lessismore

Education to value

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How to survive in a world of destructive overproduction

Going from “fashion is dead” to a style rebirth as the reflection of a thoughtful lifestyle involves a renewed education to value. Which, in an era of devastating overproduction and immense confusion, takes time, a lot of time. Also, patience and humble work. By getting rid of pointless stuff. And silence rather than loudness and obsessive presence. Because it can be ok to post on social media, but for instance, if designers’ voices speak louder than their product, they are not for us.

The paradox of sustainability

Paradoxically, because of sustainability, buzz increased, yet no change ever happened. Noise, just a lot of noise. Who’s the greenest one? The show is on, but the conversation is demeaning. Thanks to green capitalism, in fact, many individuals found new job opportunities even though it has nothing to do with being sustainable. It’s about making money, not making change. Apart from climate activists, sustainability and green capitalism turned out to be a profitable bandwagon.

Indeed, green brushstrokes seemed very cool! And what’s absurd is that most people buy into it.

Therefore, from the perspective of searching for value and offering value, favouring interactions in smaller communities seem more effective than social media screaming. More real, more human. Fake conversations lead nowhere.

Education to value: what does it mean?

Start by avoiding mass production, mass tourism and intensive farming.
Specifically, in fashion, rediscovering value is about developing an understanding and appreciation of good design. And, learning about quality and artisanal handiwork.
Respect workers’ rights and human rights, and care if workers get fair wages. Above all, the necessity of working within the means of the planet.

It involves the need to eliminate the garbage brands try to sell, and not wanting to be part of a world that wants to promote it. Rather than buying pointless stuff, buy nothing at all.

Break the moulds.
Escape marketing slogans,
Search for quality, not quantity.
Because education to value means learning that less is more, even if the rest of the world still follows another direction.

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The Printed Tunic

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A timeless floral print #formodernhumans

Today we introduce The Printed Tunic by Sabáto Russo.

This Spring-Summer garment is a wardrobe staple featuring a timeless aesthetic and refined elegance. Also, its minimalist design makes it versatile and, therefore, suitable for multiple occasions. 

Sabáto Russo is an Italian designer whose vision of fashion takes inspiration from Japan, its linearity and its pureness of forms. Indeed, the understated glamour of this long fluid floral print dress underlines a quiet luxury image. Which is about choosing meaningful garments, and good design, not logoed items. And so, it reveals an effortless elegance through an incomparable style. 

Discover The Printed Tunic

About the design
This garment is designed as a tunic shirt dress with a collar, front button closure and long sleeves. Straight cut floor length printed dress, fluid silhouette and relaxed fit. The design is minimal and essential, highlighting a sense of timeless elegance.

The Printed Tunic

About the colour
Yellow print – exclusive digital print design for the brand. Specifically, it is a multicolour yellow flowered with a touch of khaki and white. In other words, a refined combination that adds a special twist to your summer style.

About the material
100% recycled polyester: fluid, fresh and soft hand-feel.

Laundry
Dry clean.

Styling tips
The “less is more” aesthetic highlights the essence of style, making The Printed Tunic dress the perfect addition to your Spring-Summer outfits. Pair it with heels for formal occasions. But we love it with flat shoes, too. Also, it works unbuttoned waist down over pants. Or unbuttoned, rolled-up sleeves over a slip dress or a bikini for your summer nights. 

International Shipping available!

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to purchase from us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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Quiet luxury: brands with no logo

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Tired of logomania?

Fashion style shifts towards quiet luxury – or brands showing no logo. Indeed, the world is awash in exposed brand names, overwhelming communication, and a polluting oversupply of clothes. Too much. And people end up seeing logos everywhere. Perhaps to the point of making them feel sick. Eventually, it seems some are changing perspectives.

Logomania vs quiet luxury

The logomania represents the triumph of capitalism in the fashion system, which fostered a consumerist and shallow taste. Logos are easy to market because they are recognised easily, and people identify with them. Although these items still have a big market in the fashion industry, some people are getting tired. Indeed, logo-emblazoned pieces provide (fake) status symbols rather than true style. So emerges the need for an understated luxury far from the need to show off.

Quality over quantity

Since we changed our perspective of the world because of the pandemic, climate change has become a priority. Consequently, our approach to fashion changed as well. We are not involved in trends anymore, but this understated style resonates with us. In fact, it’s nothing new! It’s the vision of fashion we have promoted for years.
This conscious approach implies a dramatic reduction of consumption, refusing standardised clothing and mass production. However, to us, it’s not a way to sell more. On the contrary, it’s a radical choice that goes to the essential. It’s about quality over quantity, choosing good design, timeless pieces you’ll wear for a lifetime. In a few words: buy less, buy better.

Quiet luxury: style, not logos

Quiet luxury is a minimal chic style, but it doesn’t refer to basic garments only. Developed around the concept of less is more, this evolved luxury is about wardrobe staples with a strong sense of design. In other words, accurate silhouettes, quality fabrics, and exquisite tailoring. Assembled to depict a sense of elegant ease.

Quiet luxury is minimalistic, modern and timeless. Though one must have a trained eye to recognise these garments, logoless items are for people who have nothing to prove. But the sense of effortless elegance reveals an incomparable style.

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Less is more

What the fashion industry refuses to see

Less is more – is not about deprivation but value, a more attentive choice. A concept that, together with buy less, buy better – brings about a new awakened attitude focused on meaning. And so, an evolved lifestyle that privileges quality rather than quantity.

For people like us, who lived the pandemic as an eye-opening event and an opportunity to change because we had the chance to realise what we did to the planet, going back is not a possibility.

A lost opportunity

People attracted to the spotlights, influencers and celebrities did not have a crumb of this thought during this fashion month.
But we did, you and us. Indeed we are disappointed by the latest fashion shows and the massive number of outfits made for the new Spring/Summer 23 season. And we are disappointed because the industry missed the opportunity to mark a real change.

Less is more is a shift that the fashion industry cannot face up for a matter of mere interest. Fashion is in the hands of finance, and finance is all about money.
Since we try to find better ways to inhabit the planet, therefore, how we live and consume, we question what we see. And we challenge the fashion system.

A less passive fruition of fashion

There are people bored by endless online catalogues or stores packed with items. It’s a niche driven by less passive fruition of fashion and product consumption in general.

If you are part of this niche, you refuse endless overconsumption as a lifestyle pattern. And you shift towards caring behaviour, so you want a thoughtful selection, fewer pieces made to last.

Less is more: evolved fashion #formodernhumans

Less is more creates space for new possibilities, a new approach that touches on our ethical, economic, and social views placing people and the planet first.
It’s a different way of living, a higher purpose. Something that we share and can drive change. Which, in the end, is something bigger than ourselves.

The fashion industry cannot grasp this opportunity, but we can.

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