Are fashion brands really doing enough?
According to some news, top luxury fashion brands and other popular ones do their small parts to preserve the environment. And, following their reasoning, these “small parts” are enough to make a big difference. But is it true?
Fashion industry & climate change
It is proven that human actions have caused climate change. Also, we know that fashion is a big polluting industry which discards tons of waste everywhere. So, we wonder, what are they trying to say with these pieces of news? How do these messages translate into facts? Are they really making a positive impact?
For instance, in the context of brands doing their small part for a lower-impact fashion industry, a newsletter said that Dior launched a pair of recyclable sneakers. So, they say, the brand is doing its part for climate change. But, for a juggernaut, is this single move enough to preserve our planet?
In today’s world, it’s a common concern whether the sustainability efforts made by corporations are genuine or just a form of greenwashing. Some argue that any small step taken towards sustainability can bring about a positive change. But that could probably work decades ago. At this moment, the situation has gotten so much worse that this news seems ridiculous.
In the face of a climate emergency, forget small steps – we need radical change!
Marketing: The realm of greenwashing
In fact, we agree with those who believe such efforts are simply a PR tactic without any significant systemic change. These news are part of fashion marketing plans, which should be labelled as greenwashing.
Corporations or brands of any size set up their marketing plans and release that kind of information, which has no basis. Magazines, fashion journalists or influencers get paid to share the great news. Hey, it’s business in the end! Who cares if it’s misleading?
The point is that most people take that kind of news for granted. So, whoever shares them is complicit in promoting greenwashing.
Now, please tell us, do you think brands make a big difference by doing their small parts to preserve the environment? Do you really believe it?
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