Fashion & lifestyle

Evolution vs Revolution

Reading Time: 2 minutes

Exposing the flaws of a broken system


Exposing the flaws of contemporary economic systems raises a crucial question: do we need evolution or revolution? The Italian economist Guido Maria Brera released an interview to a daily newspaper which provided another piece, a fundamental block, that perfectly completes the picture of a broken system.

“With globalization, the weaker classes gave in to the masochistic exchange of their rights for cheap goods. Fashion, household appliances, mobile phones became affordable and gave the illusion of well-being. In the meantime, homes, education and healthcare are becoming less accessible. The result is dramatic: rights, hardly won, bartered for goods.”
– Guido Maria Brera said.

In short, cheap goods have distorted the economy. But the issues aren’t confined to one industry only, they extend far beyond. In fact, the entire system is corrupted.

By the way, reflecting on Brera’s words, the need for a change stands out. However, we thought it was just a matter of evolving, considering evolution that natural process which is part of human beings’ growth. In other words, we believed we simply needed to move to the next level of improvements.

But a system that is collapsing, a system that is completely broken, perhaps doesn’t need to be revised. Mere revision or adjustments here and there, wouldn’t work. If we just put a patch on it, we will not find a good solution. Because of common sense, we are feeding dinosaurs that have lost their purpose. Most importantly, it’s impossible to find new ways if we follow old patterns. Once we understand this, the next step to take gets more clear. Now it is time to challenge what we take for granted.

And, to achieve this, we do not need evolution–we need a revolution.
Reset and reinvent everything from scratch: education – economy – work – fashion – lifestyle.
Everything!

Evolution vs Revolution Read More »

New Beauty Standards

Reading Time: 2 minutes

Redefining perception and embracing authenticity


In our evolving process to become better humans, we are actively searching for a more meanigful lifestyle. Thinking about new beauty standards, expressing elegance in harmony with nature and getting rid of unhealthy beliefs are all things we need to do.

For so long we have been brainwashed to accept plastic dolls with ultra-white teeth as a beauty ideal. Ultra-white teeth do not even exist in nature, not to mention doughnut lips. How could we believe these were human features?
Are we sure that we look younger or beautiful by lifting our face or plumping our lips? And, if we want to eliminate plastic from the world, why do we put it into our bodies?

Self-acceptance and authenticity as the new beauty standards


We are human beings, getting old is part of our nature. We should accept it and live it positively. Real beauty is a direct reflection of self-acceptance, well being, and respect and love for oneself. But, there is a huge difference between taking care of oneself and become the plastic version of a human.
If we look around, we are surrounded by aliens shaped by plastic surgery, and they all look exactly alike. Our faces lost expressiveness.
As a reaction to that, the body-positive movement tells us to accept ourselves as we are, which is obviously the right attitude.

At long last, we acknowledged that beauty is diverse and ageless. Different body shapes, or freckles, diastema and so on aren’t defects but details that make us unique. The truth is that we’ve had a rather schizophrenic attitude to beauty standards. First, we believed in plastic dolls, the fakeness par-excellence. Then, we pushed self-acceptance to the extreme. For instance, promoting excessively overweight bodies as a wellness model is quite concerning.

While accepting oneself is a fundamental block in our growth process, selling unhealthy models as a new positive normal is dangerous. We tend to go from one extreme to the other instead of finding the balance.

The Romans used to say “in medio stat virtus” – virtue lies in the middle.
It’s time to follow the advice.

New Beauty Standards Read More »

The Wake-up Call

Reading Time: < 1 minute

Lifestyle is constantly evolving.
It’s not about hectic fashion anymore, that time is over.
We learned the lesson, so we are evolving towards a new era based on consciousness.
The pandemic is our wake-up call. Pollution, climate change, social issues, racism, our behaviour of the past led us here. Now, we must think about what kind of world we want.

