circularfashion

The Land Of Waste

Reading Time: 2 minutes

How the fashion industry dumps the problem into Africa


A land of waste describes the unbelievable amount of discarded clothing that is regularly dumped in Africa.. About three million pieces of clothing every year. Endless layers of textiles form mountains high of fashion waste polluting the land and waters. A terrifying sight that illustrates the destruction the Western world inflicts on nature, known as waste colonialism.

Fast-fashion waste recycling?


People often believe that clothes discarded into the recycling container (the yellow ones here in Italy) are reused. Usually, charities are in charge of these garments. But fast fashion items are of poor quality. So, large quantities can’t be resold and eventually end up in a massive toxic blob in Africa.

Y2K: the overproduction era


Since 2000, global clothing production has doubled, but the quality has steadily decreased. As we’ve already discussed, brands accelerated the overproduction model. At the same time, they promoted overconsumption, kickstarting the toxic cycle.
Brands overproduce up to 40% every season.

Waste shipped to Africa: waste colonialism, the western solution


In West Africa, everyday cargos arrive full of dirty clothes, and most get there in unwearable condition. In Ghana, a dumping ground for textiles, they call them the “dead white man’s clothes.” Moreover, Western garments are so cheap that local manufacturers can’t compete (source ABC.net.au) with their original textiles.

The city of Accra has to find a place to dispose of 160 tons of textile waste every day! Liz Ricketts, a circular economy advocate, has spent about ten years documenting what happens in Ghana.During the monsoon season, the heavy rains drag the textiles into the sea. Then they return to the shore buried in the sand.

In Accra, there’s no room left to throw away clothing.

ABC News: the land of waste


We recommend to watch this video by ABC News:

Video by ABC News


Waste colonialism & the land of waste


If waste is the byproduct of a fashion industry based on an overproduction pattern, consumers play an active part, too. Indeed, they contribute to this environmental disaster with their consumption habits. Perhaps years ago, information was lacking, but now it’s everywhere! Everyone can understand the downside of cheap clothing.

There are people who are underpaid to make cheap clothes and, at the end of the cycle, other people who earn 4 dollars a day collecting fashion waste. Slaves, indeed!

The western world’s solution was to ship the problem to Africa–waste colinialism. But that has resulted in a land of waste, which we are leaving to the coming generations.

Fashion brands are responsible, but so we are if we don’t change our consumption habits.

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The Fashion Regeneration

Reading Time: 2 minutes

A circular vision from the Paris Haute Couture Week


Although the status quo is hard to fight, some designers made a strong visual impact showing some fashion regeneration at the Paris Haute Couture. Their creations went beyond mere opulence, embracing bold innovation and craftsmanship to redefine traditional codes. These designers demonstrated that couture is not just about preserving heritage but also about pushing boundaries and imagining the future of fashion.

Regeneration: a new narrative in the fashion industry


While showcasing beautiful clothes, some brave young designers proposed bold setups to provoke thought. Specifically, they introduced a new narrative that raised awareness about fashion overproduction and waste, promoting a more sustainable lifestyle based on circularity.

Since finance controls top brands, the fashion business has become an uneven playing field. In fact, independent designers put immense effort into competing with large luxury conglomerates that have no interest in change. However, some spectacular shows made a difference during Paris Haute Couture Week.

One-of-a-kind: a positive change


Yuima Nakazato is a talented designer who presented impressive work. The collection named “INHERIT” wants to inspire a positive change. Born from upcycling, it is a mix of captivating design, enveloping lines and evocative colours. So, he showed the beauty of fashion innovation and the downside of fashion pollution. Chills and creativity.
Inspired by a trip to Kenya, the introduction video showed an Africa devastated by fashion waste.

“There are many places in Nairobi that have been contaminated with textiles. We need to change that.”

Yuima Nakazato SS23 Couture

Circular couture and fashion regeneration


Marine Serre: proposed a fashion regenerated through a circular design. To better explain, we quote her concept for her Couture show:

“The RISING SHELTER show featured a fully circular set design. The tower weighs 1.3 tons of vintage clothes inside three 8m high towers full of used denim, silk scarves and t-shirts that will be regenerated for the collection’s production.”

Marine Serre SS23 Couture


Perhaps highlighting the reality with the terrifying imposing towers full of fashion waste will help understand the urgency no one wants to see.

In conclusion, these young designers deserve credit for addressing fashion waste and climate change, leading fashion regeneration with creativity and skilful design—paving the way for positive change in the future.

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