, where he specialised in pattern making, knitwear development, and draping techniques. In 2013, he attended the Master’s program in Fashion Design at NABA. Then, in 2014, he launched his namesake brand. In 2015, Vogue Italia selected him for the “Who is on Next?” contest, receiving the menswear award. In June 2016, Armani selected him to showcase at the Armani Theater. As the first Asian brand endorsed by Armani, it garners attention from international clientele.

Collaboration lies at the heart of Miaoran’s creative process.
• How did your collaboration come about?
After the Armani Theater, Miao opened a large space in Milan. I met him in 2018 but joined the company in 2019/20, during the full lockdown period. There was a beautiful synergy between us, which led to a natural fusion of our visions. We are two dreamers: one with wild ideas and the other more pragmatic. Stylistically, we complement each other. In 2022, I became an official partner as we sought to navigate through the challenges of the pandemic. At that time, the collection was quite extensive.

• How could you overcome that?
It was truly devastating. Due to the pandemic, Miao couldn’t return to Italy for nearly two years. On January 23, he arrived with eight suitcases filled with samples! To adapt, we organised a presentation in our showroom, inviting real people—friends, family, and NABA students (where I teach). During the event, we photographed the lookbook featuring individuals from our community. The response was successful, and we began working again. However, the key to our success was embracing change. So, we closed the big showroom and relocated to a smaller one. Also, we revised our approach to the collection to avoid waste. Now, it is a smaller and better thought-out collection: a total look that gives the possibility to mix and match with other pieces.

A conversation with Miaoran

• What is your idea of fashion design?
We are all pattern makers, emphasising the importance of a perfect fit and a fondness for textured fabrics. We approach design with a unique perspective: clothing is the home of the body, and we like to design it by looking at it upside down with life. However, the idea is to blur the differences between men and women, making it open to all genders. Garments have been deconstructed and reinterpreted. After two years of development, combining the sewing techniques of men’s and womenswear, we achieved a flawless unisex fit, believing that fashion transcends gender boundaries.

• What’s your focus?
Our focus lies in outerwear: blazers and coats are the key pieces capable of transforming one’s wardrobe. Indispensable essentials that must not be missing. However, our approach isn’t driven by fleeting trends to please the masses. Instead, we create beautiful pieces that can elevate any outfit for individuals who value fashion as an art form and seek to elevate their style effortlessly.

• What do you think about sustainability?
Once I said to my students: sustainability in fashion is fake news. Of course, sustainability is a matter of conscience. So, let’s stop producing so many pieces! We produce only on an order basis, with no warehouse, and no stock. Everything is more optimised.

• How do you see social media?
Social media takes away freedom; don’t give it. It’s all fake. Today in Milan, the “fashion capital,” but also in other cities, the meaning of fashion is decreasing. Fashion is meant for self-expression and creativity, yet everyone wears the same trends and brands. Because of social media more and more people are becoming spectators rather than being in the present and embracing personality. Therefore, we decided to offer different content. We shifted from modelling and perfection to educational aspects about craftsmanship, explanations about materials, and sewing techniques.

In conclusion, our conversation with Miaoran unveils not just a brand, but a philosophy—a dedication to innovation, authenticity, and timeless elegance. Miaoran is a brand of fashion brilliance, eclectic, and with a unique design ethos. Not the old guard who only see themselves, Miao and Filippo are adorable guys, open and humble. We are confident our conversation is the starting point for future engagements and collaborations.

Stay tuned to discover their unique designs #formodernhumans

A Conversation with Miaoran Read More »

A Wardrobe for Life

Unlocking the Secret to Timeless Style

From Paris Fashion Week, one theme resonated with us: the notion of a wardrobe for life. Spearheaded by none other than the iconic Miuccia Prada with her Miu Miu collection, this concept challenges the ephemeral nature of fashion. Indeed, it urges us to rethink our approach to style and consumption.

Although Miuccia showed how to build a timeless wardrobe, it remains unclear how her sustainable goals align with her brand’s relentless pursuit of growth.

By the way, imagine a closet filled not with disposable garments but with cherished treasures that evolve alongside you, adapting to every twist and turn of your personal narrative.

The power of a wardrobe for life

At its core, a wardrobe for life is a testament to quality, longevity, and sustainability. So, it champions pieces that transcend fleeting trends, becoming steadfast companions on the journey of life. 

In a world obsessed with rapid turnover and instant gratification, the idea of a wardrobe for life represents a meaningful choice. It celebrates the enduring allure of classics, those timeless pieces that effortlessly transition from season to season, year to year. Building blocks of a wardrobe that stand the test of time.

But it’s not just about aesthetics; it’s about emotional resonance. Every garment in a wardrobe for life carries with it a story, a memory, a connection. Indeed, these pieces become woven into the fabric of your life, imbued with a significance that transcends mere fashion.

The influence of brand power

It’s undeniable that the endorsement of a renowned fashion house like Miu Miu carries significant weight in shaping public perception. When Miuccia Prada herself champions the concept of a wardrobe for life, real or not, it becomes instantly elevated to the realm of high fashion, capturing the attention of the masses. 

Specifically, she focused on ageless and genderless offerings, making us wonder: will people finally understand it? Timeless, ageless and genderless are themes we have promoted for a long time. Inspired by designers like Issey Miyake, Martin Margiela or Marc Le Bihan. As well as newer brands like Meagratia, GoodNeighbors Shirts or Miaoran. Although popular, these concepts are not truly understood.

Of course, it’s easier for a powerhouse brand to make a statement. The fashion industry’s influence dynamics and perception’s power make the difference.

However, despite these obstacles, boutique owners who promote niche fashion possess a distinct advantage: authenticity. Unlike mass-produced fashion churned out by corporate behemoths, boutique offerings are often imbued with a sense of craftsmanship, individuality, and personal connection.

Empowering individual style with a wardrobe for life

At suite123, as a boutique, we’ve witnessed firsthand the transformative power of a wardrobe for life. It’s not just about selling clothes; it’s about fostering a community of like-minded individuals who share a passion for conscious consumption and timeless style.

Together, we’re rewriting the narrative of fashion. We’re reclaiming our individuality, embracing our uniqueness, and celebrating the beauty of diversity. In fact, we’re paving the way for a more inclusive, sustainable, and fulfilling future.

For those who doubt the importance of our boutique’s mission in a world where big brands and flashy trends dominate, we want to make it clear: our message may be understated, but its impact is significant.

We offer a wardrobe for life that transcends fashion and embraces the essence of who we are, where we’ve been, and where we’re going.

Join us on this journey!

A Wardrobe for Life Read More »