Fashion & lifestyle

Pasolini On Modern Lifestyle

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Reading Time: 2 minutes

Inspiration #formodernhumans


In an open letter to the President of the Italian Republic on “Il Corriere della Sera” – Thursday 4, September 1975 – Pier Paolo Pasolini had written a critique on modern lifestyle. Specifically, it’s about Italian politics, but the picture he traced of mass society is clear.

It touches on the topic of summer holidays to show the reality of Italy around the 70s. This cross-section highlights the change Italy faced, making you feel the craziness of what was happening. So, Pasolini explains a vision of the world that fascinated us. Which we have welcomed, accepted, and, therefore, contributed to prosper.

Although it is about Italy, we can find commonalities in many other countries. Indeed, it is worth reading to understand modern lifestyle and how to change it for the better.

Pasolini’s words on modern lifestyle


Here is an excerpt:

“I saw them, I saw them in crowds on August 15th. They were images of the most insolent frenzy, and they put such a commitment to having fun at all costs that they seemed in a state of ‘raptus’: it was difficult not to consider them contemptible or, in any case, consciously unconscious.
They have been deceived, mocked. A sudden and violent reversal (as regards Italy) of the method of production destroyed all their ‘particular’ and ‘real’ previous works, changing their form and their behaviour: and the new existential, purely pragmatic, values of the ‘welfare’ have taken away all dignity from them. But that was not enough: after being made monstrous (puppets guided by a ‘new’ hand, and therefore almost gone wild), well-being, the cause of their monstrosity, ceases to exist, while the puppet dance continues.”
(source)

So, Pasolini offered a bitter insight into the modern lifestyle and mass society. Call it welfare or progress. An illusion of richness and well-being, which is fake. In fact, the cost of this illusory prosperity and what it leaves behind is out of control. How many people cannot afford to satisfy basic needs? And what about the environmental devastation? Is it real progress?

Yet, we let it happen. This is our modern lifestyle. And to use Pasolini’s words, we are consciously unconscious. Now, isn’t it time to become fully conscious?

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Summer Break in Basilicata

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Reading Time: 3 minutes

Far away from mass tourism, out of the beaten paths


Among the many unforeseen events that life tends to offer in large amounts, it was finally time for our summer break. And so we started looking for something that could work for our family holiday: a beautiful sea, nature, accessibility and, as much as possible, not a crowded place.

We wanted to go to Basilicata, Southern Italy (our family comes from there). So, we started evaluating hotels and accommodations along the route and in that area.

Sustainable tourism: the biggest lie


After some research, we realised that almost every hotel, residence or resort is sustainable or “cares very much” about the environment. As well as in the fashion field, sustainable marketing is here to make people believe in the biggest lie of our times: sustainability. The contemporary lifestyle isn’t sustainable at all. In fact, no one renounces flights, disposable products or mass consumption. So no green marketing will make it better unless we change how we live.

We can’t say sustainable tourism came as a surprise, but we said, ok, let’s see what they mean precisely with these fabulous green magic words. What do these hotels offer? For instance, we saw imposing luxury buildings that suffocate the environment to the point of modifying and devastating coastal areas. Or hotels proudly promote 1.200 to 6.000 square feet of swimming pools.

So we wondered, can people believe that such waste of water has something to do with sustainability? If so, we deserve extinction.

Summer break - Basilicata
Summer break – Basilicata

Low-impact tourism: Summer break out of the beaten paths


Since there’s no such thing as sustainable tourism because humans aren’t sustainable, not even at home, we searched for a low-impact solution. It seemed more achievable.

Therefore we opted for something totally different for our summer break. No big hotels, no flights, far away from mass tourism. Indeed, we found a house in the countryside, near Marina di Pisticci. It’s immersed in nature, peaceful and quiet, essential but spacious, 20 minutes away from the sea. There, a thick pine forest creates a green frame, a necessary passage to reach the beach. Though the Basilicata region has grown from a touristic viewpoint, it is still wild and not too crowded.

Back to our roots, back to basics. There is nothing to chase after. The whole place and its slow lifestyle remind us that true luxury is the nature that surrounds us.

In the end, isn’t it real sustainability?

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Style Inspiration: Clean, Effortless, Essential Aesthetic

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Exploring summer outfit ideas #formodernhumans


This is our style inspiration celebrating a clean, effortless, and essential aesthetic. In fact, today we post a couple of summer outfit ideas showing some meaningful garments, pieces you’ll never get tired of. Always through the guiding principle: buy less, buy better. Far much less – because more is not the answer. 

Contemporary fashion designs, comfortable silhouettes, and textured fabrics that feel pleasant on your skin. Build your capsule wardrobe with these special clothes. In other words, meaningful garments–pieces truly worth owning.

Meaningful clothing: features that cannot miss


Meaningful garments are defined by features that stand out and cannot be overlooked:

Uniqueness and good design
Quality fabrics
Timeless aesthetic
Clothing made to last

Elements that together create pieces that transcend trends and become enduring symbols of style and purpose.

Style inspiration for an effortless summer


Milano streets: Marc Le Bihan asymmetric tank dress in 100% cotton

style inspiration


Modern sophistication: Meagratia mesh poncho in 100% cotton + Plantation1982 cropped pants in organic cotton

style inspiration

Are you looking to evolve your style? Need some style inspiration?


