Cannes

A Turning point in redefining beauty standards

The latest edition of the Cannes Film Festival was a remarkable beauty statement. A real surprise! Indeed, it could not go unnoticed. And not for the red carpet outfits, but because this edition marked a turning point in beauty standards. A celebration of ageless beauty.

Most of the time, red carpet outfits have no sense of style or coolness. They send one clear message only: “Please, please, please! Notice me!”

Unexpectedly, and with a high dose of bravery, this time several actresses surprised us with their wrinkles or undyed hair. They chose to be who they really are, tired of compromising. They were fierce, beautiful and effortless. What a pleasant surprise!

In one of our previous posts, we expressed the need for human faces. In an era dominated by plastic surgery, people completely lost their uniqueness, with everyone exhibiting the same features and characteristics. 

Et voilà, here it is, the sign of change! And it was so true. So impressive.

Cannes & the beauty statement

Hellen Mirren, a marvellous trailblazer, this time was not alone. Andie McDowell declared that during the pandemic, she decided not to dye her hair anymore. Jodie Foster–awarded an honorary Palme d’Or for lifetime achievements–looked great with her grey strands.

Finally, we saw women feeling comfortable with their age and therefore having no problem showing it.

Breaking free from conventional norms and embracing self-confident interpretations of beauty–this was the most significant message they conveyed. If men are free to age however they want, why shouldn’t we do it?

And so, a positive wave has started. We have done everything to deny ageing, but the time has come to embrace it and live it at our best. They have shown us that beauty doesn’t fade—it evolves. Beautifully human, and authentically so.

This time, more than their gowns, it was their attitude that stood out.  That was a true beauty statement.

We applaud you, great women!