Fashion & lifestyle

The Black Suit by Meagratia

Reading Time: 2 minutes

Contemporary Japanese fashion #formodernhumans


Today we introduce The Black Suit by Meagratia.

Are you passionate about good design and unique garments? Then, this is for you. Meagratia is the new fashion brand we picked this season from Japan. If you missed the interview with the Japanese designer Takafumi Sekine, please find it here.

This suit is a stylish ensemble carefully designed and rich in detail. The fit is oversized, and the aesthetic is modern and genderless. Indeed, the style goes beyond any gendered label. It’s more about who you are, feeling free to wear whatever you want. Also, you will appreciate the fabric quality and the excellent tailoring.

Discover The Timeless Black Suit


About the design
The blazer features an oversized fit and dropped shoulders. It is fully lined, with one inner pocket. The two front pockets and front closure highlight unique button detailing with leather straps.
The straight-leg trousers come with front pleating, two side pockets and two buttoned pockets along the back. A front button and zip closure.

The Black Suit by Meagratia
The Black Suit by Meagratia

A
bout the material
98% wool, 2% polyurethane – 100% leather buttons and straps.
The fabric has a soft hand touch and an average thickness.

About the colour
Black: cool, eternal, and versatile.

Laundry
Dry clean.

Style tips
The Black Suit is sleek and versatile. Indeed you can opt for the full outfit on multiple occasions. But, of course, you can separate the two pieces and wear only the blazer or the pants. Since they are easy to match, they will become a staple in your capsule wardrobe made of quality garments. Try it with Marc Le Bihan’s couture t-shirt!

We ship everywhere!


We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

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Why Good Design First?

Reading Time: 2 minutes

Designers’ responsibility to provide the answer for a sustainable future


Good design is everything because that is the starting point for any serious discussion about fashion. And even more when the analysis touches on sustainability.

Indeed, whenever we meet students and interns who want to know more about fashion and sustainability, first, we show them brands that focus on exceptional design. Then we can talk about the rest. And not because we aren’t involved in sustainability!

Good design first


So, why design first? Because it’s the core element where you find answers as it reflects a creative vision which gives sense to a product. Designers who have something to say translate their ideas into their products by creating beautiful pieces that are meaningful and timeless. They carefully select materials, choose to recycle fabrics or use particular hand-dyed processes and artisanal workings. They value their employees because an ethical approach is part of their philosophy.
So their garments are rich. Indeed, you can see there’s a lot of substance in them.

Why good design
From Marc Le Bihan showroom in Milano


If brands lack design, there’s no point in developing entire collections. Therefore, sustainability matters are solved quickly: we don’t need them.

When designers have nothing to say, you will see archives looted, stolen ideas and tons of marketing labels and catchphrases. Sometimes you may even see nice garments but without a soul. Perhaps these products are easier to sell, but they have no value. So, from a sustainable viewpoint, no reason to exist.

Indeed good design is the core principle, the reason to exist, and the deep meaning of a fashion brand. Furthermore, in a phase of transition and profound change like the time we are living, designers have the moral responsibility to make meaningful products. And so, quality made to last, no overproduction, no push to overconsume, and decent wages.

The task of designers is to trace new pathways while respecting people and the planet. Sustainability is embedded in their patterns, and their designs must provide answers for an evolved lifestyle #formodernhumans

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The Pencil Dress by ZUCCa

Reading Time: 2 minutes

Exceptiona, timeless design from Japan


Today we introduce The Pencil Dress by Zucca.

It is a timeless garment you can wear for a large part of the year. The image is minimal and stylish. Although it looks simple at first glance, it is a piece rich in detail.

Discover The Pencil Dress


About the design
An I-line silhouette jersey dress with a creased effect. The exposed zipper along the centre back adds an edgy accent. Sleeveless, crew neckline, two side slip pockets and rear slit. Also, it comes with a detachable cord belt.
You can pass the cord belt from the centre back through the side pocket holes, cross once at the front and once at the back, and tie a front bow for a well-balanced tie.

About the material
Polyester jersey with washer pleats. The fabric has good elasticity and average thickness. This item is pleated by heat and pressure. Indeed, when buying a pleated garment, polyester is the best choice because the pleating never drops out.

