marc le bihan

Why limited quantities pave the way to sustainable fashion

The production of a limited number of pieces represents an alternative in the fashion industry. Indeed, it is a viable approach towards sustainable fashion.

It means producing much less without forcing the market to pursue never-ending growth. The purpose is to limit the impact of the fashion industry on the planet while protecting workers with decent wages. But, at the same time, offering quality and not quantity to consumers.

We are far from the scarcity principle and the fear of missing out, developed to manipulate people’s behaviour. Those patterns fake scarcity to hide a system of overproduction. Because of this massified production, the fashion system needs parallel markets, frequent markdowns and marketing tricks to encourage people to consume more and more.

The sustainable solution

Garments and accessories made by skilled tailors or crafted by artisans. In the hands of a healthier and more balanced manufacturing chain, those limited production would have a lower impact on the planet. This system includes small reorders and a made-to-order service for retailers. In the end, clients would get real quality pieces made to last rather than disposable fashion.

Unique fashion and sustainability: a limited number of pieces, our retail approach

We have reduced the quantities we buy from each brand we select for our boutique. Perhaps they are not thrilled with it, but they cannot deny there’s a new reality, so we must face it and find solutions. Even though some brands come from Japan, which you may consider less sustainable, since quantities are small, the impact is low. Microscopic compared to the fashion supermarkets like big retailers or dept. stores.

Indeed, a limited number of pieces is our commitment to uniqueness and sustainability. Specifically, we are satisfied with Marc Le Bihan, who gave the opportunity of a made-to-order service to those who appreciate his unique designs.

Ultinately, we can foster the status quo, pursuing an exploitative system, or we can explore alternatives. We chose to work for a different possibility, an evolution, a change for the better. And a limited number of pieces is our commitment to unique fashion and sustainability.