Fashion & lifestyle

Earth Day 2023

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Do we really care about the earth?


Saturday, April 22, we celebrated the Earth Day 2023. Even though it may seem absurd, some brands used this day to release promotions to sell more products. Maybe the purpose of this day is not clear. Or people just don’t care.

Why do we celebrate Earth Day?


Earth Day was established in 1969 when US Senator Gaylord Nelson witnessed a natural disaster caused by the explosion of an oil well next to Santa Barbara, California.

What is the purpose?


For those involved in achieving a sustainable lifestyle, which goes beyond the empty slogan bombarding us at any one time, Earth Day doesn’t mean a celebration. In fact, there is nothing to celebrate. What’s the point of celebrating? The destruction humans bring? Or maybe give it a pause for one day? Surely not.

The purpose is to raise public awareness. Therefore, making people understand we only have one planet, and we must preserve it. Protect it. We need to give mother earth time to heal herself from the mess we massively put out on a daily basis. So the tons of waste which is the byproduct of our economic system. Of our lifestyle. The byproduct of progress: something we cannot renounce.

But if we follow people who promote sustainable growth, green growth, sustainable fashion, and sustainable tourism, we go nowhere. Indeed, as Herman E. Daly said:

We expected any day to hear about “sustainable sustainability.”

Herman E. Daly

Earth Day 2023 & marketing


We received newsletters offering promotions: shop now, and get your discount to celebrate Earth Day! Really, this is it? Another chance for promoting products? For marketing? Is selling more an effective strategy for fighting global warming? Is it the strategy to protect our planet?

Let’s be serious. That is just marketing to sell more. There’s no such thing as sustainable growth. Likewise, there’s no such thing as sustainable fashion or sustainable tourism without a dramatic reduction in consumption.

“What is needed in the first instance are reduced levels of consumption, not just changed patterns.”

Herman E. Daly


In the end, brands can play with marketing to celebrate the Earth Day 2023. So, tourism, fashion, and any other industry can create their sustainable bubbles. But the truth is, we won’t solve any problem unless committ—every single day—to saving the planet by actively reducing our consumption.

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The Language Of Design

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Milano Design Week 23: between fashion and design


Milano Design Week offers the opportunity to reflect on the language of design, though we hope it won’t be another chance to spread more sustainability fluff. By the way, Milano seems to be involved in design more than fashion. In fact, the town is full of events, and the atmosphere is lively and engaging.

Design: clothing & objects


The clothes and objects we use daily form a language–the language of design. As a result, fashion reflects contemporary culture and tells our story. In other words, fashion is culture. And so is design, of course.
But while design maintained a high-level positioning, fashion has lost its allure. From top brands to fast fashion, the industry identifies with a disposable culture or transient trends that lead to compulsive consumption. Now, the image of fashion is cheap, and the industry itself has undermined it. So, the mixture with design adds that patina of class, enhancing fashion portrayal.

However, the modern language of design is all about sustainability. Yet, we’re bombarded with catchphrases that are nothing more than empty claims. These buzzwords serve one purpose: marketing, driving more sales. And since sustainability is a hot topic, many jump on the bandwagon simply to tap into a wider audience.

Back to the core: the language of design


Now back to the core: the language of design. What matters to us? Good design with an ethical approach. Certainly, people should be active thinkers and not just consumers. But designers also have a responibility: to create original pieces, artisanal rather than standardised mass products. Good design means thoughtful consideration of the materials, craftsmanship, production chain, and the people involved–while understanding the impact on the planet. It means caring about the entire creative and productive process.

Sustainable design, recycling, and upcycling–as part of a circular economy, are designer’s work. So, do that!

In the end, the dialogue between fashion and design implies shared values. But the outcome of this reciprocal contamination must bring a tangible change, not empty slogans. The planet needs action!

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Quiet Luxury: Brands With No Logo

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Tired of logomania?


Fashion style shifts towards quiet luxury, or brands showing no logo. Indeed, the world is flooded with exposed brand names, overwhelming communication, and excessive oversupply of clothing. It’s simply too much. And people end up seeing logos everywhere, to the point of making them feel sick. Perhaps this saturation is finally prompting some to change their perspective.

Logomania vs quiet luxury


The logomania represents the triumph of capitalism in the fashion system, which fostered a consumerist and shallow taste. Logos are easy to market because they are recognised easily, and people identify with them. Although these items still have a big market in the fashion industry, some people are getting tired. Indeed, logo-emblazoned pieces provide (fake) status symbols rather than true style. This has sparked a growing desire for understated luxury—one that moves away from the need to show off.

