Although it is easy to copy high-fashion items, the difference between designer pieces and fast fashion is tangible.
With fast fashion, you get low-quality materials and poor construction (not to mention labour exploitation). Those elements change the final result completely.
By the way, it is well-known that people don’t see details.
Designer collaborations with fast-fashion chains are a way to make money by reaching a broader audience, which otherwise wouldn’t approach the brand.
But what’s left of the original design?
We still remember the first collaboration Karl Lagerfeld did with H&M. There was a lot of hype, so we decided to try. We bought many pieces, also some lingerie-style reminiscent of Chanel. Whenever we had the occasion, we tried on one or the other, but there was always something wrong. Pull one side, pull the other, no way to make the top, or the dress, seem decent.
The fitting was terrible, stitchings and materials too. We ended up wearing some of those pieces as pyjamas.
Since we bought many items, the total amount was not small. Rethinking of it in terms of worth, did it make sense? Wasn’t it better to buy only one valuable piece, which we could wear for years? Rather than wasting money on several pieces we never wore?
Designer Vs fast fashion
Indeed, this is the trick: reproducing a similar shape doesn’t mean tailoring the same construction. It doesn’t imply the same stitching ability and, definitely, not the same materials.
The quality of materials, together with the knowledge in crafting, are what make a piece of clothing look beautiful. And only expert hands can shape the proper fitting.
Change those ingredients, take out the sartorial touch, and instead of a Chanel imitation, you get a rag. Instead of an oversized dress, you get a garbage bag.
Yes, details make a huge difference.