Moda

Why Good Design First?

Reading Time: 2 minutes

Designers’ responsibility to provide the answer for a sustainable future


Good design is everything because that is the starting point for any serious discussion about fashion. And even more when the analysis touches on sustainability.

Indeed, whenever we meet students and interns who want to know more about fashion and sustainability, first, we show them brands that focus on exceptional design. Then we can talk about the rest. And not because we aren’t involved in sustainability!

Good design first


So, why design first? Because it’s the core element where you find answers as it reflects a creative vision which gives sense to a product. Designers who have something to say translate their ideas into their products by creating beautiful pieces that are meaningful and timeless. They carefully select materials, choose to recycle fabrics or use particular hand-dyed processes and artisanal workings. They value their employees because an ethical approach is part of their philosophy.
So their garments are rich. Indeed, you can see there’s a lot of substance in them.

Why good design
From Marc Le Bihan showroom in Milano


If brands lack design, there’s no point in developing entire collections. Therefore, sustainability matters are solved quickly: we don’t need them.

When designers have nothing to say, you will see archives looted, stolen ideas and tons of marketing labels and catchphrases. Sometimes you may even see nice garments but without a soul. Perhaps these products are easier to sell, but they have no value. So, from a sustainable viewpoint, no reason to exist.

Indeed good design is the core principle, the reason to exist, and the deep meaning of a fashion brand. Furthermore, in a phase of transition and profound change like the time we are living, designers have the moral responsibility to make meaningful products. And so, quality made to last, no overproduction, no push to overconsume, and decent wages.

The task of designers is to trace new pathways while respecting people and the planet. Sustainability is embedded in their patterns, and their designs must provide answers for an evolved lifestyle #formodernhumans

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The Pencil Dress by ZUCCa

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Exceptiona, timeless design from Japan


Today we introduce The Pencil Dress by Zucca.

It is a timeless garment you can wear for a large part of the year. The image is minimal and stylish. Although it looks simple at first glance, it is a piece rich in detail.

Discover The Pencil Dress


About the design
An I-line silhouette jersey dress with a creased effect. The exposed zipper along the centre back adds an edgy accent. Sleeveless, crew neckline, two side slip pockets and rear slit. Also, it comes with a detachable cord belt.
You can pass the cord belt from the centre back through the side pocket holes, cross once at the front and once at the back, and tie a front bow for a well-balanced tie.

About the material
Polyester jersey with washer pleats. The fabric has good elasticity and average thickness. This item is pleated by heat and pressure. Indeed, when buying a pleated garment, polyester is the best choice because the pleating never drops out.

The pencil dress by Zucca
The Pencil Dress by ZUCCa

About the colour
Available in green, a dark tone that is easy to match with everything.

Laundry
Wash by hand – easy care.
This product can be hand washed at home in cold water. Do not iron! This item is pleated by heat and pressure. By repeating wearing and washing, the pleating could gradually disappear. So when wearing or storing, do not apply pressure for too long.

Style tips
You will have many opportunities to wear The Pencil Dress. However, a layering style is what you need in order to use it throughout the seasons. Pair it with denim or a leather jacket in mild temperatures. A wool cardigan or a long-sleeved t-shirt underneath when cold. But also a mannish blazer for your work wear.

We ship everywhere!


We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

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How To Change the Fashion Industry

Reading Time: 2 minutes

A few constructive ideas and basic principles for meaningful change


We discussed climate change as a direct effect of humans’ actions and the fact that the fashion industry plays a role in this. Also, that it’s impossible to avoid the impact of humans on the planet.

However, a vision of possibility opens up new opportunities. This is why we strive to find solutions and be a part of them. If we cannot avoid our impact, the challenge is implementing ways to limit it. How can the fashion system reduce its impact on the planet?

Ideas to change the fashion industry


Forget big numbers or large-scale productions
The impact that big numbers have on the environment is much higher. Therefore, they aren’t sustainable. Never!
Brands that sell clothing or other products made with sustainable materials but produce huge quantities aren’t sustainable.


