Exploring the Metahuman Fashion Landscape
Today, we invite you to discover the futuristic fusion of DassùYAmoroso. A pioneering force at Fashion Hub, where innovation meets imagination in a spectacle that blurs the lines between reality and the digital realm. In an era where fashion and technology intertwine more than ever, Milan Fashion Week unveils a groundbreaking collaboration that epitomizes this union.
Fashion Hub showcasing a futuristic fusion
Fashion Hub is an initiative by Camera Nazionale della Moda Italiana dedicated to nurturing emerging talents. Today, it provided the stage for DassùYAmoroso to showcase their vision: “Wonder of a metahuman.” Amidst the buzz of Milano Fashion Week, their presentation captivated audiences with its bold exploration of the intersection between fashion and technology.
At the helm of DassùYAmoroso are Stefano Dassù and Pasquale Amoroso, visionaries who embrace a no-gender, contemporary Street-Punk aesthetic. Freedom defines their brand, transcending conventional boundaries and celebrating diversity without compromise. With collections like “I AM WHAT I AM” and “I AM AN ALIEN,” they challenged societal norms and championed individuality as the ultimate form of expression.
DassùYAmoroso: Wonder of a meta human
The Italian duo isn’t new at experimentation and pushing the boundaries of innovation. Yet, it’s their latest endeavour that pushes the envelope. Through an array of innovative collaborations with tech partners, DassùYAmoroso introduces a collection inspired by the enigmatic allure of sirens. These mythical beings, reimagined as travellers in the metaverse, symbolise the bridge between worlds. A motif echoed in the brand’s seamless integration of fashion and technology.
In a conversation with Cri (founder of suite123) at Fashion Hub, Stefano and Pasquale elaborate on their groundbreaking approach:
“It’s the first time an emerging brand has forged such extensive partnerships with technology firms, effectively melding fashion and technology into a singular entity. The collection draws inspiration from the siren, a mythical figure navigating the metaverse. For us, the siren embodies a journey between realities, a fusion of two complementary worlds. Through our collaborative efforts, we’ve crafted an immersive experience, leveraging augmented reality to traverse this cross-universe landscape.”
As the fashion industry continues to evolve, the futuristic fusion of DassùYAmoroso stands at the forefront, redefining the boundaries of creativity. And paving the way for a new era of metahuman fashion.