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Repairing Your Clothes: the Future of Fashion

What Happens in a Society That Makes Common Sense Revolutionary?


In a world where speed defines everything – fast living, fast fashion, and a buy-and-discard mentality – repairing your clothes, taking the time to mend a tear or patch a hole feels almost rebellious. It’s an act of care for your clothes and a gesture of respect toward the environment. But how did we get here? Why does something as simple as repairing clothes, once considered common sense, now feel like a radical act?

Repairing garments isn’t new. It’s been a fundamental part of human life for centuries. Clothing was once valued, made to last, and cared for. People took pride in their ability to prolong the life of what they owned. This wasn’t revolutionary – it was practical. Yet, today, what was once common practice has become radical. What happened?

The shift from repair to replace


The answer lies in the seismic shift from a culture of quality and longevity to one of cheap, disposable goods. Today’s products, especially in fashion, aren’t designed to last. Quality has become a marketing illusion, displayed in glossy advertising but rarely found in the garments themselves. The reality is quite different: overproduction at the expense of labour and the planet, cheap materials, and an endless cycle of overconsumption.

Industries thrive on our desire for instant gratification, conditioning us to constantly seek something new, rather than appreciating what we already own. Garments are produced so cheaply that we’re encouraged to replace them, not repair them. And even if we wanted to, the poor quality of most clothing makes proper repair nearly impossible. This is no accident – it’s the system at work.

The lost art of clothing repair


In this era of fast fashion and superficiality, the knowledge of how to repair clothing has faded. The skills once passeddown through generations, the time it took to mend and care for garments, have largely disappeared. We’ve lost touch with quality, and with it, the appreciation for artisanal craftsmanship.

But there’s power in reclaiming this lost art. Repairing your own clothes – even through creative acts like embroidery or transforming a garment’s shape – can be a deeply empowering experience. It allows you to take control of your wardrobe, customize your pieces, and express your unique style. In a sea of mass-produced sameness, mending becomes an act of individuality.

Why common sense feels revolutionary now


Why does repairing a simple tear feel revolutionary today? It’s because we’ve lost more than just the skill of mending; we’ve lost touch with the values that made such actions second nature. We’ve become disconnected from a meaningful, sustainable way of living, caught in the rush of overconsumption. We’ve lost our sense of balance with nature and with time itself.

But as the climate crisis deepens, more and more people are beginning to reconsider. A shift is happening. Repairing, recycling, and reusing – what once seemed outdated – are becoming vital again. Common sense is making a comeback, not because it’s trendy, but because it’s necessary. And in a world built on the logic of waste, common sense has become revolutionary.

Choosing Quality, Choosing Repair


The truth is, you can’t repair what was made to be discarded. Fast fashion’s low-quality garments aren’t worth the effort. Choosing to repair your clothes means first choosing to invest in quality, in pieces that are worth mending. It means supporting brands that prioritize craftsmanship and durability over fleeting trends.

In the end, repairing your clothes isn’t just about sustainability – it’s about taking back control of a system that profits from our waste. It’s about returning to common sense, even if that feels revolutionary in today’s world.


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Seasonless Style: Making the Most of Your Wardrobe

Why You Won’t Stop Wearing our Spring/Summer Selection

Seasonless style is all about maximising your wardrobe’s potential. But how do you achieve this? By choosing versatile, meaningful garments that transcend the seasons. This is why our Spring/Summer mix is something you won’t stop wearing.

Here’s why:

  1. Cotton and lightweight garments are incredibly versatile. These pieces mix and match effortlessly with other items in your wardrobe, even more so than bulkier winter garments. In fact, with the right layering, they open up endless possibilities for style, regardless of the season.
  2. The key to a seasonless wardrobe lies in meaningful pieces. A truly versatile wardrobe is built on thoughtfully chosen items that can be worn year-round. Our Spring/Summer selection is curated with this in mind, offering garments that provide value and adaptability throughout the year.

Ultimately, it’s all about styling. With the right approach, our Spring/Summer selection of meaningful garments can serve you well in any season.

seasonless style


Here are a few examples:

Ready to embrace seasonless style?

Maximise your wardrobe with a style that works throughout the year. Visit our Instagram account to explore our shop!

Have questions about styling? Wondering how to make an item perfectly adaptable to your needs? Don’t hesitate to reach out! Drop us an email or WhatsApp directly from here. We’re here to help and would love to assist you.

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What did you wear during your summer holidays?

Rethinking Fashion in a Boiling World – Evolved Style in the Context of Climate Change


A question many of us hear: What did you wear during your summer holidays? On the surface, it might seem trivial – a simple conversation starter. But in reality, the question touches on something deeper, reflecting our values and the state of our planet.

Indeed, fashion may seem naive, but it is not. We, humans, are social animals, so we dress for work, special occasions, time off or holidays. In fact, the fashion industry is huge and the effects are well known.

Despite growing awareness, the trend of consuming mass-produced, disposable fashion persists. This need to constantly showcase new looks comes at a steep price – one paid by our planet, which is literally heating up as a result of our choices.

This doesn’t work anymore.

Overconsumption, disposable fashion, and the ‘buy and toss’ mentality belong to a past that is wreaking havoc on our present. It’s time to shift our mindset, rethink these habits, and embrace a more sustainable approach to fashion.

