make a change

Activism: Why Do We Need It?

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Understanding its role in driving change and shaping the future


Although frequently not understood, activism is a powerful communication tool when trying to make a change. In fact, activism amplifies voices and sparks necessary conversations on crucial issues that are often overlooked.

Why activism?


Our brains are so anaesthetised by comfort and habits that we have an altered perception. We stare like passive viewers, unable to react to the appalling occurrences flowing around us. And even if we have an idea of what is going on, perhaps we do not truly care. That is why we need activism: to awaken our sleepy consciences.

“The house is burning! Save the paintings!”


“The house is burning! Save the the paintings!” That seemed to be the reaction most people had when two girls, activists of the Just Stop Oil group, threw tomato soup over the “Sunflowers” – the famous painting by Vincent Van Gogh at the National Gallery in London.

The painting had glass screen protection, so it was in no danger. Bu the act of protest spread huge reactions and strong criticism everywhere. Comments went from anger to derision, shock or big concern. For the painting, of course. Not for our planet, not for climate change. Not even for the oil crisis and the costs people cannot afford.



These are the words the activists from Just Stop Oil said:

“What is worth more, art or life?”
“Is it worth more than food? More than justice? Are you more concerned about the protection of a painting or the protection of our planet and people?
“We are not trying to make friends here. We are trying to make change. And unfortunately, this is how change happens!”

Perhaps raising awareness and trying to make a change when no one sees the emergency or no one wants to move a finger requires strong actions. Oil crises and climate crises are connected. People cannot afford oil, and the planet cannot afford it too.

If you find yourself upset about a painting that wasn’t even damaged rather than about the ongoing destruction of the biosphere, you are part of the problem.

Dear folks, the house is burning. Are you ok with it?

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Why Clothes, In the Words Of Virginia Woolf

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Can we drive change through fashion?


Some people may wonder why clothes, preciseley, why clothes matter, and whether they can be a tool for promoting change. We can find a brilliant response in Virginia Woolf’s words. Here is a quote from Orlando:

“Vain trifles as they seem, clothes have, they say, more important offices than to merely keep us warm. They change our view of the world and the world’s view of us.”

Virginia Woolf

Some authors are like anchors, offering us a steady place to hold onto in the midst of life’s turbulence. Their words provide deeply beautiful insights that resonate with us on a personal level. Through their significant perspectives, they help us not only better understand the world around us, but also ourselves—our values, our emotions, and our place in the broader tapestry of life. These authors offer guidance, wisdom, and comfort, serving as timeless companions on our journey of self-discovery.

More about clothes


Clothes change people’s perceptions of us. Indeed, they are part of our non-verbal language. So through them, we express our personality and our worldview. At the same time, clothes change our view of the world–the influence is mutual. So, by making specific choices, we can have an impact. And not only on our style and image, meaning on what people can see of us at first glance. But also regarding our consciousness, so on a more profound level affirming who we are and what kind of world we want.

In that sense, we can do a lot to change. In fact, we aren’t passive consumers but active thinkers, and by making better choices, we change the world.

So, do you wonder why clothes? And if clothes can be a tool of change? We believe they can, because we don’t just dress to enhance our image and boost self-confidence. But by making thoughtful choices about the garments we choose to wear, we show that we care for people and the planet. Therefore, our thoughts, words and style align with our actions.

In other words, through style we contribute to change for the better.

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Knowledge Vs An Obsolete System

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The power of knowledge as a catalyst for change


Knowledge is power. Being informed – educating ourselves – is fundamental in order to make conscious choices.

In a world driven by marketing tactics and mass consumption, awareness becomes our strongest tool. Understanding where our clothes come from, who makes them, and at what cost allows us to see beyond trends and labels. It empowers us to recognise quality, appreciate craftsmanship, and support ethical practices instead of falling into the trap of fast, disposable fashion.

We love fashion, but we know there are many things to fix in the field. It isn’t just about knowing facts; it’s about reshaping our mindset, questioning the status quo, and making decisions that align with our values. Since we have been part of the fashion industry for so long, we are fed up with promoting patterns that are no longer viable, representing an obsolete system.

When you are fed up with what you see, you have two options: you can sit and look at the show, or you take action. Decide to make a change.

We’ve opted for the latter. Change for the better is what we aim for.
Connecting with people who share the same vision is part of the journey.
Change for the better. We do it together.

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Life Is About Change

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Life is about change, isn’t it? Someone once told us: “you’ve changed.” We were a bit surprised about that feedback since the tone of voice suggested that changing was something wrong.

So, we wonder, is it even possible to stay the same? Always that identical you? To always be that identical version of yourself?Does this possibility exist for real?

Life itself is a journey, a process. And when you go through a process, you change. But isn’t growth the most natural thing? Staying still means resisting life itself, while embracing change means choosing awareness, learning, and depth.

Not to mention what it means to go through a pandemic. Moments of crisis, personal experiences, new perspectives—all shape us, redefine our values, and challenge the way we see the world.

So yes, we’ve changed and we will keep on changing, growing, evolving. That’s life!

And we see that others feel the same. Change is not a solitary journey—it’s something we navigate together. That’s why we’re here: to connect, to share, to grow alongside those who embrace transformation.

With you. Because, you know, life is about change. And the beauty of it is that we don’t have to go through it alone.

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