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SS25 Haute Couture Week Final Thoughts

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Marine fantasies from two visionary designers


As SS25 Paris Haute Couture Week unfolds, we dive into a realm where fashion transcends reality, offering a glimpse into the fantastical and unattainable. Haute couture is not just about garments—it’s a space for dreams and artistic expression at its peak. By the way, it’s about true luxury for a few.

Whether drawing from mythological fantasies or embodying a designer’s essence, haute couture captivates with its artistry. Among the collections that resonated with us were the mesmerizing creations of Jean Paul Gaultier and Yuima Nakazato—each echoing the enchantment of marine life in their own distinctive ways.

SS25 Haute Couture – Jean Paul Gaultier: nautical fantasies reimagined


We were captivated by Naufrage, the sea-inspired collection by Ludovic de Saint Sernin, this season’s guest designer for Jean Paul Gaultier. From shipwrecked mermaids to daring sailors, pirates and majestic sailing ships, the show was an ode to the nautical themes so deeply embedded in Gaultier’s DNA. Corsetry, second-skin gowns, and audacious tailoring wove a seamless narrative, staying true to the house’s heritage while offering a fresh, contemporary twist.

This was so much Gaultier—bold, imaginative, and beautifully executed. The brand’s iconic codes were reinterpreted with a modern edge, proving that reinvention doesn’t mean losing identity but rather refining it with artistry.


Yuima Nakazato: ethereal nomads in a dreamlike desert


A dim light. A barren desert at the center of the stage. The distant sound of waves. Models moving in slow motion, as if suspended in time. The Japanese Yuima Nakazato transported us to a world where tradition and futurism merged effortlessly. His garments, a fusion of ethnic beauty and modern innovation, carried an almost sacred quality. The craftsmanship was exquisite, with accessories that perfectly complemented the ethereal silhouettes. The overall effect was mesmerizing—like watching a noble tribe with luminous souls making their way through the vastness of a quiet, moonlit night.


Valentino through the eyes of Alessandro Michele—Valentino?


Alessandro Michele’s first haute couture collection for Valentino left us wondering: do we still need designers who are actually capable of doing their job? Apparently, not anymore. 

A black backdrop illuminated by LED lights. Exaggerated silhouettes. Two details we appreciated: the graceful presence of models of all ages, including middle-aged and beyond; and the focus on individual pieces. And yet…

What we saw wasn’t couture but costume. The collection felt like a direct extension of Michele’s Gucci era, repurposing his own aesthetic that, while impactful, didn’t translate into the world of Valentino. The essence of Valentino’s haute couture— gowns for a few lucky ones —was missing as most pieces were unwearable.

We couldn’t help but wonder: why doesn’t he launch his own brand instead? And above all, how is Mr. Valentino doing after seeing this show?

SS25 Haute Couture Week endnotes


In conclusion, as the SS25 Paris Haute Couture Week comes to a close, we are once again caught in the whirlwind of musical chairs—who exits, who enters, and what it all means. The relentless cycle of change seems to overshadow the very notion of timelessness, while the designer’s ego increasingly takes centre stage, shaping the narrative more than the heritage itself.


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The Essence of Timelessness: The Robe Quatre Coutures

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Meaningful garments that transcend the trap of pointless novelty


The essence of timelessness has become a highly popular concept in fashion—beautifully embodied in The Robe Quatre Coutures by French designer and couturier Marc Le Bihan.

Unfortunately, ‘timelessness’ is one of those marketing labels many brands exploit to boost sales. In fact, brands that misuse the term often heavily discount their so-called timeless pieces during sales or seasonal promotions.

Moreover, some argue that timeless fashion is a contradiction in terms. However, we disagree. Certain garments can indeed transcend time while retaining a contemporary edge.

Understanding timelessness means leaving behind marketing and consumerism in favour of a more thoughtful, attentive, and conscious vision of fashion. We quote Marc Le Bihan, who, in his own words (from our conversation with him), perfectly conveys a sense of timelessness:

“My idea is to keep a garment for ten years in the wardrobe, then take it out and still want to wear it because it’s timeless.Mine is a work in progress. If a shirt is good, it’s good forever.”

Timelessness: The Robe Quatre Coutures


About the design
A mid-length dress with an asymmetric silhouette and hemline, shaped by four expertly hand-stitched seams running throughout the garment. It features a draped collar and extra-long sleeves with a side hole for a glove-like fit. Marc Le Bihan’s signature is unmistakable—his dreamy, dark, avant-garde design makes this piece both timeless and versatile.