Small-scale companies
Small manufacturers, brands, and designers are the future. Handcrafted smaller productions made with sustainable materials would create healthier production chains. Also, designers would make products for different market segments, from affordable to luxury. Small is beautiful, and it gives a long-term solution.

How to change fashion retail


Small-scale retailers offering a more focused and balanced selection can be part of the solution by ordering the number of goods they need and reordering during the season if they need more. Indeed, a made-to-order basis would be the best way to dismantle the overproduction system–a pattern that asks retailers for unrealistic budgets and causes huge unsold stock.

Less quantity, more quality


Less quantity ordered by retailers means higher quality–less but better. Also selling goods during the season. So no heavy discounts and no sales, but a well-balanced system that provides value, not exploitation.

In the end, small businesses can better adapt to change and have a more controlled production chain. In fact, we need to consider these points if we want to shift towards a sustainable industry.

Perhaps top brands will never accept a small-scale system because they wouldn’t maximise profit. Indeed, it makes capital accumulation more difficult. So it will be interesting to see how they will promote sustainability without addressing these crucial factors.

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The Special Ones

Reading Time: 2 minutes

Exploring the counterculture of fashion research


Hunting for the special ones, unique brands for people who want more from fashion fuels the passion for research, enhancing it further. The dates and exhibition places are more or less the same, but the sense of discovery is always more engaging.

In the spirit of ‘less is more,’ exclusivity and unique garments, thoughtful design and made-to-last quality represent the new luxury for modern humans. And precisely this is what we select for you.

Mainstream fashion and its limelight are just one part of the industry. But out of the dominant narrative, there’s a more hidden universe that you have to dig a little to find. It is a microcosm made of true passion, hard work and unconventional designs. A fascinating universe that delivers profoundly valuable garments having the feel of niche or cult fashion. Not for everyone.

By the way, more hidden doesn’t refer to insiders, but to a broader audience—the end customers. They rely on social media as the only source of information, their only bible. Therefore, their knowledge is shallow. Indeed, they are brand oriented or taken from fast fashion but lack a deeper understanding of design and quality.

Being radically different, these cult brands do not follow trends. In fact, they represent a counterculture escaping from marketing labels. And precisely because they don’t want to be pigeon-holed, classified, and placed into boxes with a trendy label stamped outside.

Most importantly, they let their products speak – with excellent quality fabrics, tailoring, artisanal workings, limited productions, and experimentation. It’s an act of meaning: they deliver beauty and uniqueness. Timeless quality and value.

Also, one more factor: almost no advertising. In fact, the special ones run away from algorithms too–which contributes to making them more fascinating.

Do you want to know more? Keep in touch!

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The Textured Knit Vest

Reading Time: 2 minutes

The most unique genderless fashion from Japan


Today we introduce The Textured Knit Vest by Meagratia.

If you are hunting for unique clothing, check out Meagratia, our new in from Japan. You will discover a modern interpretation of fashion with uncommon creativity. Indeed, the subtle genderless aesthetic and multiple details on its designs allow you to wear the garments as you prefer.
It’s about fashion #formodernhumans – beyond any gendered label.

Discover The Knit Vest by Meagratia


About the design
It is a knit vest with a wide ribbed v-neckline and a boxy shape. And it is designed with different types of delicate knitted fabrics that create a unique pattern. Also, the left side is open, so you can change the silhouette by fastening the two side belts. Another design point is a fringe detailing the hemline all around.

About the material
A knit wool blend made of different types of delicate knitted fabrics – 60% acrylic and 40% wool. The rich texture reveals an elaborated pattern design.

The textured knit vest


About the colour
A combination of three colours: grey, green and white. The result is a soft mix that creates a refined Fall/ Winter hue.

Laundry
Dry clean.
If you need to iron it, use a cool iron with a press cloth between the iron and the fabric.

Style tips
With The Textured Knit Vest, you have many styling options. Just wear it over a basic tank top when the weather allows it. And when it gets cold, wear it over a basic long-sleeved t-shirt, white, black or grey. We love it over a white shirt too. Also, we tried it with the Marc Le Bihan aubergine t-shirt – it looks cool. However, it works with trousers but also over a pencil maxi dress.

We ship everywhere!


We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

The Textured Knit Vest Read More »