consciousness

Pasolini On Modern Lifestyle

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Reading Time: 2 minutes

Inspiration #formodernhumans


In an open letter to the President of the Italian Republic on “Il Corriere della Sera” – Thursday 4, September 1975 – Pier Paolo Pasolini had written a critique on modern lifestyle. Specifically, it’s about Italian politics, but the picture he traced of mass society is clear.

It touches on the topic of summer holidays to show the reality of Italy around the 70s. This cross-section highlights the change Italy faced, making you feel the craziness of what was happening. So, Pasolini explains a vision of the world that fascinated us. Which we have welcomed, accepted, and, therefore, contributed to prosper.

Although it is about Italy, we can find commonalities in many other countries. Indeed, it is worth reading to understand modern lifestyle and how to change it for the better.

Pasolini’s words on modern lifestyle


Here is an excerpt:

“I saw them, I saw them in crowds on August 15th. They were images of the most insolent frenzy, and they put such a commitment to having fun at all costs that they seemed in a state of ‘raptus’: it was difficult not to consider them contemptible or, in any case, consciously unconscious.
They have been deceived, mocked. A sudden and violent reversal (as regards Italy) of the method of production destroyed all their ‘particular’ and ‘real’ previous works, changing their form and their behaviour: and the new existential, purely pragmatic, values of the ‘welfare’ have taken away all dignity from them. But that was not enough: after being made monstrous (puppets guided by a ‘new’ hand, and therefore almost gone wild), well-being, the cause of their monstrosity, ceases to exist, while the puppet dance continues.”
(source)

So, Pasolini offered a bitter insight into the modern lifestyle and mass society. Call it welfare or progress. An illusion of richness and well-being, which is fake. In fact, the cost of this illusory prosperity and what it leaves behind is out of control. How many people cannot afford to satisfy basic needs? And what about the environmental devastation? Is it real progress?

Yet, we let it happen. This is our modern lifestyle. And to use Pasolini’s words, we are consciously unconscious. Now, isn’t it time to become fully conscious?

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Conscious Buying: A Sustainable Choice

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Investing in quality, not quantity


Conscious buying is how we refuse to go back to normal–it’s our sustainable choice.

Among crowds of people eager to go back to normal, some individuals are deeply perplexed by what that really means. Whatever ‘normal’ was for you, consider linking it with all the struggles we endured this past year.

For those who have connected the dots, the picture is clear. Going back to that normal is not a possibility. In fact, we are showing up every day with the intent of reaching a higher level of consciousness and helping others to do so.

The intention is not to stop purchasing items altogether. For instance, we could go a year without buying new clothes. But, even though it makes sense, the side effect could be tragic. Consider all the people that work in manufacturing to bring food to their tables. Certainly, we need to find balance.

Promoting conscious buying is a byproduct of our evolved attitude. “Shop now!” is far away from our new vision. Above all, there is an urgency to think before we buy. As modern humans, we realise that even our shopping habits need to change. And once you start connecting the dots, making a different choice becomes a natural decision.

Conscious buying in fashion


In fashion, what are the bullet points for conscious buying?
The premise is that consciousness involves being aware of both the environment as well as one’s self. “Well-being” encompasses respect for the planet and honouring ourselves as individuals. It is about feeling better and striving to be the best humans we can be.

These are the actions we can take when we buy clothes:

• choose a good design, it stands out forever.
• look for quality fabrics, they are made to last.
• invest in well-made items.
• choose fit over size, a size number will not define you.
• support honest productions that take social responsibilities.
• packaging must be minimal.
• less marketing, more critical thinking and thoughtful consumption.

Some of those concepts can be applied as general shopping rules, not just for fashion items. However, maintaining a critical approach is fundamental. For instance, do we need tons of paper for packaging? No!

“Vision is the art of seeing what is invisible to others”

we like this quote from Jonathan Swift.

In conclusion, we believe that going back to normal is dangerous. And we may look around perplexed but, in the end, we know that we are not alone.

Small communities can make change possible!

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The Wake-up Call

Reading Time: < 1 minute

Lifestyle is constantly evolving.
It’s not about hectic fashion anymore, that time is over.
We learned the lesson, so we are evolving towards a new era based on consciousness.
The pandemic is our wake-up call. Pollution, climate change, social issues, racism, our behaviour of the past led us here. Now, we must think about what kind of world we want.

Fashion as a reflection of who we are must be involved in the lifestyle evolution process. It’s about understanding the core values, so, as a consequence, we search for a design that fits our new vision.
Creativity takes time to express itself, manufacturing quality items takes time. Trust takes time too.
No need to hurry, not anymore. Slow is ok. Indeed, the process of consciousness takes time.

So, after the wake-up call, what we are doing is working toward change for the better.
But don’t underestimate small changes. Even modest changes in our lifestyle can have a significant impact.

Every choice we make, from what we wear to how we consume, contributes to this transformation. Awareness is the first step, but action is what truly drives change. Both collective effort and individual responsibility shape our future.

2021 is our blank page. Reset and restart with us.

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