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Marketing killed fashion!

17 February, 2023 / Leave a Comment

Pharrell Williams, Louis Vuitton & the era of celebrities in fashion design

Marketing killed fashion – this is it. Top brands have no soul anymore. “It might seem crazy what I am ’bout to say”, Pharrell Williams is the new men’s creative director at Louis Vuitton! That is to prove that the fashion industry is just a marketing game, a matter of greed and money.

Not only do brands pay celebrities to wear clothes, putting the cost on customers. So, people who can afford luxury clothes don’t pay for them. While those who can’t, spend all their money to purchase them, and so, they support the lifestyle of their idols.
Now celebrities are paid to design collections. Well, designing means they put their names, and someone else will do the job.

Clearly, this is not fashion. Indeed, this is one of the biggest marketing operations ever.

Marketing, fashion & celebrities

We like Pharrell’s music. He is a great artist and musician, but he is not a fashion designer. It seems like Louis Vuitton is becoming a mega fast-fashion brand for people who want to spend a lot of money. And perhaps Vuitton made things clear: designers are not needed anymore! No heritage, no luxury, and no fashion. They want easy profit. Therefore, they want celebrities in order to get there quickly and sell more.

Who is the target of this marketing strategy?

In addition, to understand why fashion Maisons need this kind of marketing operation and who they are appealing to, we quote Naomi Klein from her must-read book No Logo:

“…it’s the young people living in developed and semi-developed countries who are the great global hope. More than anything or anyone else, logo-decorated middle-class teenagers, intent on pouring themselves into a media-fabricated mould, have become globalization’s most powerful symbols.”
No Logo – Naomi Klein

Now let’s observe a minute of silence for the death of the job of fashion designers. No one cares anymore about you. Truly no one cares about talent and skills. The era of fashion designers is gone. Marketing killed fashion!

The fashion industry wants celebrities. So, enjoy your new role, Mr Williams! Sorry if we don’t clap along.

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The Camouflage Maxi Shirt

15 February, 2023 / Leave a Comment

Genderless, seasonless, timeless: the values of contemporary fashion

The Camouflage Maxi Shirt by Good Neighbors Shirts encapsulates the values of contemporary fashion: genderless, seasonless, and timeless.

Indeed, you can update your wardrobe with just one piece that you can wear as a maxi shirt/ shirt dress or outerwear at the change of the season. Specifically, the image blends style and comfort, making it a garment you can wear throughout the year. And it is easy to match with the clothes you already have in your wardrobe.

Discover The Camouflage Maxi Shirt

About the design
This well-tailored shirt features a wide silhouette and maxi length in order to provide a comfortable fit. Plus a wide collar and front snap button closure. Also, there is one front open pocket and two side slip pockets. The contrast rubber band along the back adds a point of graphic design. It is detachable, so you can use it as a belt or as you like. Just wrap it around the folded shirt to carry it in your luggage.

About the colour
Camouflage – a mixture of green, brown, beige and black. A military pattern suitable for your casual outfits.

About the material
100% cotton: a fabric with a sturdy hand.

Good Neighbor Shirts: new in from Japan!

Styling tips
This item offers multiple styling options. Indeed, you can wear it as a maxi shirt, shirt dress, and outerwear. So, use it underneath your coat when the weather is cold. Or try it as a lightweight coat for the change of the season. We like it styled with statement clothes for a relaxed elegance image.

Refresh your wardrobe with The Camouflage Maxi Shirt!

International Shipping available!
We are based in Milano, but we ship our niche fashion selection #formodernhumans everywhere.

How to order:

Drop us an email, WhatsApp or leave a comment below for any further information. Also, you can book your private shopping experience – physical or via video call.

We’d love to help!

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Community: understanding the true meaning

13 February, 2023 / Leave a Comment

Valuable insight from Simon Sinek

Now everything revolves around the concept of community. But can you understand the true meaning of it? Simon Sinek had the perfect response.

“A community is
a group of people
who agree to grow together.”
Simon Sinek

Community & growth

According to Simon Sinek, the purpose of a community is not just about having something in common, sharing a culture, heritage or a specific interest. It’s deeper than that. In fact, there’s an element of growth which comes from a journey you enrol in with a group of people. Specifically, growth is the product of a reciprocal process of shared interactions.