The pencil dress by Zucca
The Pencil Dress by ZUCCa

About the colour
Available in green, a dark tone that is easy to match with everything.

Laundry
Wash by hand – easy care.
This product can be hand washed at home in cold water. Do not iron! This item is pleated by heat and pressure. By repeating wearing and washing, the pleating could gradually disappear. So when wearing or storing, do not apply pressure for too long.

Style tips
You will have many opportunities to wear The Pencil Dress. However, a layering style is what you need in order to use it throughout the seasons. Pair it with denim or a leather jacket in mild temperatures. A wool cardigan or a long-sleeved t-shirt underneath when cold. But also a mannish blazer for your work wear.

We ship everywhere!


We are based in Milano, but we ship our niche selection #formodernhumans everywhere.

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call.
We’d love to help!

The Pencil Dress by ZUCCa Read More »

How To Change the Fashion Industry

Reading Time: 2 minutes

A few constructive ideas and basic principles for meaningful change


We discussed climate change as a direct effect of humans’ actions and the fact that the fashion industry plays a role in this. Also, that it’s impossible to avoid the impact of humans on the planet.

However, a vision of possibility opens up new opportunities. This is why we strive to find solutions and be a part of them. If we cannot avoid our impact, the challenge is implementing ways to limit it. How can the fashion system reduce its impact on the planet?

Ideas to change the fashion industry


Forget big numbers or large-scale productions
The impact that big numbers have on the environment is much higher. Therefore, they aren’t sustainable. Never!
Brands that sell clothing or other products made with sustainable materials but produce huge quantities aren’t sustainable.


Small-scale companies
Small manufacturers, brands, and designers are the future. Handcrafted smaller productions made with sustainable materials would create healthier production chains. Also, designers would make products for different market segments, from affordable to luxury. Small is beautiful, and it gives a long-term solution.

How to change fashion retail


Small-scale retailers offering a more focused and balanced selection can be part of the solution by ordering the number of goods they need and reordering during the season if they need more. Indeed, a made-to-order basis would be the best way to dismantle the overproduction system–a pattern that asks retailers for unrealistic budgets and causes huge unsold stock.

Less quantity, more quality


Less quantity ordered by retailers means higher quality–less but better. Also selling goods during the season. So no heavy discounts and no sales, but a well-balanced system that provides value, not exploitation.

In the end, small businesses can better adapt to change and have a more controlled production chain. In fact, we need to consider these points if we want to shift towards a sustainable industry.

Perhaps top brands will never accept a small-scale system because they wouldn’t maximise profit. Indeed, it makes capital accumulation more difficult. So it will be interesting to see how they will promote sustainability without addressing these crucial factors.

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The Special Ones

Reading Time: 2 minutes

Exploring the counterculture of fashion research


Hunting for the special ones, unique brands for people who want more from fashion fuels the passion for research, enhancing it further. The dates and exhibition places are more or less the same, but the sense of discovery is always more engaging.

In the spirit of ‘less is more,’ exclusivity and unique garments, thoughtful design and made-to-last quality represent the new luxury for modern humans. And precisely this is what we select for you.

Mainstream fashion and its limelight are just one part of the industry. But out of the dominant narrative, there’s a more hidden universe that you have to dig a little to find. It is a microcosm made of true passion, hard work and unconventional designs. A fascinating universe that delivers profoundly valuable garments having the feel of niche or cult fashion. Not for everyone.

By the way, more hidden doesn’t refer to insiders, but to a broader audience—the end customers. They rely on social media as the only source of information, their only bible. Therefore, their knowledge is shallow. Indeed, they are brand oriented or taken from fast fashion but lack a deeper understanding of design and quality.

Being radically different, these cult brands do not follow trends. In fact, they represent a counterculture escaping from marketing labels. And precisely because they don’t want to be pigeon-holed, classified, and placed into boxes with a trendy label stamped outside.

Most importantly, they let their products speak – with excellent quality fabrics, tailoring, artisanal workings, limited productions, and experimentation. It’s an act of meaning: they deliver beauty and uniqueness. Timeless quality and value.

Also, one more factor: almost no advertising. In fact, the special ones run away from algorithms too–which contributes to making them more fascinating.

Do you want to know more? Keep in touch!

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