With the EU abandoning its key anti-greenwashing law, the need for awareness is urgent
Just as the EU quietly pulls the plug on the Green Claims Directive, we release This Is Greenwashing.
Coincidence? Perhaps.
But the timing reveals something deeper: a deliberate effort to keep consumers confused, misled, and compliant with business-as-usual.
What the directive was
The Green Claims Directive was designed to combat vague and misleading environmental claims. It aimed to bring transparency, honesty, and accountability to sustainability marketing across the EU. It would have required companies to back up claims like “eco-friendly” or “carbon neutral” with solid, verifiable evidence.
But the EU has withdrawn the proposal.
Italy, backed by other opposing Member States and mounting pressure from right-wing forces, blocked the directive. The final trilogue negotiations were cancelled. A step forward became a step back.
And so, without legal safeguards, we’re left with a regulatory vacuum—one that favours those who profit from ambiguity. Greenwashing wins a round.
But this is where we come in.
Why we wrote This Is Greenwashing
In a world flooded with eco-labels and sustainability buzzwords, it’s harder than ever to know what’s real.
In This Is Greenwashing, we—sisters Rosita and Cristina Cigliola, with nearly three decades of fashion industry experience—expose the tactics brands use to manipulate perception. We offer a clear, honest guide to understanding what greenwashing is, how it works, and how to see through it.
This isn’t an academic manual. It’s a practical tool to help you protect yourself from false claims and make truly informed choices. Because when regulation fails, awareness becomes our first line of defence.
📘 Our e-book is available now in digital stores.
If you’re tired of being misled by vague “eco-friendly” claims, This is Greenwashing is your guide to seeing clearly through the green fog.
Let’s not retreat.
Let’s read, question, and resist.
🌍 Get your copy here and leave a review: https://books2read.com/u/bpgxOX
P.S.: 📖 Versione italiana presto disponibile.