Community: making a change together

Fashion to celebrate the value of research and to tell the story of our times: this is a mission we share with people who want to make a change. And it’s a growth process, indeed. Because through our activity, we do more than just fashion. We use our blog and connections to discuss fashion and lifestyle as key to analysing society and promoting climate change awareness. And sustainability against greenwashing.

We started by ordering small productions of international brands and independent designers. An exclusive selection of timeless fashion and meaningful garments without gender barriers. While we are studying how to implement a practice of circular fashion, we shed light on what we consume and how we throw away, bringing about critical discussions.

What we learned

Our planet is an open-air landfill, and we must stop expecting our litter to disappear magically. Furthermore, we cannot move from capitalism to green capitalism just to keep consuming as we did before. We need something different to fight the climate emergency.

Buy less (far less), buy better is how we lead to thoughtful consumption.

Telling stories about fashion, lifestyle and climate change, inspiring and being inspired, we have a positive impact on each other. As a tiny community, we try to change for the better. And so we grow together, open to possibilities.

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The Flannel Shirt

10 February, 2023 / Leave a Comment

How to refresh your wardrobe with just one piece

The Flannel Shirt – proposed in various shapes, comes from the new brand we introduced from Japan, Good Neighbors Shirt.

It is a genderless fashion brand suitable for everyone – a design conceived for your life. Button-down, mao collar or maxi shirt: choose your favourite one to create your everyday uniform by mixing comfort and style.

As a general rule, since life took us to this point, to this deep understanding, we buy less. Much less! Because we understood we don’t need more. In fact, we need less but better. Yes, fewer pieces, but focusing on good quality and unique designs. Those are the features that define meaningful fashion items.

Styling The Flannel Shirt

In the end, you need just one piece to refresh your wardrobe of meaningful garments, the selection of clothes you build over time. By the way, that is the point of owning quality pieces made to last. You love them, and you feel pleasure in wearing them frequently.

Also, we like the idea of wearing our special ones not only for specific occasions, leaving them almost unused in our cupboard. Therefore we need something to match these garments in order to allow a less elaborated image.

We have created some outfits with the timeless clothes part of our selection, and the mix looks stylish! Specifically, the idea is to try these casual items to tone down some statement pieces of clothing in a modern mix-and-match.

However, we love The Flannel Shirt as an overshirt with a basic t-shirt underneath and straight-leg trousers.

Order now: International Shipping available!

We are based in Milano, but we ship our niche fashion selection #formodernhumans everywhere.
Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.

We’d love to help!

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The Mannish Shirt

8 February, 2023 / Leave a Comment

In the mood for a relaxed elegance

The mannish shirt is a wardrobe essential. When it comes to timeless fashion, you cannot miss some good shirts to complete your capsule wardrobe. Classic or casual, shirts are garments designed for life. Above all, they add a stylish edge to your outfits.

The Mannish shirt & contemporary fashion

Slim volumes – too close to the body, aren’t a style we like, so we tend to choose slightly oversized to oversized fit. Indeed, grabbing the shirts directly from a man’s closet is one of the best options. The mannish fit is more comfortable, and the silhouette looks modern and fresh.

In the mood for shirts, we selected Good Neighbors Shirts from Japan. We love its unisex designs, a style everyone can wear and make personal by revealing their personality.

However, we suggest starting with the check flannel shirts.

The Mannish Shirt — The Flannel Check Button Down Shirt – by Good Neighbors Shirts

1- The Flannel Button Down Shirt
2- The Flannel Mao Collar Shirt
3- The Flannel Maxi Shirt

These pieces come in check print (beige, black and white). While The Maxi Shirt is available in camouflage, too (100% cotton).

Good Neighbors Shirts: the design point

These well-tailored shirts come with a rubber band along the back, it is detachable, and you can wear them as a belt or as you like. Also, all the shirts have a pocket, on the right side, for your phone or wallet.

Styling tips
For preppy style lovers, layer your shirt underneath a sweater. You can wear The Maxi Shirt as a shirtdress or lightweight coat for the change of the season. Also, you can try these casual items to tone down some statement pieces of clothing in a modern mix-and-match. But we love these pieces as an overshirt with a basic t-shirt underneath and straight-leg trousers.

The Mannish shirt, a relaxed elegance #formodernhumans

Check out Good Neighbors Shirts!
Drop us an email, WhatsApp or comment here below to know more!

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