What did you wear during your summer holidays?
Holidays in Basilicata – Summer style #formodernhumans

Meaningful pieces: evolved style #formodernhumans


So, what did we wear during our summer holidays? The answer is simple: the same meaningful garments that have been the staples in our urban wardrobes. This is the essence of meaningful pieces – they’re the only garments worth owning. When paired just right, they effortlessly take you from the city streets to the sandy beaches, offering a unique and timeless style. 

Meaningful garments are the result of thoughtful design: quality pieces with a timeless aesthetic – made to last. Our Spring/Summer 24 selection includes versatile shirts, dresses, t-shirts, and shorts, crafted from silk to cotton and lace, all adaptable for multiple occasions. In fact, thoughtful fashion in limited pieces is our focus.

The bottom line? We don’t need more. With waste piling up everywhere, it’s time to reject ‘garbage fashion.’ What we need is less – much less – but better. Fewer pieces, higher quality.

As climate change intensifies and our planet heats up, the urgency to act grows stronger. Now, more than ever, meaningful pieces are the only ones worth having. The true style alternative #formodernhumans

And you? What did you wear during your summer holidays?


We’re Back and Thrilled to Connect with You Again!

We’ve missed you! Dive into our latest post, and don’t hesitate to reach out – we’d love to hear from you! Whether you have questions, feedback, or just want to say hello, we’re all ears. Let’s start a conversation!

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Exclusive Slow Fashion in Small Batches

Good Design & Thoughtful Lifestyle #ForModernHumans


What do we do?


We offer exclusive slow fashion in small batches, carefully selected from independent international designers, with a particular passion for Japanese brands. Our selection intentionally offers limited pieces to ensure uniqueness and a sustainable approach. Indeed, to minimise waste, we limit the quantities of pieces we order. Also, we reduce packaging to the essentials. Our aim is not to accumulate more but rather to prioritise quality over quantity. So, it is not whether an item is from the current season or not, but rather it is about whether it is truly worth having. It’s about enduring value.

Why do we do it?


The traditional fashion industry model, focused on endless growth, overproduction, and rampant consumption, is no longer viable. Game over. With 2024 potentially surpassing 2023 as the hottest year on record due to human-caused climate change, the need for a different approach is urgent. We must make a change.

Who is it for?


Our approach isn’t for everyone. If you don’t see a problem with overconsumption, disposable garments, frequent flights, constantly upgrading tech devices, and so on, our offerings may not resonate with you. However, if you recognize the urgency of climate breakdown and believe in the necessity of change, you’ll find kindred spirits here.

Our selections are for those who reject business as usual and understand the importance of respecting planetary boundaries. We cater to individuals who are passionate about discussing climate change, ethical business practices, and a thoughtful lifestyle. If we fail to understand and operate within these limits, we risk heading towards extinction.
Change must happen now, not later.

Evolved fashion design must start from this awareness. A meaningful lifestyle begins here. Our exclusive slow fashion in limited pieces reflects this ethos: encouraging questions, finding solutions, and sharing meaningful ideas.

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What Does it Mean to Be a Fashion Designer Today?

Emerging Brands & Investors: Between Change and Status Quo


What does it mean to be a fashion designer today? Launching a brand in today’s fashion landscape is a complex and challenging endeavour. But most follow outdated rules, missing the crux of the matter.

Aspiring designers often invest heavily in their education, attending expensive fashion design schools. However, upon graduation, they face a harsh reality: many brands prefer to hire celebrities to design collections, capitalizing on their fame rather than nurturing new talent. Perhaps someone does the actual work while the celebrity of the moment enjoys the spotlight. But that’s what it is.

New brands & investors


So, young and brave creatives launch their namesake brand. That step demands immense hard work, effort, commitment, and consistency. But once they enter the market, these small, independent brands realize that the panorama is crowded. Very crowded. Most importantly, to survive in such a competitive world, they need financial backing.

That seems to be the foundation upon which AZ Factory launched the new AZ Academy: teaching how to attract investors in the fashion field.

So, is it all about that? If a brand finds an investor, does the journey become easy? Money undeniably helps. But it comes with its own set of challenges. When big companies invest in a brand, designers lose the creative freedom that inspired them to start their journey in the first place. Profit margins and commercial viability take precedence over creativity and individual liberty. For instance, consider the case of Martin Margiela.
After his brand was acquired by OTB Group, he found himself increasingly constrained by the demands of a fast-paced, novelty-obsessed, and hyper-communicated fashion industry. The pressure to constantly produce new collections and maintain commercial success stifled his creative vision, leading him to leave his own brand. 

Now, let’s be clear. You won’t hear us saying money isn’t fundamental when launching and sustaining a brand. But, in this specific context of deep change, we need more than that. Priorities have changed, and we cannot separate fashion from the current cultural context. Does it make sense for a well-funded brand to promote huge collections, pre-collections and showcasing hundreds of samples, encouraging overconsumption? Therefore, perpetrating the same old overproduction pattern in a world on the edge of ecological breakdown?

Indeed, we cannot understand brands, established or new, who cannot distance themselves from this dangerous thought.

Conclusion: what does it mean to be a fashion designer today?


Launching a brand today is not just about finding investors. It goes far beyond that. Being a designer in the modern world is about having a vision – envisioning the future. It involves asking oneself: What future do I see? Do I want to maintain the status quo, or do I want to wipe out everything and start something better?

Well, corporations are not interested in that. That’s why we wonder if it makes sense to search for that kind of investor. Or is it better to clench your teeth and stay small, independent and free to bring about change?

Business as usual doesn’t work. New rules, new systems, and new ways of interacting with the audience. That is what we need.

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