Fashion as a reflection of who we are must be involved in the lifestyle evolution process. It’s about understanding the core values, so, as a consequence, we search for a design that fits our new vision.
Creativity takes time to express itself, manufacturing quality items takes time. Trust takes time too.
No need to hurry, not anymore. Slow is ok. Indeed, the process of consciousness takes time.

So, after the wake-up call, what we are doing is working toward change for the better.
But don’t underestimate small changes. Even modest changes in our lifestyle can have a significant impact.

Every choice we make, from what we wear to how we consume, contributes to this transformation. Awareness is the first step, but action is what truly drives change. Both collective effort and individual responsibility shape our future.

2021 is our blank page. Reset and restart with us.

The Wake-up Call Read More »

Who Has A Voice

Reading Time: 2 minutes

Exploring power dynamics in the fashion industry and the role of sustainability advocates


Who has a voice in the fashion industry? And who do you think has a say on sustainable matters in fashion?
One of the many problems with sustainable fashion is that those who have a voice in discussing the topic are exactly the same ones who created the toxic environment. Same faces, same brands, and same interests. That is the trick, unfortunately.

The dynamics behind those who have a voice


Brands’ owners set up a system based on massive overproduction, to be disposed of through inflated budgets to retailers. Off-price malls packed with discounted items. Plus, there was a parallel market to reach those retailers who wanted to buy certain brands but could not officially do so. As a result, all the maisons realised they could increase the budget to retailers, knowing that retailers, in turn, would resell through a parallel network, feeding that toxic system.
All the operators knew how it worked, but since they were making a lot of money, it was fine. No complaints! As it was acceptable to do the worst things in the name of god-money. Now that the industry collapsed, they’ve started questioning it.

So, the industry operated through mono brand retail, department stores, parallel market, off-price stores–creating an over-saturated market. But how many fashion items those enlightened CEOs and managers did believe people could buy? Is the fact that they are no longer making money as they did enough for us believe in their redemption? We could invite Hannibal Lecter to the table, but perhaps, serving only vegetables will not be enough to change his tastes in food.

Who has a voice and influence on the sustainability discussion are exactly those who created the problem.

Ultimately, if we believe we can search for the value of sustainability among the same old faces, listening to their voice, we are wrong.

Who Has A Voice Read More »

The Dark Side Of Modern Society

Reading Time: 2 minutes

Exposing a system based on modern-day slavery


Scanning the dark side of fashion, we came across a document released by ASPI – Australian Strategic Policy Institute – “Uyghurs for sale”. This detailed paper leads to a sad reflection on modern society and its economic system, capitalism. A system that can thrive only by exploiting people and the planet.

The Uyghur minority


Uyghur is an Islamic minority from the far west region of Xinjiang. The Chinese government has facilitated Uyghur and other ethnic minority citizens’ mass transfers from Xinjiang to factories that operate in the supply chains of about 83 well-known brands.


In China, 80,000 human beings live in segregated dormitories subject to constant surveillance. Put through ideological training outside working hours.

Fast-fashion brands are made in China, Bangladesh, India, Vietnam. Well, not only fast fashion brands! Therefore, we naively thought it was mainly a fashion-related issue. But learning about that horrific condition, we had to change our mind, as often happens.
Going through the pages, ASPI named various global brands, not only from the fashion field but technology and automobile too, and, of course, we know them all pretty well.

Fashion or a dark system that shapes modern society as a whole?


The dark side of fashion, that was supposed to be the point. At least we initially believed it was a matter that identified one industry only. But, in the end, we acknowledged that there is a common thread that links all manufacturing, the whole economic system. Capitalism, indeed.

Although we believe it is crucial to uncover fashion issues to move towards a better society, it is clear that exploitation, environmental impact, disposable goods, and lack of inclusivity, are issues that regard our modern society in full.
Perhaps, it is not about fashion but human behaviour, the greed that characterizes and dominates our economic system.

The truth is that contemporary society needs new slaves to flourish.
This must stop.

The Dark Side Of Modern Society Read More »