Quality over quantity


Since the pandemic shifted our perspective of the world, climate change has become a priority. Consequently, our approach to fashion evolved too. We are not involved in trends anymore, but this understated style resonates with us. In fact, it’s nothing new! It’s the vision of fashion we have promoted for years.
This conscious approach implies a dramatic reduction of consumption, refusing standardised clothing and mass production. However, to us, it’s not a way to sell more. On the contrary, it’s a radical choice that goes to the essential. It’s about quality over quantity, choosing good design, timeless pieces you’ll wear for a lifetime. In a few words it means: buy less, buy better.

Quiet luxury: style, not logos


Quiet luxury is a minimal chic style, but it doesn’t refer to basic garments only. Developed around the concept of less is more, this evolved luxury is about wardrobe staples with a strong sense of design. In other words, accurate silhouettes, quality fabrics, and exquisite tailoring, assembled to depict a sense of elegant ease.

Ultimately, quiet luxury is minimalistic, modern and timeless. Though one must have a trained eye to recognise these garments, logoless items are for people who have nothing to prove. However, the sense of effortless elegance reveals an incomparable style.

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The Cross Strap Sandals

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Spring-summer flat shoes #formodernhumans


Today we introduce The Cross Strap Sandals by Antenora shoes.

Truly soft, flexible and light. These sandals combine an essential design with particular attention to functionality. Indeed, they are comfortable and easy to match. So, they provide excellent quality without compromising on style. 

The brand Antenora is a new entry for this spring-summer 23. Located in Italy, in the beautiful Marche region, Antenora production is entirely hand-made with care and passion. In fact, they select the softest leathers and brush their shoes with customised colours.

A technical curiosity from the world of footwear: do you know what “fussbett” means? Fussbett is a German word which means footbed. Indeed, Antenora shoes are fussbett sandals. And so, shoes with an ergonomic footbed. In other words, 100% comfort! 

Discover The Cross Strap Sandals


About the design
Minimal design, featuring cross-strap construction with a side metallic buckle fastening. In order to provide better support and excellent fit, Antenora shoes use a customised ergonomic footbed, specifically called fussbett. Which is covered by hand with soft leather. Eventually, they apply a light, soft and durable rubber outsole. 

Fit: true to size / comfortable.

The Cross Strap Sandals

About the material
Upper: 100% calf leather 
Fussbett: 100% calf leather
Outsole: durable rubber 

About the colour
Pitch black: which makes these shoes a timeless classic. The outsole, too, is black.

Styling tips
The colour and design make these shoes suitable for countless occasions. Not only do they work to complete your casual attire, but for your workwear, too. We love them paired with Meagratia military pants or Marc Le Bihan slip dress.

The lightness, minimal design and comfortable fit make The Cross Strap Sandals the perfect addition to your summer outfits.

International Shipping available!

We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

How to purchase from us:


Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. We’d love to help!

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Fashion Far From Consumerism

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Spring-summer 23: bringing back meaning


Can we think about fashion far from consumerism? Indeed, there’s a way of conceiving the fashion industry cleared of its toxic downsides.

Spring-summer 23, a sense of re-birth comes with the new season. And so, we want to take you with us on our journey out of the blob of mass-produced clothes. Come with us to discover rarities and excellence to bring back meaning in an industry that, as it is now, has lost it.

Fashion & consumerism


If fashion mirrors our society, what we see is growth mania. The industry brainwashed people into overconsumption and disposable culture. In fact, there is a constant need for novelties which has much in common with addictive behaviours. But this massified fashion comes with a cost. It has a polluting and destructive impact.

So, we want to take you with us on a different path, which we’ll hone season after season. There’s no perfection but the commitment to doing better, stepping away from pointless labels or empty claims.
Good design, well-made clothes are for those who can see them. However, attention to design, details, and materials are fundamentals to bringing meaning back into fashion.

Spring-Summer 23: niche fashion #formodernhumans


So come with us to explore the Spring-Summer 23: garments made with care and passion. Indeed, the sense of tailoring prevails. Silhouettes are slightly more defined but always comfortable. Specifically, materials have a pleasant hand feel, and lines don’t make your body feel compressed.

There are drapings, a design detail that adds a special touch to t-shirts and dresses, making them suitable for different body shapes. But also, cool military pants and exclusive knitwear. And shirts, timeless garments par excellence, improved with a modern twist, in multiple lengths. Plus comfortable flat leather shoes for your summer walks.

The selection is accurate, essential and in limited quantities. A design-focused slow fashion, far from consumerism. Indeed, garments feature a carry-over design, becoming made-to-last stylish classics.

What if the perspective of what you considered new so far is wrong?

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