Cannes and the new beauty statement

Most of the time, red carpet outfits have no sense of style or coolness. They send one clear message only: “Please, please, please! Notice me!”

So, the latest edition of the Cannes Film Festival was remarkable. Indeed, it could not go unnoticed. And not for the red carpet outfits, but because this edition signed a turning point in beauty standards.

Unexpectedly, and with a high dose of bravery, several actresses surprised us with their wrinkles or undyed hair. They chose to be who they really are, tired of compromising.
They were fierce, beautiful and effortless.
What a pleasant surprise.

In one of our previous posts, we expressed the need for human faces. In an era dominated by plastic surgery, people completely lost their uniqueness, all having the same characteristics.

Et voilà, here it is, the sign of change! And it was so true. So impressive.

Hellen Mirren, a marvellous trailblazer, this time was not alone. Andie McDowell declared that during the pandemic, she decided not to dye her hair anymore. Jodie Foster – awarded an honorary Palme d’Or for lifetime achievements – looked great with her grey strands.

Finally, we saw women feeling comfortable with their age and therefore having no problem showing it.

Free from usual schemes and self-confident concepts of beauty – this is the most important message they sent.
If men are free to age however they want, why shouldn’t we do it?

And a positive wave has started. We have done everything to deny ageing, while we have to embrace it and live it at our best.
They showed us that we can be beautiful anyway. Beautifully human.

This time, even more than their gowns, we appreciated their attitude. That was a beauty statement.

We applaud you, great women!