Our guide to spotting greenwashing — born from witnessing the system’s hijacking — now available in Italian
How can people tell what is truly sustainable — or confidently say: this is greenwashing?
Let’s take one example we’ve just shared: African organisations are accusing a major UN circularity project of unreliable data and a tainted process.
This isn’t just a failure; it’s a hijacking.
But how can we distinguish between genuine initiatives and those that are not?
The core conflict is no longer just about data — it’s about who gets to define circularity and sustainability.
Greenwashing: A system designed to fail
When fast-fashion entities help set the rules for a UN process meant to regulate them, the outcome is predictable: a system designed to fail.
In other words, a system that protects overproduction and waste under the guise of sustainability.
This is greenwashing at the highest level — the green fog at its thickest — designed to confuse us into compliance while the real work of change is undermined.
And this is precisely why we wrote This is Greenwashing.
This eBook goes beyond spotting a fake “eco-friendly” label.
It’s a guide to understanding the systemic lies that corrupts projects like the UNEP’s. It equips you with tools to see through the green fog created by the very systems meant to protect us.
We wrote it because when regulation fails — or is hijacked — awareness becomes our strongest line of defence.
In a world where the credibility of global environmental governance hangs in the balance, we must equip ourselves with the power to see clearly, demand better, and stop being manipulated.
This is Greenwashing – Now available in Italian
🌍 Now available in Italian: Your guide to seeing through the green fog
We are proud to launch This Is Greenwashing in Italian.
This guide will help you:
✔ Decode the jargon and spot lies at a glance
✔ Understand the tactics used not just by brands, but by entire systems to appear “green”
✔ Arm yourself with practical knowledge to make informed choices
In a system designed to fail, knowledge isn’t just power — it’s resistance.
📘 🇮🇹 Get your Italian eBook here: books2read.com/u/mYJ8lP
📘 🇬🇧 Get your English eBook here: https://books2read.com/u/bpgxOX
📣 Please help spread the word by leaving a review — it makes all the difference.
“This is greenwashing’s greatest crime: distracting us with false solutions as the planet burns.”
Spot the lies. Demand better.
P.S. Share this with anyone who questions the ‘sustainable’ façade. It’s time we clear the green fog, together.
🌿 Now available as an eBook — the print version will follow.