formodernhumans

Waste, and why we waste

“Waste isn’t waste until we waste it”

Will I Am

This quote perfectly resonates with us, not only because of the deeper level of consciousness recent events have brought. We have always paid attention to reducing waste as much as possible.
Writing on the backside of printed sheets, not using plastic coffee cups, refilling our water bottles, limiting the quantity of paper used for packaging. These are only some of our actions to reduce the litter we produce. Perhaps now we take this matter even more seriously since the damage we have caused to the environment is visible.

The waste culture

But, digging deeper, where does our wastefulness come from? When did we start wasting so much?

Waste is the ignorant byproduct of an over-consumerist society.

From the 1950s, little by little, overconsumption has been promoted as a great lifestyle pattern and taken over our lives. Completely ignoring the consequences.
Consume like there’s no tomorrow, is the motto. And, if we go on like this, there will be no tomorrow!

The fact that masses can be easily manipulated is quite scary. The fact that given a sense of comfort, we avoid thinking, is not a good sign.

By the way, walking through our journey, we acknowledge our mistakes. Our eyes are open, so we want to change for the better.

Whether fashion waste or any other kind, consciousness reflects itself on many levels and layers.
First of all, please stop wasting food! Then, whenever you are tired of something, consider other options before tossing it.

Even in the case of fashion, please don’t throw away clothes you don’t want anymore.

There are ways to reduce fashion waste:

. choose quality, it lasts longer.
. wash in lower temperatures, so clothes will not get damaged.
. repair when possible.
. donate to charity.
. some shops collect items to recycle.
. resell if you want, there are many resell platforms.

We have options available, so how much waste is up to us.

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Masculine & Feminine

Style plays around the concepts of masculine & feminine. But sometimes the limit between one and the other is not so defined, meaning they tend to mix, which leaves more space to creativity.

Fashion & gender

When selecting items for our boutique, we’ve always kept an eye on men’s clothing. We love picking up some men’s items to mix in. We adore the duality of the masculine-feminine style. Also, limiting clothes by gender is a little too restrictive for us.

If you were young during the ’80 / ’90, and your favourite designer was Jean Paul Gaultier – a real creative genius – later on along your path, you would realise you have seen everything possible in fashion and life too. Forget the fast-fashion era, that was a wonderful time! Creativity was at its peak, that unforgettable energy created iconic moments in fashion history.
All the concepts now popular in fashion were launched by Gaultier about 40 or 50 years ago. He was living ahead of his time, had a unique attitude, definitely a genius!

We can say he was changing culture by making fashion.

Masculine, feminine and gender-fluid fashion

Gaultier has been the first to bring in diversity and inclusion, laying the groundwork for a gender-fluid fashion. On his catwalks, we saw everything, men wearing skirts, women in oversized suits, different body shapes. Love yourself as you are and play with clothes, sounded so beautiful to us.
Gaultier’s fashion has fed our vision to a point that now, everything seems already seen. Perhaps he brought us to another planet made of love, acceptance and play.
Maybe fashion evolved faster than society’s capability to adapt to the changes.

“Too much comfort is not good for creation.” One of his brilliant quotes invites us to reflect on the specific moment we are living.
Discomfort plays a role in creativity. We must remember it.

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Less stuff, more meaning

Passing through the storm of the pandemic, we had the feeling that many brands had lost their grip, their meaning while a few others have been able to keep consistent work, somehow surviving the impact. Not because their message is new, but because, perhaps 30 years ago, they dared to propose a different viewpoint. By the way, that is the power of innovation, not everyone gets the message immediately. It takes a while, even decades.

So many garments now seem to be part of an old world and aren’t appropriate anymore. Some others carried on their codes, values, as they are still modern, versatile and never out-of-place.
In order to adapt to a new environment and to find a meaningful way to pursue our passion for design and fashion, we have to pay attention to select the right pieces.

The new aesthetic develops around deeper concepts: timeless and comfortable silhouettes, soft textures, materials you love to feel on your skin. Fewer pieces, higher quality is what identifies a modern wardrobe.

Less stuff, more meaning is the evolved ethos #formodernhumans

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Evolution vs revolution

The Italian economist Guido Maria Brera released an interview to a daily newspaper which provided another piece, a fundamental block, that perfectly completes the picture of a broken system.

“With globalization, the weaker classes gave in to the masochistic exchange of their rights for cheap goods. Fashion, household appliances, mobile phones became affordable and gave the illusion of well-being. In the meantime, homes, education and healthcare are becoming less accessible. The result is dramatic: rights, hardly won, bartered for goods.” – Brera said.

Cheap goods have distorted the economy. Issues aren’t confined to one industry only, indeed the whole system is corrupted.

Reflecting on Brera’s words, the need for a change stands out. We thought it was just a matter of evolving, that natural process which is part of human beings’ growth. In other words, we simply needed to move to the next level of making improvements.

But a system that is collapsing, completely broken, perhaps doesn’t need to be revised. If we just put a patch on it, we will not find a good solution. Because of common sense, we are feeding dinosaurs that have lost their purpose. It’s impossible to find new ways if we follow old patterns. Once we understand this, the next step to take gets more clear. Now we must challenge what we take for granted.

We do not need evolution. We need a revolution.
Reset and reinvent everything from scratch: education – economy – work – fashion – lifestyle.
Everything!

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Sharing ideas

Ideas are powerful. Sharing our thoughts makes the energy greater.
Sharing is at the heart of our community. Believing in the possibility of inspiring each other, cross-pollinating, is the real precious benefit of our interactions. It is about being open to a growth process that enriches us, broadening our visions.
Hearing our interconnection elevates the sense of community. A group of like-minded people, focusing on specific values: inclusion, diversity, ethical work, kindness, respect.
Fashion is the door that lets us in, connects us, knowing that we don’t stop at a superficial level. We enter from that door to find a common ground, but then we dig deeper into our culture and lifestyle.
Together, we facilitate an ecosystem where we develop beauty, empathy, value. We connect, we come together to make things better.
Join our community by sharing your thoughts with us!

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