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The ultimate sustainable strategy

It’s the second year of our NO SALES resolution. If you come across our activity by chance, you may discover now that we do not participate in sales or promotions anymore.

What is the reason?

The market is hyper-saturated. Full to the brim of disposable clothing. Heavy discounts and obsessive promotions are indicators of a sick system. In fact, they reflect an economy whose basic assumption is overproduction. And compel the unceasing construction of fake needs for blind consumers. In other words, people are manipulated and induced to buy any discounted item.

Therefore, sales are not a sustainable strategy. The selling price should take into account creativity, quality and labour. Which also means fair wages for the production chain. We already discussed the trick of modern-day slavery in our previous posts.

Once we have realized the whole economic system is corrupted, as a consequence, we have reduced the quantity we order. And by refining our selection, we opted for a capsule wardrobe focused only on meaningful items.

This is what:

1 – we don’t need quantity anymore
2 – we choose quality and good design
3 – we select items made to last

Quantity is not the answer, so we invite you to buy less.
Indeed, we suggest you buy intentionally and choose only thoughtful products.

We are here to make something different. To change for the better. And educate ourselves for slower consumption.
If the status quo is what you still want to promote, just look around. It surrounds you everywhere. You don’t need us.
But if you have lost that frenzy and search for value instead, we are here for you.

NO SALES

It’s the ultimate sustainable economic model for a long-term approach. That supports creativity, quality, and fair wages.

No sales mean less stuff, more meaning. It’s a radical and conscious lifestyle choice #formodernhumans

The hypocrites

29 October, 2021

Modern slavery is a topic we frequently discuss because it is horrific and unacceptable. Even more, we are concerned by the context of hypocrisy around it.

Brands are the new gods. Sell people a famous brand, and you’ll get silence and blindness in return.

However, as members of an evolved society, we cannot turn our heads to the other side pretending nothing happens.

The exploiting system based on forced labour and minority oppression has a direct link to superbrands. Not only fashion brands, to make it clear. Indeed, every field finds benefit and — profit — in this rotten practice. In fact, there’s no better way to maximize profit.

Even though we are a drop in the ocean, we think it’s important to put out our words to help raise awareness about this issue.
Popular magazines shed light on it, but people don’t like reading. Or they don’t care enough about things that do not affect them personally. Which, by the way, is a scary attitude.

So, how can you make the message resonate with a large audience?

modern slavery - via Enes Kanter — Modern Slavery – via Enes Kanter

Here comes Enes Kanter, an NBA player. We admit we know nothing about the sport he plays. Zero. But that’s not the point. In fact, we admire him for his bravery in showing up consistently in support of human rights. For many that tend to hide, there are a few who talk out loud.

And so, it was with immense pleasure that we saw his recent posts about the Uyghur minority, forced labour camps and brands hypocrisy, asking Nike’s accountability.

We need more brave humans like Enes Kanter to speak the truth to reach the masses. Just like we need more people that open their eyes and feel touched. Fundamentally, we must find a way to put an end to this exploitation.

Hypocrite Nike - via Enes Kanter — via Enes Kanter

If, as humans, all we could do was develop new forms of slavery in order to feed our fake needs, we have failed.

The hypocrites Read More »