change

Where Is Fashion Heading?

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A lack of vision, provocations, and big logos


To understand where fashion is heading, we should ask if the industry can change and evolve from its current state of confusion.

Some say fashion is back. Perhaps, those who say that refer to the possibility of showing new collections physically. Or, to the opportunity of wearing more elaborate outfits for special occasions and parties, which eventually restarted after covid.

Between provocations and big logos


But, among provocations and logoed items, finding new concepts is very difficult. Indeed, the range spans from Balenciaga’s garbage bag to logos exposed everywhere. In other words, mass products–that’s all. And if you want valuable garments because you don’t recognise yourself in that imagery, you have to dig a lot to find rarities.

Since fashion is an industry like any other, it tends to favour big companies, meaning those who can invest money are the ones who trend.

where is fashion heading


Keeping an eye on international designers searching for niche garments, we do not see any real change. Brands struggle to adapt to the new post-pandemic reality, yet no new proposals are being released. Neither do they consider that if reality has changed, what they have done so far will not work anymore?

Fashion industry vs change


Nevertheless, the industry players insist on the old patterns. So, they all follow the same old rules, distribution scheme and dates–and the same production models. Also, the same discount policies! In short, whatever caused the fashion system’s implosion long before the pandemic.

A lack of vision is palpable, paired with the need to fit into a system even if that system doesn’t work. As a result, nothing new can emerge—neither in design, manufacturing nor sales strategies.

A lot of talks about sustainability, which you can translate into greenwashing. In the end, change stops at the conversations. Conversations about change, of course!

Change means dismantling, restarting, and experimenting. It takes courage and a lot of creativity. Most importantly, there’s no guarantee of success. So, where fashion is heading?

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Tom Ford & The Change

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Analysing the fashion business in a post-pandemic world


Even if it is not easy to plan the best strategy, the need to change is in the air. Strong and palpable. Brands pretend to care but avoid the matter. However, since the pandemic hit, nothing has changed. Only a few involved in the discussion are truly concerned.

Now, the news is that Tom Ford will step down as chairman of the CDFA on May 31st.

We quote him:

“When I began my role as chairman in June of 2019, my goal was to help the American fashion industry become more globally recognised for its talent and importance. I could not have imagined the extraordinary circumstances that both the industry and the world would have to navigate — that a pandemic would shut the world down and change the course of our lives and of our businesses forever.”

“The pandemic challenged all of us to think about our businesses in new ways—from the design process and production, to how we reach and speak to our customers.”

Tom Ford

The need to change


In other words, Tom Ford reflects on his role as chairman, aiming to elevate American fashion globally. However, the unforeseen pandemic disrupted the industry, forcing a fundamental shift in how businesses operate, from design and production to customer engagement.

Since the beginning of our blog, we have talked profusely about change and shifting behaviours in our lifestyle. Therefore, finding new business models. And we highlighted how the pandemic was the catalyst which opened our eyes and led us to a new perspective. So, we find it interesting to listen to Tom Ford and recall his evolution. From the moment he revived Gucci with his minimal, bold, and ultra sexy style saving the brand from bankruptcy in the 90s. To how he revamped Yves Saint Laurent and the launch of his namesake brand in 2005.

Many years have passed, and now things are different, so what was right in the 90s does not work anymore.

The need to change is evident. And finding new ways to pursue the fashion business is something we cannot ignore anymore.

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Different Choices: Embracing Change With Purpose

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Challenging the status quo & standing apart in a homogenized world


Making different choices, or doing the opposite of what others do, seems to be a valuable strategy. Indeed, standing apart is better than offering a mere homologation to consumerism and blind convenience, which dominates the mass culture.

People have a choice. It may seem simple, but it is a fact. And our choices define the world we live in. What happens around us doesn’t occur by chance but is intentional. No supernatural force intervenes, only our own will. Therefore, the reality that surrounds us is the product of our actions, of our lifestyle.

Once you understand that, change naturally follows—even if you have to take the first step. But when you move in a different direction, touch on specific topics, and use a certain language, you narrow down the people who would interact with you. In fact, you challenge the status quo while everyone follows it.

The market is vast, and the grand bazaar is always open. But, despite the vastness, the proposals are homologated, and lowering the bar is still the norm. In fact, even in a devastating moment, which was supposed to bring in a shift in behaviour, there is no understanding of the impact of our lifestyle choices.

Different choices #formodernhumans


Over two decades in the fashion field, we have gained more knowledge and a deeper level of consciousness. So we evolved, taking a different path.
Change comes from the inside, so we have started with ourselves and our individual choices. But it’s visible through what we select and how. The quality and limited quantity we pick out.

You will not find the fashion supermarket with us but a capsule selection of meaningful garments. There is a reason for every piece we choose. That is how we make a difference.

We make our choices consistent with our values, aware that changing the way we work can be incomprehensible to many. But understandable for those who see the possibilities–for modern humans, away from mass culture.

And we hope you will be with us.

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Knowledge Vs An Obsolete System

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The power of knowledge as a catalyst for change


Knowledge is power. Being informed – educating ourselves – is fundamental in order to make conscious choices.

In a world driven by marketing tactics and mass consumption, awareness becomes our strongest tool. Understanding where our clothes come from, who makes them, and at what cost allows us to see beyond trends and labels. It empowers us to recognise quality, appreciate craftsmanship, and support ethical practices instead of falling into the trap of fast, disposable fashion.

We love fashion, but we know there are many things to fix in the field. It isn’t just about knowing facts; it’s about reshaping our mindset, questioning the status quo, and making decisions that align with our values. Since we have been part of the fashion industry for so long, we are fed up with promoting patterns that are no longer viable, representing an obsolete system.

When you are fed up with what you see, you have two options: you can sit and look at the show, or you take action. Decide to make a change.

We’ve opted for the latter. Change for the better is what we aim for.
Connecting with people who share the same vision is part of the journey.
Change for the better. We do it together.

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Life Is About Change

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Life is about change, isn’t it? Someone once told us: “you’ve changed.” We were a bit surprised about that feedback since the tone of voice suggested that changing was something wrong.

So, we wonder, is it even possible to stay the same? Always that identical you? To always be that identical version of yourself?Does this possibility exist for real?

Life itself is a journey, a process. And when you go through a process, you change. But isn’t growth the most natural thing? Staying still means resisting life itself, while embracing change means choosing awareness, learning, and depth.

Not to mention what it means to go through a pandemic. Moments of crisis, personal experiences, new perspectives—all shape us, redefine our values, and challenge the way we see the world.

So yes, we’ve changed and we will keep on changing, growing, evolving. That’s life!

And we see that others feel the same. Change is not a solitary journey—it’s something we navigate together. That’s why we’re here: to connect, to share, to grow alongside those who embrace transformation.

With you. Because, you know, life is about change. And the beauty of it is that we don’t have to go through it alone.

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