The essence of timelessness: image of a brunette long haired young woman wearing The Robe Quatre Coutures by Marc Le Bihan. The dress is black, asymmetric knee-lenght, extra-long sleeves with a side hole for a glove-like fit, paired with black leather chuncky boots.


About the material
A cotton-blend jersey knit — soft and comfortable against the skin, yet warm.
68% cotton, 20% polyester, 7% polyamide, 5% elastane.

About the colour
Black — evoking a dark, soft avant-garde mood.

Care instructions
Dry clean.

Styling tips
As the essence of timelessness, The Robe Quatre Coutures is a dress you’ll cherish for a lifetime — versatile, effortlessly elegant, and always in style. Here are three ways to style it:

  • Office Edge:  Layer it with a structured blazer and lace-up shoes for a refined yet edgy look.
  • Effortless Evening: Swap the shoes for heels or sleek ankle boots, add statement jewellery, and you’re ready.
  • Rebel Chic: Style it with combat boots or black Converse for an effortlessly cool, everyday vibe.

How to purchase our selection


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Spring-Summer 2025 Haute Couture Week

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When lightness meets the weight of Arnault’s words on Trump


One eye on the Spring-Summer 2025 Haute Couture Week, the other on Bernard Arnault’s praise for Trump. A season meant to celebrate lightness—now weighed down by heavy words.

From Monday, 27 January, to Thursday, 30 January 2025 in Paris, the world of haute couture unveils its splendour. So, a grand display of craftsmanship and imagination—one that ultimately serves a more practical purpose: selling perfumes and cosmetics.

However, we took some time to watch a few video clips, though Arnault’s praise for Trump felt like a cold shower. Bernard Arnault, founder, chairman, and CEO of the LVMH group—a conglomerate that owns Dior, Louis Vuitton, Bulgari, Fendi, Moët & Chandon, and Veuve Clicquot—made headlines with his recent statement:

“I see optimism in the United States after Trump’s inauguration,” he said, contrasting it with France, where rising corporate taxes and growing unemployment are weighing on the economy.

Meanwhile, LVMH reported a 17% drop in net profit, reflecting a broader luxury slowdown. Arnault now looks to the U.S. as a potential bright spot, hoping it will offset weakening demand in China.

A few Spring-Summer 2025 Haute Couture Highlights


Schiaparelli: Ribbons, bustier gowns, body-hugging dresses, and dramatic special effects. Roseberry looks to couture’s past, to its relentless pursuit of perfection. An unapologetic maximalist, he pushes haute couture to its limits, exploring just how far it can go.

Chanel: A logo-shaped catwalk featuring the iconic double C—white and minimal—set the stage for a collection that exuded lightness. The Chanel woman is fresh and carefree, dressed in soft pastel hues enhanced by accents of purple and red. Now, let’s see what Blazy will bring to the table.

Dior: The concept of a bird-woman made Chiuri less boring than usual. Models walked against a floral, vividly coloured backdrop, wearing punkish feathered headpieces reminiscent of bird crests—symbols of freedom. Ruffles, sheer fabrics, and cage-like crinolines completed the vision. Chiuri, for once, was not entirely dull.

Other shows are taking place, with only a handful streamed live—such as Jean Paul Gaultier. Most follow the “film revealed later” formula, perhaps in an attempt to maintain a sense of exclusivity. Real or not, by the following day, social media will be awash with clips and images.

What kind of world are global leaders shaping?


While we keep an eye on the Spring-Summer 2025 Haute Couture Week as a source of inspiration, we can’t help but ask: what kind of world are people like Arnault shaping? According to him, should France and Europe follow Trump’s vision? Is that really their recipe for a meaningful future?

And what about LVMH’s sustainability commitments? With Trump withdrawing from climate agreements, will LVMH follow suit—or take a stand?

It’s all quite concerning.

Ultimately, what about the end customers? So, what about you? Are you willing to support brands that embrace this worldview?



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The Day of Remembrance in a Regressing World

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Honouring memories amidst a world losing its way


As the world observes the Day of Remembrance, we are compelled to reflect on the fundamental values that shaped our collective promise of “never again.” Yet, those very promises seem to unravel, as echoes of the past resurface to haunt contemporary society. In a world increasingly adrift, reflecting on history is not just an act of honour but a vital lens for understanding present challenges.

In reality, it seems that many have never opened a history book. Otherwise, how can one explain the dangerous choices being made—choices whose outcomes and consequences are easily predictable?

