japaneseaesthetic

The beauty of asymmetry, rooted in Japanese aesthetic

Understanding Japanese culture

Sakura

Here comes spring! After long gloomy weather, spring is finally here with us in Milano.
With some cherry blossoms, Milanese are having small aperitivo at the parks. I do love it.

In Japan, cherry blossoms are a national symbolic flower of the spring. We enjoy A LOT of cherry blossom viewing, called “hanami”, gathering together with family, friends, and colleagues under the trees. And we believe the best time for hanami is when the petals are fallen.

We also drink, but not as much fancy as the ones in Milano.

Japanese aesthetic


Japanese aesthetic

Wabi-Sabi

Wabi-Sabi is a traditional Japanese aesthetic worldview centred on the acceptance of imperfect, impermanent, and incomplete. It is usually found in nature.

Japanese people find the most beauty out of the fallen cherry blossoms, not the fully-blooming flowers. Why? Because the sakura’s fleeting and its fragile nature perfectly fits our Wabi-Sabi beauty.

The cherry blossoms last only a few weeks. If it rains and breezes, they only live for a couple of days. A very short life, but this imperfection is what is significant in our aesthetic culture.

Asymmetry

Rei Kawakubo, the founder of Comme des Garçons, often expresses her Wabi-Sabi aesthetic through her sense of design.
Many of her creative garments are unfinished and asymmetrical, which is the opposite of western standard beauty. She finds emptiness in her fashion and appreciates “absent” rather than “present”.

Today, we can find many pieces of asymmetrical garments. Asymmetry is not just cool, but it is somehow deep in itself. The style is undefined and neutral. It gives freedom of expression to anyone who wears it.

If you haven’t checked the oversized denim blouson by ZUCCa, please, take a look. We are always inviting you to enjoy asymmetric beauty as we appreciate it.

Because it is very unique.

*
A piece written by Kotono Sakai – a Japanese girl studying history and fashion at Cattolica university in Milan and interning for suite123

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Why Japanese Fashion

The Point on Style & Japanese aesthetic

Making the point on style, examining the international fashion panorama, helps answer the recurring question we hear: why Japanese fashion?

Why is Japanese fashion design relevant?

What is our prerequisite

On an international basis, we look for brands who have something to say, present good design and a consistent expression of their vision. Also, we keep in mind the shift brought in by the pandemic: going to the essence. So we put together a capsule selection of meaningful pieces.
“Less but better” means that there’s a reason for every garment we choose.

A glimpse on international fashion panorama

We are quite perplexed about the designers’ proposals we have seen lately. We noticed that many brands have lowered the bar offering poor quality and meaningless design, also labelled “sustainable,” which makes us laugh. Although some brands show beautiful dreamy lines, these have no context in our lifestyle, at least for now. So, we’ll keep an eye on them for the future.

The Italian situation, specifically, requires a deep analysis.
In short, after the demolition of Italian craftsmanship and after production was dislocated to other countries, Italian fashion is not at its best. Many brands have no soul or remain stagnant, offering no evolution. Those who thrive mainly sell the vision of a sexy woman that sounds so status quo. We would like to see something more than the sexy doll.

Why Japanese Fashion - an image of Japanese style by Plantation1982
Plantation1982

What leaves us perplexed is the direction that many international brands, considered the cool ones, are pursuing. If they aim to design a modern style, they repurpose a Japanese aesthetic. And so, the Instagram images are beautiful, but when you analyze the clothing design, the patterns, you can see where the idea comes from. In the end, there’s a common thread connecting brands from Italy, the U.K., North Europe or US. Despite their significant followings, they all reveal the same specific characteristics that strongly resonate with Japanese fashion design.

By the way, what we find somehow interesting is that those brands sell even to Japanese stores. The Japanese buy their own aesthetic made by someone else. If a Japanese buyer would illuminate us on this, we would be grateful.

In conclusion: Why Japanese Fashion?

Nippon offered a wealth of unconventional and advanced fashion design. What we notice as a commonality between Italian and Japanese cultures is the obsessive attention to detail and style. While drawing inspiration from Italian, European or international brands in general is acceptable, we do not expect exactly the same Japanese designs.

So, why Japanese fashion? Rather than choosing International brands featuring a Japanese aesthetic, we take the original ones!

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