If you want to elevate your style, start by cleaning out your wardrobe: resell or donate your clothes, those you no longer wear. Most importantly, do not buy yet another fast-fashion dress or the fake “quality clothes” sold at prices so absurdly low that even kids wouldn’t believe it. It’s time to stop purchasing pointless shit.
We invite you to contact us–we’ll help you and guide you to choose only what makes really sense. Here below how to get in touch with us:

Drop us an email or WhatsApp for any further information. Also, you can book your private shopping experience – physical or via video call. 

International Shipping available! 


We are based in Milano but ship our niche fashion selection #formodernhumans everywhere.

In order to provide unicity and a sustainable approach, our selection offers a limited number of pieces.

Treat yourself today! ❤️

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Fashion & Global Boiling

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How can the fashion industry adapt to the extreme weather?


Temperatures are peaking, hitting a record around the globe, and as we have entered the global boiling era, the fashion industry needs to rethink its business models.

“Climate change is here, it is terrifying, and it is just the beginning. The era of global warming has ended and the era of global boiling has arrived.” – said the UN Secretary-General, Antonio Guterres.

Scientists confirmed that July has been one of the world’s hottest months. Of course, what is happening is consistent with the predictions, but the change seems to accelerate faster than expected.

Though Guterres calls for immediate action in order to turn the tide, we are not optimistic. Big corporations will not approach degrowth, which would be the only valuable possibility to reduce our impact on the planet.

For the fashion industry, global boiling means getting ready with a different plan, a leaner way to operate the business. In fact, this new normal makes it difficult to think in terms of foreseeable seasons, as the industry has done so far.

Therefore, fashion brands should rethink how they set up their Spring-Summer collections by presenting patterns, fabrics, and silhouettes designed for a new reality. Most importantly, they need to reconsider how they sell to retailers.

Retailers, on their hand, need to order from brands that allow them to purchase smaller quantities and give them the possibility to reorder. In fact, ordering six months earlier is not really smart since it is impossible to foresee the weather in the long run.

Global boiling: possible solutions for the fashion industry


Pre-order: retailers can show the products to their customers and then pass an order to the brand.
Made-to-order: products made within certain specifications, such as materials, colours, and dimensions, but in a limited range of options.
Customised product: clothes or accessories created for an individual customer, according to their needs and requirements.

Benefits:
All the above models would limit overproduction and fashion waste. Also, they would help improve inventory allocation.
Retailers would sell during the season, limiting frequent markdowns because of overstocking.
Products would keep a higher value throughout the year.

People would purchase fewer garments but better quality.

Something needs to change in the fashion system. The industry must be flexible and adapt to specific seasons and unforeseeable events.

Fashion must consider global boiling, or it will end up boiled.

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Uncompromising, Sinéad O’Connor

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The sad post-mortem recognition as a feminist icon


The passing of Sinéad O’Connor, uncompromising woman and beautiful soul, left us speechless. Not to mention celebrities’ tributes posted on the web.

Modern society, which is basically (and sadly) a big market, is not the place for uncompromising women. A rebellious attitude does not play well with patriarchy and market requests. What sells, marketing, and who sells more – are the only things that count in a money-driven society. In this context, even the female aesthetic is strictly linked to what sells. In fact, there are specific norms, rules or standards to which every woman needs to conform in order to be accepted.

Inimitable talent and uncompromising style


Around the end of the 80s, we saw a face of rare beauty with a bald head and a voice of unique intensity, and we fell in love with her. When interviewed, Irish singer Sinéad O’Connor revealed that the music industry expected her to conform to a certain image, urging her to have long hair and wear revealing clothes. Instead, she showed up bald and in combat boots.

Her shaved head became a trademark, a symbol of protest against traditional views of femininity. Although she tried to hide her beauty, the result was exactly the opposite. Indeed, very few women can cut their hair that way and still look so very beautiful!

Conformism & contemporary feminism


If a woman wants to be considered beautiful or accepted as an artist, or whatever she wants to do in her life, the standards are long hair and tight-fitting clothes. So we have some problems understanding the contemporary idea of feminism. For instance, look at all the celebrities who call themselves feminists; celebrated by the mainstream culture, they look as the system wants them to be, calling it freedom of expression. Is that real feminism? We don’t think so. For sure, hitting the number one charts thanks to an immense voice and a clean face and piercing eyes, was different. So, follow what the system wants, conform if you feel ok, but don’t call it feminism.

We have always searched for news from her social media accounts because we appreciated her outspoken personality, anti-establishment position and political activism. Most celebrities, though having platforms, do not say a word on crucial matters.
In fact, she was so brave to speak in support of child abuse, human rights, women’s rights, and against wars and racism. Most importantly, being a victim of abuse, she showed her vulnerability by disclosing her struggles with mental health and fibromyalgia. But she got hate and disregard in return.

On July 26, the uncompromising Sinéad O’Connor was found dead. And, all of a sudden, she becomes a feminist icon, understood only after her death. Insulted when alive, celebrated after death!

One comment really made sense:

“You praise her now ONLY because it is too late. You hadn’t the guts to support her when she was alive and she was looking for you.”

Morrissey

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