News from the fashion industry
What’s going on in fashion?
Reading the latest news from the fashion industry sounds like an earthquake is happening. And what a week!
A brief fashion news recap
Alessandro Michele is exiting Gucci. Honestly, we aren’t sad about it. The Maison and its new designer, whoever will be, will face a tough challenge to clean up the circus he made. And bring back the heritage and historical relevance of the brand.
Balenciaga: another brand that has intentionally killed its heritage to undertake a nonsensical path. Moreover, the brand released one of the most disturbing advertising campaigns to launch their plush bags. Children holding bondage teddy bear bags somehow connected to paedophilia is a disgusting message. Not only sexualising kids is horrendous. But it is a clear sign of a lack of ideas. By the way, we could live without plush bags these days!
Raf Simons is shutting his namesake brand, maybe to focus on Prada. Even though he is a great designer, there is something we miss. Since he started his co-designing collaboration with Prada, the Balenciagitis phenomenon has affected his vision. Indeed, exaggerated jackets reminded Balenciaga so much that they seemed borrowed from their fashion show! Consequently, Prada stopped being copied and started copying instead.
Where is fashion heading?
So, where is fashion heading? A reflection on this topic is necessary. Can the fashion industry evolve from its current state of confusion?
The pandemic was a game changer, but big groups ignored it. Indeed, they thought they could keep up with their pattern: overproduction and making a lot of money. But it seems that provocations and logoed items aren’t enough to survive.
This is fashion in the hands of finance: a blob of mass products. Items covered with logos, taken to the extreme and pretty ignorant. Also, designers lost their crucial role, and marketing experts took their place.
However, we cannot ignore the meaning of the latest news from the fashion industry: reality has dramatically changed, and a new path is needed. Therefore, if brands don’t bring about new ideas, marketing experts will sell their logoed items on another planet!