Reflecting on the past to understand our present challenges


As we listen to the words of the last Holocaust survivors, we cannot help but wonder: how is it possible that we fail to recognise similar patterns in our own time? How can we stand by and accept such acts of cruelty?

Consider the troubling path of Israel, a nation that has shifted from being oppressed to becoming an oppressor. The rise of a far-right government has led to the devastating destruction of Gaza. And the ongoing ethnic cleansing of Palestinians. Also, Israeli Prime Minister Benjamin Netanyahu will not attend the 80th anniversary of Auschwitz’s liberation, despite Poland’s assurance it won’t enforce an ICC arrest warrant against him. In November 2024, the International Criminal Court issued warrants for Netanyahu and former Defense Minister Yoav Gallant, accusing them of crimes against humanity and war crimes in Gaza. This effectively bars them from 123 countries.

The year 2025 begins with harrowing scenes, including a shocking image of immigrant deportations following Trump’s re-election. Numbed by our screens, we scroll past these horrors as though they belong to a distant reality. This detachment, born from digital anaesthesia, allows us to tolerate the intolerable. Always ready to move on to the next selfie.

The Day of Remembrance, amidst the fascist and Nazi resurgence taking hold in the world, demands profound reflection. How have we allowed the lessons of the past to fade into apathy? Have we become so consumed by convenience and distraction that we fail to see history repeating itself before our eyes?

If remembrance is to mean anything, it must compel us to reject complicity, challenge rising oppression, and stand firm in the face of hatred. Without this commitment, remembrance becomes hollow—a mere ritual divorced from its purpose.

The echoes of history grow louder. Will we listen and act, or will we allow silence to become our legacy?


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Fashion in 2025: Navigating Political Influence and Economic Turmoil

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What lies ahead for the industry?


Fashion in 2025 navigates a delicate balance between political influence and economic turmoil. But what are the challenges and shifts shaping the industry? What lies ahead for the future of fashion?

Recent political events and ongoing wars (including the much-awaited but uncertain ceasefire in Gaza) have generated significant economic challenges, while Trump’s re-election in the US signals an unstable and tumultuous year ahead. Sustainability, once a key focus, has largely disappeared from the agenda, and consumer trust continues to erode.

Struggles shaping the fashion in 2025


If 2024 was a difficult year, 2025 offers little reprieve. According to a report by McKinsey & Company, 80% of fashion executives foresee no improvement in the global fashion industry this year. Furthermore, Trump’s re-election has sparked deep concerns across multiple fronts, with profound implications for the fashion world.

Trump’s proposed tariff hikes threaten to reshape trade flows. As The Times aptly headlines: “The Fashion World Fears High Tariffs”

President-elect Donald J. Trump has proposed a tax of at least 60% on goods from China—a move that could devastate small American brands. Counter-sourcing will likely become one of the biggest struggles for these businesses.

According to the National Retail Federation, Trump’s tariff proposals could increase apparel prices by 12.5% and footwear prices by 18.1%. If Chinese-made goods are hit with higher tariffs, the cost of everything from mobile phone cases to Barbies could skyrocket. In this scenario, pricier trousers may be the least of consumers’ concerns.

Most critically, “The idea that a substantial American apparel manufacturing industry could be revived overnight is a myth,” as designers point out. There are neither enough skilled workers to support such a transition, nor the infrastructure to sustain it. (source)

Yet, Trump’s politics won’t stop at America’s borders—European markets will also feel the strain.

2025: Market trends


The negative environment predicted a year ago has now taken hold. Consumers, having experienced a period of high inflation, are increasingly price-sensitive. Meanwhile, the acceleration of climate change and a marked shift away from sustainability further compound the challenges.

Economic uncertainty, geographic disparities, and shifting consumer behaviours dominate the fashion landscape. To remain relevant, brands must adapt—not by chasing fleeting trends but by proving their lasting value. Consumers demand more than just products; they seek alignment with their personal values and a genuine commitment to purpose.

The way forward


Fashion in 2025 resides at the intersection of political influence and economic turmoil. In a climate of instability, the question isn’t merely about survival but about meaningful evolution. Brands that centre their strategies on value and integrity will stand out. This means doubling down on quality, fostering transparent communication, and investing in long-term relationships with both customers and suppliers.

As we navigate 2025, let’s shift the narrative. Let’s champion resilience, creativity, and authenticity. In the face of adversity, fashion has the unique power to inspire and connect. Let’s make that the legacy of this challenging year.


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